Let e-commerce entrepreneurs have start-up funds.
"Doing business, cash flow is too important!" In this regard, Xu Jianyang, general manager of Ningbo Daxing E-Commerce Co., Ltd. was deeply touched.
When he was in college, Xu Jianyang began to start a business selling mobile phones, looking for goods online, running offline and selling mobile phones to his classmates. However, selling mobile phones requires high-grade goods, with large price fluctuations and high risks. Once the capital turnover is not open, it will be difficult to do it in the future. Finally, Xu Jianyang lost a sum of money.
Because of his enthusiasm for business, Xu Jianyang chose to start a business after graduating from university and opened Ningbo Daxing E-Commerce Co., Ltd. as a small household appliance, becoming a long-term buyer of 1688 platform.
"Choose factories and stores to replenish onr's stock. I only look for those with the "honest e" sign on credit. I have a bottom when I see it. "
Cheng E Loan is a digital credit reporting tool launched by 1688 platform, which can be used for "free credit reporting". According to the buyer's credit rating, the buyer is given a certain credit line, and the buyer can pay directly with the credit line when purchasing the goods, and enjoy a free account period of 38-98 days after confirming the receipt.
Xu Jianyang is only 28 years old this year and his career is still in the primary stage of development. For young people like him, money is very important. Xu Jianyang saw the value of Cheng E loan to small and micro enterprises at a glance-"It's equivalent that I can purchase first and then pay, and I don't have to put all my money on the goods anymore!"
Xu Jianyang said that he learned that Cheng E used it as soon as possible after credit. At present, 50% of the company's goods are paid by Cheng E, which can help him ease the pressure of paying more than 600,000 yuan in cash every month.
"This more than 600000, I can use it to input other goods. The better the cash flow, the more dynamic the enterprise will be! "
Xu Jianyang began to try live broadcast for more than half a year. Live broadcast with goods needs to prepare enough cash, which requires higher cash flow. Xu Jianyang turned to Cheng E loan again, and successfully applied for 1 10,000 working capital by using Cheng E loan, which eased the pressure of purchasing goods. Today, his company's business on the live broadcast platform is on the right track.
"Some people still feel bad credit and are used to buying things with cash on hand. But I don't think so. Since the platform gives such a good free billing service, why not try it? If you dare to give me credit, I am sure I can pay it back. I also hope to increase the quota and let my funds flow more. Relying on the good tool of integrity e-loan, I am more confident to make my business bigger and bigger! " Xu Jianyang said.
Let both buyers and sellers benefit from it.
With Chengxin e-loan, both buyers and sellers on 1688 platform benefit from it.
Xia Zunxing, the boss of Shenzhen Chuangxin Packaging Material Technology Co., Ltd., has a deep understanding. Because Cheng E can get "free credit", Xia Zunxing's customers have more money to purchase goods, which means an increase in sales for the seller Xia Zunxing.
Moreover, the buyer buys the goods on credit at 1688, and after 30 days of confirmation of receipt, the seller can apply for early payment to promote the withdrawal of funds.
Because of this, after the opening of Cheng E Loan, Xia Zunxing's 1688 store has accumulated more than 80,000 new buyers, and the new transaction amount has exceeded 50 million, and the number of stores has expanded from 1 to 13.
Xia Zunxing was originally a migrant worker from the countryside at the age of 15, and worked at most 14 hours a day. In 2065,438+02, he opened a factory with his hard-earned 400,000 yuan and settled in 65,438+0688, hoping to change his destiny through entrepreneurship. Nowadays, the annual revenue of Chuangxin Packaging is nearly 100 million yuan, because the payment of online merchants is guaranteed, there are more and more buyers, and the number of high-quality buyers is increasing. So the company put most of its 80% energy and business focus on the 1688 platform. At present, buyers and customers on the 1688 platform account for 80% of the total customers, and the overall business is spiraling up, with the performance doubling year by year.
Under the influence of Xia Zunxing, his relatives and friends have also opened Alibaba stores and opened e-loans. Everyone hopes to climb the ladder with Xia Zunxing's reversed life trajectory.
