Information is imperfect and people's sense of responsibility is weak. In real life, people are very cautious in their words and deeds because of their completely exposed faces and real-name registration system registration information. However, people in cyberspace can often register multiple accounts at will. At some point, no one knows who the account owner is, so people often have no sense of responsibility when commenting, and they don't care about right or wrong when expressing their opinions. It is precisely because network supervision is not strictly regulated that everyone will be more unscrupulous.
The network spreads quickly and the environment is complex. Because the network spreads very fast, a message sent by a person in one minute may be read by hundreds of thousands of people in a few seconds. In the process of communication, it is difficult to find out the difference between primary and secondary. Even if there is time to show it, it is difficult to find out who is the source maker of rumors because there are too many online groups, and it is also difficult to manage it on the Internet. It is very difficult to completely contain events and ideas when any information is not perfect.
Pay attention to commercial value. Many people who spread rumors often hope to get more attention in the process of spreading rumors. When many people pay attention, they throw out some hot spots or related people and products that need to be promoted. In this case, more people watch and often go deep into it, which will gain commercial value to a certain extent.
Therefore, it is precisely for these reasons that online rumors cannot be effectively stopped.