How to collect cigarette market information

However, in the marketing work of account managers, there is a phenomenon that cigarette marketing is emphasized and market information collection is ignored. You know, the key to the smooth development of marketing work lies in mastering market information. Without a comprehensive grasp of market information, the work of account managers is blind. By collecting cigarette market information, we can fully understand the sales situation of cigarettes and improve our ability to control the market. So, how can we collect market information? First, collect customers' suggestions and opinions. Cigarette retail customers are the basis for the survival and development of tobacco enterprises. We should listen carefully to the suggestions of cigarette retail customers, because some policy measures may not be objectively representative and comprehensive, and the opinions of cigarette retail customers will help make up for these shortcomings. Because cigarette retailers and consumers are in face-to-face contact, they have a lot of market information and a full understanding of the market. Suggestions and opinions put forward by retail customers play an important role in the development of tobacco companies. The account manager must listen to the suggestions and opinions of cigarette retail customers with an open mind and give them back to the tobacco company in time. Never have a problem with them just because they express their opinions. If the account manager ignores the suggestions and opinions of retail customers, it may block this effective information transmission channel. The second is to collect information on whether the customer's operation is in compliance. The purification rate of cigarette market determines the stability of sales market. The law-abiding operation of cigarette retail customers is the key to the stability of cigarette sales market. In the daily business process, the vast majority of cigarette retail customers are law-abiding, but due to various factors, some cigarette retail customers can not do this well. Especially in the peak season of cigarette sales, with the increase of social demand, this problem is more prominent. Therefore, when visiting the market, account managers can't ignore the collection of business information of illegal cigarette retail customers. Because this part of cigarette retail customers often deal in illegal cigarettes, which has certain concealment, account managers should take advantage of the opportunity of zero-distance contact with them to observe carefully and feedback the collected information to tobacco companies in time. The third is to collect customer inventory information. Collecting the inventory information of cigarette retail customers is an important content in the daily visit of account managers, which is related to the formulation of marketing measures and brand cultivation plans of tobacco companies. Some account managers often do not pay attention to collecting the inventory information of cigarette retail customers during their visits, which not only makes their marketing work passive, but also makes tobacco companies have no convincing information to refer to when introducing or adjusting marketing measures. It can be said that the cigarette inventory of retail customers is a barometer of the whole cigarette sales market. When visiting the market, the account manager must carefully check and analyze the cigarette inventory structure and inventory situation of retail customers, and know what kind of customers' inventory belongs to, whether cigarettes are best-selling or unsalable, and whether some brands of cigarettes can meet the market demand. Collecting the inventory information of cigarette retail customers can make the marketing strategy of account managers change with the change of market, and make account managers carry out their work in a targeted manner, thus ensuring the benign development of cigarette sales market. Fourthly, collecting customer complaint information is a headache. In fact, customer complaints are also a good thing, because they can help our account managers find shortcomings in their work in time and urge us to constantly improve our working methods and improve our service quality. When visiting the market, it is particularly important to collect complaints. During the market visit, many cigarette customers will definitely put forward some views and opinions on the current tobacco reform and policy, and their opinions come directly from the terminal of the cigarette market. Don't shy away from asking some sharp questions from customers, but answer and guide them positively, because this is related to the normal development of work and the image of tobacco. When dealing with customer complaints, we should carefully record them, give timely feedback, sort them out regularly and rectify them in time. Fifth, collect information on brand cultivation. The cultivation of cigarette brand is not only related to the sales performance of account managers, the stability of the whole cigarette sales market, but also to the satisfaction and loyalty of cigarette retail customers to tobacco companies. It is just empty talk to do a good job in cigarette brand cultivation without paying attention to collecting information on brand cultivation. Because brand cultivation needs to be aimed at the cigarette consumption market, we don't know the market information and act blindly by experience, so it is impossible to carry out brand cultivation at all. If account managers want to collect effective information about brand cultivation, they should often visit the market, communicate with retail customers, and learn their suggestions and opinions on brand cultivation in time, so as to formulate brand cultivation plans. The cigarette market is complex and changeable. As an account manager, we must take the initiative to understand market changes, grasp market dynamics and study market trends. Therefore, it is an important job for account managers to collect, update and maintain cigarette market information in time. In the market information collection, many account managers are afraid of hardship and unwilling to work hard. It is true that market information collection is a time-consuming and laborious work, but without this work, the marketing work of account managers will become very passive, and tobacco companies will not be able to formulate marketing measures and marketing plans.