Wen Shang Net (Wenzhou Business Daily Information Platform)

The product details page on the e-commerce platform is an important reference for consumers to make purchase decisions. How to create a product detail page with high conversion rate has become a problem that every e-commerce seller must face. This paper will analyze how to create a high conversion rate commodity detail page from the aspects of design, content and pictures.

First, the product details page design

1. 1 page layout

The page layout of the product details page should be concise and clear, highlighting the characteristics and selling points of the product, so that consumers can see at a glance. Generally speaking, the main picture of the product should be placed at the top of the page, with the name and brief introduction of the product to highlight the characteristics of the product. The rest of the pictures and words should be typeset according to their importance, so that consumers can quickly find the information they need.

1.2 color matching

Color matching is a very important part in the design of product details page. Reasonable color matching can make products more prominent and attract consumers' attention. Generally speaking, color matching should be based on the main color of the product, with corresponding auxiliary colors, so that the page looks unified and harmonious.

Second, the product details page content

2. 1 product introduction

Product introduction is one of the most important contents on the product details page. The seller should introduce the functions, features, uses and other information of the product in detail, so that consumers can understand the specific situation of the product. At the same time, sellers should design different introduction methods according to different product characteristics, so that consumers can understand and accept them more easily.

2.2 product evaluation