What is brand planning? How does it work?

With the development of the times, enterprises pay more attention to brand development, so there is brand planning. Many people don't know what brand planning is, so what is brand planning? Brand planning includes background analysis, SWOT analysis, consumer insight, core strategy, brand concept, creative expression, activity planning and media planning. Brand planning is of great significance to a brand and is the strategic thinking of a great brand. The so-called brand planning is to make the corporate image and product brand form a personalized division in the minds of consumers, and form a unified value between consumers, corporate brands and product brands, thus establishing their own brand voice. Brand is an intangible asset, which can bring a premium to the owner and increase its value. Its carrier is a name, term, symbol, symbol, design or combination, which is used to distinguish it from other competitors' products or services. The source of value-added comes from the impression formed by its carrier in the hearts of consumers. The deeper expression is: a brand that can be passed down from mouth to mouth can be called a brand. If you do it yourself, it will take a lot of time and you may not be able to do it well. You'd better find a professional brand planning company to do it For example, Hangzhou North Design Group is committed to providing customers with effective and feasible project landing schemes nationwide, and providing customers with innovative strategic brand positioning consulting and network marketing scheme design through brand-new brand creation. Its main business is extensive, such as marketing planning, IP design, promotion marketing, channel management, brand design, brand upgrading, brand planning, whole case planning, graphic design, indoor and outdoor space design, logo design, integrated marketing and so on. It is a new domestic commercial brand design company integrating brand design, space design and online whole network marketing. It is committed to providing customers with excellent design ideas, perfect project landing scheme and brand marketing promotion, and integrating brand information with target consumers.