It is necessary to establish a coordination mechanism that is consistent from top to bottom and internal and external cooperation, and effectively form a working pattern of overall linkage. As soon as possible, we will issue normative documents and policies for the management of online public opinion, establish a public opinion monitoring system, build a special network talent team, effectively understand and master online public opinion, conduct risk analysis on unstable factors found in monitoring, make a forecast report, and notify and issue early warning information to relevant departments at higher levels. It is necessary to make full use of various traditional media such as radio, television, internet and newspapers, as well as emerging media such as blogs, WeChat, Weibo and mobile news clients, so as to achieve "one network" full coverage of online public opinion warning and ensure the timeliness, accuracy and effectiveness of data collection.
Second, focus on improving the actual combat response ability of professional teams.
It is necessary to strengthen professional knowledge and skills training, incorporate effective response to online public opinion into the rotation training courses of all departments, systematically train leaders at all levels, improve their ability to respond to online public opinion, avoid negative disposal means such as "hiding, dragging, refusing and deleting" in practical work, actively promote active, open and communication means, and reduce and compress the space for online speculation through practical work. Continue to strengthen the construction of professional teams, gradually establish a network spokesperson system, strengthen the construction of network spokespersons, and let mainstream, authoritative, credible and friendly voices occupy the high ground of public opinion.
Third, take the initiative to respond to different voices of netizens in a timely manner.
The two-way interaction and free speech of online media lead to the irrational emotions of netizens, and once this emotion expands, it will bring trouble to enterprises. Facing the hot issues of public opinion, blindly avoiding them can not only solve them, but also easily intensify contradictions. Therefore, only by facing the storm of public opinion directly, responding quickly and making the truth public can we effectively resolve negative public opinion. Responding to netizens' opinions in time, explaining the truth in time and solving practical problems in time should be the top priority of online public opinion response. It is necessary to formulate and improve relevant systems, strengthen the coordination and supervision of public opinion-related departments, set up special personnel to supervise public opinion, and regularly sort out online public opinion. If there are problems, it is necessary to make rectification within a clear time limit and follow up the implementation. We should actively, fairly and justly respond to the concerns of netizens, seriously deal with those responsible, and prevent the situation from expanding by spreading rational views.
Improve the network public opinion emergency mechanism and improve the emergency work system.
It is necessary to improve the command and coordination system, arrange personnel to closely follow online comments immediately after the hot spots of online public opinion ferment, and publish the progress of events in relevant forums and post bars in time. It is necessary to improve the working system of in-depth analysis and judgment of online public opinion, classify, grade and locate online public opinion, implement all-round dynamic monitoring, find tendentiousness and incipient problems as early as possible, carry out thematic and comprehensive analysis, and judge the trend and development trend of public opinion, netizens' concerns and concerns. In the network era, only by perfecting relevant systems, strengthening network public opinion management, broadening supervision channels and increasing information transparency can we further promote the normalization and standardization of network management and better avoid misunderstandings and dissatisfaction caused by netizens' partial trust.