The difference between professional number and personal number of Xiaohongshu

1, the two authentication entities are different. The main body of personal number authentication is that individuals can use their ID cards for real-name authentication, while professional number authentication means that companies need to spend money for this authentication;

2, the personal number has less functional authority, and there is no sign after the real name. In contrast, the professional number has more functional permissions. After certification, there is a blue V, which can be associated with offline stores.

3. Different identities, the operating identity of the personal number is an individual, and the operating identity of the professional number is an enterprise.

At this stage, there is not much difference between personal number and professional number, and there is no saying that professional number is better than personal number. The overall process is still through content presentation, fan interaction, data insight and transformation. Don't rush for success, too rush to achieve it, and the final result is the title.