(A) do a good job in the market positioning of real estate development enterprises
The investment strategy of real estate development enterprises must be based on the overall business strategy of enterprises to study the market positioning of enterprises. The market orientation of real estate development enterprises is to understand and analyze consumers' demand psychology as the core and starting point, and set their own unique characteristics that are significantly different from competitors, thus causing consumers' recognition. The accurate market positioning of real estate development enterprises must do a good job in analyzing, exploring and cultivating the core competitiveness of enterprises and positioning the target market. By analyzing the advantages of enterprises in value creation, and based on this, the core competence of enterprises is determined, thus forming an effective system and system, so that the core competence can be sustained and developed. In a word, through the analysis of the enterprise, discovering and cultivating the core competence of the enterprise and opening up a target market constitute the role orientation of the enterprise. The role orientation of real estate development enterprises should ultimately clearly and accurately show the product range, market consumer groups, geographical scope and other factors of enterprises.
(2) Do a good job in the feasibility study of real estate projects.
The feasibility study of real estate project refers to the investigation and study of social, economic and technical aspects related to the proposed project before the project is completed, the technical and economic analysis and comparative demonstration of possible schemes, and the prediction and evaluation of the economic benefits after the project is completed. On this basis, the technical advancement and practicability, economic rationality and effectiveness, necessity and feasibility of the proposed project are comprehensively analyzed, systematically demonstrated, compared and comprehensively evaluated, and conclusive suggestions on how to invest are obtained, which provides scientific basis for project investment decision. Adequate market analysis and research is the premise of feasibility study of real estate projects.
(C) do a good job in real estate project investment risk management
The real estate industry is a typical high-risk industry. In order to reduce the risk loss of real estate investment, it is imperative to strengthen and improve the risk management of real estate investment. Wise investors will not adopt a conservative approach of risk-free management because of risks, but learn to manage risks to obtain sufficient risk returns. Risk management has been paid more and more attention by real estate developers, and the following strategies can be adopted: risk avoidance, that is, choosing investment projects with relatively small risks or giving up projects with relatively large risks. This is a conservative way to deal with the risk of real estate investment, which can control the risk at a low level. But this strategy usually reduces the chances of getting high profits; Portfolio, real estate portfolio strategy is a real estate investment strategy that investors choose suitable projects according to the risk degree and annual rate of return of real estate investment, and invest in all kinds of real estate according to certain principles to reduce investment risks.
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