First of all, whether a trademark agency is formal depends on whether it has relevant trademark agency qualifications. Generally speaking, regular trademark agencies need to file on the website of the Trademark Office of the State Administration for Industry and Commerce, so you can go to the website of the Trademark Office to find the filing records of trademark agencies and confirm whether they fully meet the requirements.
In addition, most trademark agencies have their own companies, which means they will have formal business licenses. In the early communication with the agency, you can ask the trademark agency to send a scanned copy of the business license online, and then go to the industrial and commercial bureau for enquiry.
Finally, you can also check the office of the trademark registration agency. A formal company, whether its office is in urban or suburban areas, must have a special office space to inspect the office environment and working conditions of its staff, which is also an important aspect to judge whether the trademark registration agency is formal.
Second, compare prices and listen to publicity.
Although most people will be happy to buy goods with high quality and low price, blindly paying attention to low prices may face the problem of poor quality of goods. "You get what you pay for" is the same in the service industry.
Many people think that the agency fee for registered trademarks is too high, but apart from the registration fee stipulated by the Trademark Office, the labor cost and material cost of trademark registration agencies have little profit, not to mention the registration period of at least one and a half years, which increases the time cost of agents.
Therefore, if the agency fee of a trademark agency is particularly low, it is necessary to choose carefully. When choosing a trademark agency, we must not blindly choose some agencies that advertise at sale prices and ultra-low prices but have no strength in order to save agency fees of several hundred dollars. Of course, Beibiao does not encourage people to choose the trademark registration agency with the highest agency fee. Expensive is not necessarily the best. Under other conditions, it is wise to choose an affordable one.
In addition, it is easy to tell whether a company's publicity is good or bad. Some institutions attract customers with a success rate of 100% and get the registration certificate in a short time. Beibiao tells you responsibly that this is impossible! The average period of trademark registration review is 10 month. According to the Annual Development Report of China's Trademark Strategy issued by the State Administration for Industry and Commerce, by the end of 2065,438+03,65,438+03,000, the cumulative number of trademark registration applications was 65,438+03,246,5438+03,000, and 8,652,400 trademarks were successfully registered, with a passing rate of about.
Third, fight for service and look at the later stage.
The trademark registration process is complicated and the registration period is long, which is by no means a job that can be completed by submitting application materials to the Trademark Office. Therefore, a good trademark registration agency should not only be familiar with the trademark registration process, but also know market analysis, data analysis, logo design and so on. , can maximize the success rate of trademark registration.
There is no best, only better. A trademark registration agency that can provide customers with one-stop comprehensive services and value-added services is the best choice.
Professional trademark agencies can not only do the preliminary work of customers' trademark naming and trademark inquiry, but also have the ability to carry out logo design, objection defense, rejection review, international trademark registration, territorial extension and even provide a platform for idle trademark transfer later, so that organizations that can provide follow-up comprehensive services can help everyone realize the value of trademarks better and more comprehensively.
It is necessary to choose a professional trademark registration agency, and it is particularly important to choose a qualified, affordable and comprehensive service agency. I believe everyone knows how to choose in the mixed agent market!
In addition, if faced with two agencies with almost the same qualifications, prices and services, partners can choose an agency with earlier office hours and more applications for registration every year from the perspective of "experience". An agency with rich experience and a good understanding of industry operation rules can not only better protect the legitimate rights and interests of partners, but also greatly improve the registration rate ~