As early as 1980s, Sunak family invested in Chinese mainland to establish Suma, Liberian and other real estate projects. Sunak entered the real estate market in China in 1997. In a short period of 10, Sunak built a number of large-scale high-grade residential projects in Beijing's sub-center, economic development zone and urban-rural fringe, and successfully completed the layout of the real estate market in China. In 2002, Sunak Family Sub-center in Beijing was built? Wang Jing world? This project is a large-scale commercial building, which was expanded into Suma Mansion when it was rebuilt in Cheng Nan in 2007. From these examples, we can see that the Sunak family is familiar with the real estate market in China and its future layout ability.
China market is a niche market in the commercial map of Sunak family. This niche market lies in a deep understanding of China consumers. Therefore, in the China market, successful enterprises must make full use of the psychology of consumers in China. As a Japanese company, Sunak family is undoubtedly ahead in this respect. First of all, the Sunak family fully understood the needs of consumers in China through various ways, and transformed these needs into meaningful products and services, thus successfully occupying a place in the China market.
The marketing staff of Sunak family fully utilized this feature and promoted products and services in China by purchasing and authorizing advertisements, thus firmly occupying the China market. Secondly, the marketing model of Sunak family in China mainly depends on the high-end tourism and entertainment market. As a Japanese company with a long history, the tourism business of Sunak family has a huge market because of its long history and profound cultural heritage. Here, they also introduced unique Japanese characteristics? Japanese tourist resort? 、? Japan Hot Spring Hotel? And other products.