How to write a copy of the verification message to improve the pass rate?
First: identify yourself.
Without identification, the pass rate is very low. Common ones are: Hello, making friends? Hello, I want to ask about the decoration?
Whether online or offline, after meeting two strangers, you have to go through: polite greeting-show your identity. The more detailed the identity shown to the other party, the more conducive to the next communication.
For example:
Hello, I'm Zhang QQ- (gives the impression: who knows you? )
Hello, I'm the boss of Lao Liu's barbecue, Zhang Koukou-(Feeling: the boss of the barbecue shop, what does it have to do with me? )
Hello, I'm Zhang Koukou, the owner of the barbecue shop on Qiantang River Road (feeling: I've been to this road, what can I do for the owner of the barbecue shop? Is something wrong? Or do marketers want to be routine? )
Summary: To show your identity should include: personal name+social identity, and supplement this information with what the other party knows, so as to establish contact with the other party. In the above example, the xxx barbecue shop on xxx road is not only specific information, but also related to the other party, so as to establish contact and reduce psychological intrusion.
Second: indicate the purpose.
After identifying himself, he should immediately indicate his purpose, that is, to solve the problem of why he added friends. Say the purpose, not give him a reason to pass you.
After all, many times, you want to add a stranger's friend, to market him, or to ask him to do something for you. Therefore, change this expression of asking for help from others to "what can I do for you" to reduce psychological preparedness.
The WeChat friend recommendation page displays the first 20 words of the verification message.
For example:
I'm Zhang Koukou, the boss of Laoliu Barbecue on Qiantang River Road, and the barbecue chef of the former four-star hotel. If I have any taste problems when I go out for a barbecue, you can ask me. You are also welcome to taste it. (The number of words may exceed the limit and can be simplified. )
To show your purpose properly, first let the other person know your value to him. The possibility of this way.
But what if the other person is not a foodie? That must be hard to add. Combining the characteristics of obtaining resources, it is fundamental to make reasonable requests.
Generally speaking, the formula of copywriting is: who am I+my relevance to you+what value am I to you+I want you to convey my purpose.
This is not only to verify China's writing style, but also the basic formula of social interaction in modern society. Of course, some people may say that he makes friends only by feeling, and only by playing can he become friends.
But unfortunately, adults only have advantages and disadvantages, and children only talk about feelings. You may not agree with this statement, but the subconscious is always like this, and people who talk about feelings are more direct. I won't play with you as long as I don't like you.
More unfortunately, everyone found it much easier to talk about pros and cons than feelings.
This is a basic verification copywriting routine, which can not only be used to write verification messages, but also be used as a salesperson and customer to "break the ice".