Red V is developed on the basis of Yellow V, which is an upgraded version of Yellow V, representing a "public figure" who is very active in Weibo and has a large number of fans. Usually, people with more than 500,000 fans are called Internet Big V. Generally, Red, Yellow and V support celebrity authentication applications in entertainment, sports, media, finance, science and technology, literature and publishing, government officials, humanities and arts, games, military aviation, animation, tourism, fashion and other fields.
Weibo is a social media platform based on user relationship. Users can access it through various mobile terminals such as PC and mobile phone, and realize instant information sharing, communication and interaction in the form of text, pictures, videos and other multimedia. Based on the open platform architecture, Weibo provides a simple and unprecedented way for users to publish content in real time. Through fission communication, users can interact with others and connect closely with the world. As a new entrance to the Internet after portal and search, Weibo has changed the way of information dissemination and realized the instant sharing of information.