Why is the in-store quotation different from the online quotation when buying a car in a 4s shop?

With the rapid development of the Internet today, car owners have become accustomed to searching for their favorite cars on various car websites before buying a car. There will be detailed quotations for different models of this car on the website, but when the owner goes to the nearest 4S shop, he will find that the price is often untrue and inaccurate. In addition to the reason that the information is not updated in time, this is also an untrue behavior of online quotation. Including when the owner calls the 4S shop to make an inquiry, it often happens that the 4S shop is unwilling to quote but directly lets the owner know. Today, we will talk about small routines in car sales.

Quotation principle of 4S shop

I have a friend who is a shop assistant in 4S. He said that when they do sales, they resolutely put an end to telephone quotation. If the quotation is high, customers will go to other 4s stores, which will easily lead to customer loss. Even if the price is very low, every customer will have to bargain further when they arrive at the store, which will easily make customers feel that there is no discount, thus failing to facilitate the transaction. So invite customers to the store and make an offer. If customers can't even get into the store, such customers will make salesmen even more afraid to quote the lowest price they can give. I suggest you check the owner's transaction price directly online, and then go to various 4s stores to compare prices and choose the best one.

Price differences in different places

Because the policies in different regions are different, there are many cities that have great pressure to license vehicles, and often spend a large part of their expenses on licensing, so dealers can profit from it, so they can give certain discounts on car prices, so the car prices in many cities with high licensing requirements are often more favorable than those in normal second-and third-tier cities, so there will be a gap in the recommended preferential prices of cars in one region on the app. The preferential price of automobiles in each region is revised by the marketing department of 4s stores in each region according to the promotion policies of manufacturers in each month.

There is a big gap between the landing price and the bare car price.

Bare car price means the price of bare car, which often requires a lot of expenses, such as insurance and purchase tax that must be paid, as well as some fees that may be imposed by 4s stores, such as comprehensive service fee, licensing fee and loan handling fee. This is why 90% of customers will exceed the budget when buying a car. They don't have the concept of vehicles landing and naked cars. When consulting by phone or online, be sure to ask the total highway price of this car. If you think this price is ok, think again, otherwise you will be dragged to the loan by the sales of 4s stores, and then you will fall into the loan pit.

There are many loan pits, and our next article will give you a detailed introduction to the loan routines of 4s stores.

This article comes from car home, the author of the car manufacturer, and does not represent car home's position.