The channel construction of good shops also embodies the foundation of a company with "science and technology" genes. Liangpin shop started as an offline store, and didn't start online layout until 20 1 1, but it soon established all-round interactive and sales channels such as smart stores, platform e-commerce, O2O take-out and self-operated App.
During the COVID-19 epidemic, everyone's homes and offline stores were closed. In order to cope with the change of consumption channels, it took only two weeks for the good shop to launch the community operation system "Good Product Optimization" to support the community group buying business. On-line 10 day, more than 30,000 heads were developed and more than 1 10,000 orders were sold.
In the worst period of the epidemic, the company launched the "Store Contactless Internet Plus Commercial Operation" model in time for the offline market, and drained the physical stores through online channels.
Thoughts on running a good store;
Although a good store does not produce snacks, it is not a simple purchasing relationship with upstream production enterprises, but participates in the whole process of product production from the beginning of raw material procurement. The company is responsible for the research and development of new products and terminal sales, and at the same time empowers the upstream with quality control, lean management and digital capabilities.
The data shows that good shops help suppliers upgrade their products and processes more than 50 times a year, and product formulas are upgraded more than 40 times, which drives the annual sales of suppliers to increase by more than 30%.
At present, Liangpin Shop has more than 260 suppliers at home and abroad. Since its establishment in 2006, the company has driven 65,438+009 suppliers to achieve leap-forward growth and formed a solid cooperative relationship.