The host and two guests are just like three friends hanging out together, hoping to return to the true colors of impromptu chat, be frank and speak boldly. In the atmosphere of talking, laughing and personalized expression, pay attention to current affairs information, transmit folk words, exchange free views, present life experiences, do not hide true temperament, and share chat interests.
Wendu Tao said, "I'm just a real pragmatist. A true pragmatist has no vanity, because he knows vanity is empty, and many things have to make me feel practical. For example, people like us who live by fame are not even as famous as possible. As long as you are not arrogant and impetuous, you can see this fact. " He is active in thinking and unconstrained style, and it is his rich "nonverbal symbols" that attract the audience's interest and attention. Having personality, characteristics and experience is Tao's personal charm.
The strong trio was praised by New Weekly as "the most valuable TV program in China since 15". Start sowing
1At the end of 997, Cao Jingxing came to Phoenix Satellite TV, and in March of the following year, he began to plan "Powerful". "Taiwan Province's understanding of Wen Tao's potential has a process. Before, Tao He hosted the news program "Current Affairs Through Train" together, which was a serious look. " Until 1997, when Hongkong returned to China, Phoenix TV made a program "60 Hours Talk". Six hosts, Wendu Tao, talked for six to eight hours from beginning to end. "The station began to realize that he was very capable of speaking. Wen Tao talked to his boss and wanted to do a talk show. "Cao Jingxing said.
"Feng Huang Yu Fei and Qiang Ming", Liu Changle named the program. In April, 1998, the program was officially launched, and Tao sat in front of "Three Faces".
expense
Talk shows are probably the cheapest way to make TV programs. "Why do many stations do it for a period of time? Because there is little investment, there is no loss without advertising. " Tao analyzed.
"I came up with a small table as a prop," said director Liang Jinhui. "Have you found that when Hong Kong ICAC tries prisoners, it usually uses a triangular table, and three people just live together?" The triangular table is not suitable for placing cameras, so Liang Jinhui decided to remove one corner of the table and change it into a trapezoidal table. In order to make this table, Liang painted and ran all over the red and sweet potatoes.
Tao said with a smile, "Lu Yu You" has a special recording studio, which belongs to American soldiers, while "Three Sides of Deng Yongqiang" and dozens of programs use a 20-square-meter recording studio, which belongs to guerrillas. The program group has no fixed assets, and even the three chairs that the guests sit on are not their own. "Later, a Chaozhou audience saw that we were poor, so they burned some porcelain and gave it to them, saying it was too ugly and kept those cups."
In addition to changing the background and music, red lanterns and Christmas trees will be added during the festival. Three Faces of Tang Qiang has not changed much since it was broadcast for more than ten years. Hugh Lee, a former guest director of Taiwan Province Province, suggested that "Three Faces of Tang Qiang" should be like some programs in Taiwan Province Province, allowing hosts and guests to drink and chat. "I like to drink wine and pour wine, drink it for nothing, drink beer and pour beer, and come with your mouth open." As we all know, Three Sides of Deng Yongqiang has always been cautious and not so extravagant. Zou, the former editor-in-chief of the program, bought a bottle of real champagne one day. The guest said, "eternal god, what we used to drink was fake, that is, sparkling wine." In addition to the low props, the personnel cost of "Three Faces of Tang Qiang" is also very low.
profit
I didn't see an advertisement in the first half year of the launch of Three Faces of Tang Qiang. Wendu said, "According to our rules, we should withdraw. At that time, Liu Changle said at the meeting that Wen Tao was not easy. This program is reserved for him, so he stayed for another month, and he can earn money by advertising. " Cao Jingxing, director of the speech department of Phoenix Satellite TV, explained, "Taiwan said that such a good program is not in a hurry to sell."
Wen Du-tao's words became an instant hit on three sides, which not only gave birth to three stars, Lao Dou Jia, Lao Dou Ba and Wen Tao's anger. , and won him the "Best Talk Show Host" in 2004 and 2006 in New Weekly and China TV Rankings. In 2006 and 2006, Tao ranked third in Mundell magazine's list of "China's Most Valuable Hosts in 2006" with a brand value of 320 million. Three-person group
Liang Wendao thinks that "two people will be very tired when chatting, but three people will be very relaxed, so there is no need to talk in a hurry". Xu Zidong, another frequent visitor, found that "other talk shows are for the audience, and we are talking to ourselves".
