On the basis of in-depth investigation and research on the vehicle GPS market in China, the "2008 Vehicle GPS Industry Research Report" was completed, and the general situation of vehicle GPS was comprehensively summarized. In-depth study of the demand characteristics of China car GPS industry, analysis of the competition pattern of domestic and foreign brands in the industry and the operating conditions of major domestic car GPS manufacturers. Finally, the investment situation of China vehicle GPS industry development is predicted. It is a rare decision-making reference for enterprises, units and individuals in the vehicle GPS industry to accurately understand the current market dynamics, grasp the development trend of the industry and formulate market strategies.
Japan's car navigation system market has been basically popularized, and Europe, North America and other regions have developed rapidly. With the appearance of portable navigation equipment, the car navigation market began to be divided into two camps, namely, advanced car systems with hard disks and low-cost portable navigation equipment. In 2006, the global sales volume of PND exceeded100000 units. It is predicted that by 2065.438+00, the global PND market will reach about 20 million units per year. The rapid growth of PND market has brought huge profits to parts manufacturers. The market of PND components such as LCD screen, GPS signal receiver and internal rechargeable battery will continue to expand. In the future, with the development of PND towards high performance, there will be more and more demand for acceleration sensors and communication-related components.
Vehicle navigation system has become one of the hot spots in the development of China automotive electronics market, and many domestic enterprises have invested in the production and research and development of vehicle navigation system products. It is predicted that from 2008 to 20 10, the car navigation system market in China will develop by leaps and bounds. It is estimated that in 2009, the sales of automobile GPS navigation system terminal market will exceed 654.38+0 billion yuan, but there are also many intellectual property lawsuits among GPS navigation system terminal enterprises, and 90% of enterprises in the industry are still at a loss. The low entry barrier makes the car navigation market in China changeable. At present, there are only 1 1 navigation electronic map enterprises. In the next few years, automobile manufacturers, telecom operators and mobile phone manufacturers will all become the troika leading the development of the navigation market, but suppliers in these fields will also be centralized, and mergers and acquisitions are inevitable. In addition, in the next few years, international brands will dominate the market, and domestic enterprises will have fewer opportunities.
Since 2007, the vehicle GPS market in China has entered a brand-new development period, and the increasingly large-scale market will maintain a rapid development trend. In the front-loading market, the determination of Japanese brand cars to popularize navigation GPS will not waver, and high-end cars and some new models will also be equipped with front-loading navigation GPS. At present, the local automobile manufacturers who are making great strides are likely to be at the forefront of the industry in this round of domestic automobile information system upgrade. In the aftermarket, the rapid rise of the portable GPS navigation product market can be described as "everything is ready", and "Dongfeng" is aimed at the related services of GPS navigation products, such as traffic information service, parking lot information service and interest point information service. At present, many hardware manufacturers, information service providers and operators are optimistic about the service market. It is predicted that in 2008, this information service of vehicle-mounted GPS will appear in big cities such as Beijing and Shanghai. If the market rises on a large scale, the price of portable GPS navigation products can drop below 1500 yuan at any time.
This research report is based on the basic information of China GPS Application Association, State Bureau of Surveying and Mapping, China Radio Research Institute, He Zhong stronghold, Ruitu Wanfang, Siweituxin, Intercity Hi-Tech, Shenda, Gaode, Turing, Qualcomm, Shanghai Volkswagen, Visteon, Yanuo Research Institute, Datang Tianyi, Shenzhen Hangsheng, Wuhan Lide, Shanghai Imagination, Big Dipper, Tsinghua University, Panasonic and various related newspapers and magazines at home and abroad. As well as a large number of materials published and provided by professional research institutions of automobile navigation, this paper analyzes the global automobile navigation industry, China automobile navigation industry, automobile navigation related industries, the development trend of automobile navigation industry and the development status of major automobile navigation competitive enterprises, focusing on the development trend and environment of various automobile navigation products and technologies. It is a rare product for automobile navigation industry-related enterprises, scientific research institutions and government departments to accurately understand the current development trend of automobile navigation industry in China and grasp the orientation and development direction of enterprises.