What does the Media Creative Department of China Communication University study? What can I do after graduation?

This major is mainly aimed at radio and television institutions, newspapers and magazines, publishing and propaganda departments, network companies, advertising companies, film and television production companies, enterprises and institutions and other related departments, and trains compound senior professionals who can adapt to the needs of modern social progress and cultural development, are familiar with the characteristics of various media, have creative thinking and media innovation ability, and engage in brand planning, creativity, advertising and other work.

China Communication University trains students to have the following qualities:

1. Familiar with the basic knowledge of aesthetics, art and popular culture, with strong aesthetic and artistic accomplishment.

2. Master the principle of innovative thinking and successfully transplant it to the field of modern media.

3. Understand the laws of communication and market, and form a holistic and comprehensive grasp of modern media operation in a broad field of vision, as well as creativity and planning ability in related fields.

4. Have strong text reading ability, master the manipulation technology of communication symbols such as words, graphics, colors and sounds, and be able to flexibly use the skills and techniques of media information construction and dissemination under the guidance of innovative thinking.

This major is equipped with adobe laboratory, which is equipped with advanced multimedia equipment. In the teaching process, ensure that everyone has a machine for practical operation and training.

This major aims at broadcasting, television, movies, Internet, publishing, newspapers and new media, and trains media creative and planning talents with high quality, strong ability and innovative thinking, as well as professional "creative people" who face the market demand and provide innovative strategies and ideas for the information construction and dissemination of mass media and media operation and management. That is, with innovative thinking as the core, it integrates artistic accomplishment, wisdom dissemination and business strategy.

Employment orientation: news entertainment media enterprises (including movies, television, newspapers, radio, magazines, etc. ).