In the past ten years, guests have come and gone like running water, among which Xu Zidong and Liang Wendao are the most familiar. Many impromptu questions are afraid to be given to strangers. Only when these three people sit together can they talk about everything.
Talk to who?
"Tell the Truth" was born two years earlier than "Deng Yongqiang Three Parties" and is considered as the first talk show in Chinese mainland. Producer Qi Xiaoxiao believes that the rapid changes in society have brought opportunities to talk shows, because there are too many people who can't keep up with the pace of change, and everyone can't tell the future direction. At this time, you need public figures to remind you how to do multiple-choice questions. "Our program is very simple, that is, to tell you what others think and what they think." From the beginning, this original intention decided that "Tell the Truth" was not like a talk show that was forgiven by everyone, but more like a bowl of chicken soup for the soul cooked on time every week. People look for social knowledge in Cui Yongyuan and project their life experiences on the guests.
Zou Yitian thinks that Deng Yongqiang, like Tell the Truth, is actually a talk to the audience, but the props and forms are probably the simplest: three chairs, three people, discussing the world and people around a round table that can only hold three cups. No hotline, no live audience, all we can really count on is three mouths on the camera.
The advantage of this simple mode is to save costs and really form the effect of chatting. The problem is that all the treasures are on the mainframe. Zou Yitian said: "For example, after the' mine disaster' came out, we knew that this topic was everyone's concern. We hope that it can reflect the values of the host and guests and must be sincere. Usually we can achieve results, but sometimes when a guest is stuck in a problem and can't get away, we need Wendu Tao to bring the guest's thinking back. In this form of program, the only thing that cannot be replaced is a good host. "
Sometimes, Wendu Tao will let his guests go and let them play freely. Zou Yitian said: "Many filmmakers want to promote their works on the show, and we are willing to cooperate." However, once the director talks about China's films, he will digress with indignation. When they talked about it several times, Xiaogang Feng's face flushed, and he gushed that you should make a good film carefully. In this case, Tao smiled, waited for the other person to finish, and then started another topic. Because he knows that what Feng Dao said is actually of interest to people in front of the TV, and the personal state in private chat is always the most vivid thing for the audience.
Surprise of freedom
Lu Yu You Yue invited ordinary people with stories to tell Chen Luyu's life in front of the live audience and project their real life on the big screen. This two-pronged approach will soon immerse the audience in the warm colors created by the program.
"Lu Yu has an appointment to tell a story. I already have your message. As long as I want to ask you from which angle, the people in the film group are ready. " Zou Yitian emphasized another question: "From the host's point of view, Lu Yu is much easier than Wen. We have no story to tell, only one thread. If you want to develop it and make clothes, you have to pull something out yourself. "
During Tao's absence, the program group invited Chen Luyu and substitute, but the response after the broadcast was average. There are many things out, and the personal temperament of the program is solidified. Zou Yitian also admitted this point: "This is his original program, and its style is particularly suitable for his temperament and personality, so later some TV stations imitated it, but none of them surpassed' Strong'."
This kind of program has a strong host brand in the United States. The representatives are oprah winfrey Show and david letterman's Late Night Show (also translated as David's Teeth Wipe Sao). Xu Zidong thinks that compared with Deng Yongqiang, American big-name programs are also limited in form. "American talk shows are not for three people, not for two people, or round tables for many people. So is Europe. The television industry in the United States is so powerful that they must have tried everything, but this form has not come out. This form can be popular in China TV circle, which shows that although TV culture is universal, it has the characteristics of various national cultures. "
Like most talk shows, "Tang Qiang" will set a topic for the program in advance and assign "directions" to the guests, but once it is on camera, the topic will be released. On one occasion, He Ping talked about his "Heroes of Heaven and Earth" on the show, but finally expressed his concern about the rapid development of China in his chair. "How did we become a sleepless country?" In Liang Wendao's view, these highlights are all surprises brought by freedom: "david letterman is such an excellent person, but his talk shows are written by dozens of screenwriters. So when the American writer went on strike, he was a little at a loss. And we don't have a desk, only the general direction, which is an advantage. "