"Integrity electronic credit has become a bridge between me and more buyers. It has brought many buyers with cash flow pressure to my store. The buyer relieved the pressure through credit, and our merchant increased the order, which can guarantee the payment back. Integrity e-loan can not only solve the urgent needs of buyers and businesses, but also create simpler, purer and more trusted business scenarios, which makes us full of confidence. "
After the Spring Festival of 202 1 last year, Xia Zunxing "encountered the biggest crisis since the establishment of 12 company".
At that time, the whole country began to "ban plastics", and the plastic chemical production chain changed dramatically, which had an unprecedented impact on Xia Zunxing, who was engaged in packaging business. "In a few months, raw materials have exploded by 30% to 40%. The profit margin was squeezed out and exports were blocked. "
Xia Zunxing is glad that he chose Cheng E for credit. "Chuangxin Packaging" was a 5-year user of Cheng E Loan at that time, with a good reputation and many buyers. As long as the buyer uses Chengxin Tong to place an order and confirm the receipt of the goods, Chengxin Tong can ensure that the merchant receives the payment on time. Even if the buyer occasionally runs away without paying after placing an order, Chengxin Tong can also make claims through the insurance company. With the help and support of Cheng E loan, the company quickly withdrew nearly 2 million yuan in the month, greatly alleviating the financial difficulties at that time.
"With this money, we completed the orders placed by customers on time, not only did we not lose customer resources, but also won more quality customers through the opportunity of great changes in the industry."
At this time, Wang Yonghui, the person in charge of Hebei Juyouliang Luggage Manufacturing Co., Ltd., was also deeply touched. He is an ideal e-commerce businessman. In 2008, he gave up his Beijing hukou and stable teacher job without telling his parents, and took his girlfriend to Baigou, Hebei Province to start a business. He has been a seller of 14 years.
This year, such a senior e-commerce businessman also encountered difficulties: repeated epidemics disrupted the industrial rhythm of the global supply chain, and with the impact of the Russian-Ukrainian war, the already large foreign trade orders fell sharply. According to Wang Yonghui, "I feel a lot of pressure for the first time after doing business for so many years."
Wang Yonghui said that at present, the cash flow of many customers is unstable, and Cheng E's credit extension is an effective way to relieve their financial pressure. At present, most of his one or two million big orders are paid on credit by customers.
"The customer's money problem has been solved, and the order quantity of our company has followed. I counted that on the platform of 1688, 80% of our customers completed their orders through credit. "
Let cross-border buyers successfully transform.
Chen Shangju, who runs the "Shoe Capital" company, said that he also benefited from this. "Shoe Country Capital" is mainly engaged in Taiwan Province market, and has been the buyer of 1688 for many years. At first, due to the limited capital flow, it only happened on behalf of customers. To put it bluntly, after the customer places an order, "Shoe Country Capital" selects goods from 1688 and sells them to customers.
This method does not occupy capital, but the profit is much lower than that of spot direct trading. But if you do overseas spot trade, you need much more cash flow than general trade.
"Because the transportation process takes a long time, in order to ensure that the goods are always on the road, the company has to prepare four or five batches of goods every month, and the requirements for capital turnover are very high."
After the opening of Cheng E Loan, Chen Shangju shifted his business focus to spot trading. After customers heard about it, they increased their orders one after another, which ushered in a period of rapid growth in the "capital of shoe countries". "When we make a budget in the future, we will directly regard the money on credit as our own funds." Chen Shangju said.
Under the epidemic situation, the "shoe country capital" went upstream, and the warehouses in Guangzhou and Taiwan Province Province were full of goods. Chen Shangju was ready to expand the storage. Next year, Chen Shangju also plans to expand the market in Indonesia, Thailand, Malaysia and South Korea.
"Doing business is never done by one person. You must keep your eyes open and find a good helper. Sincere e e-loan is really a good helper for me to do business. The characteristics of continuous payment and long account period are especially suitable for foreign trade. Not only is it free to use, but it can also save me a lot of money! As the business grows bigger and bigger, the capital demand for follow-up needs will be much more, which requires long-term cooperation of integrity e-loan. " Chen Shangju said.