So why did Xpeng Motors enter the online car market before the new car was built? Is this to achieve the sales target promised at the beginning of the year? It is understood that at the beginning of this year, Xpeng Motors officially announced plans to set up service centers in 34 cities and deliver 40,000 new cars before the end of this year. You know, for a new car-making enterprise that has just entered the business, it is not a small goal to deliver 40,000 cars a year.
In this regard, an insider from Xpeng Motors responded to the reporter: "Xpeng Motors really entered the online car market to achieve its goal, but this goal refers to our operational goal." The reporter noticed that in August, 2065438+2008, the founder and CEO of Xpeng Automobile said at the company's fourth anniversary celebration: "The core of smart cars is operating, not manufacturing."
According to insiders, Xpeng Motors' pursuit of operation is not only reflected in the level of network car, but also operates its own charging piles. In March this year, Xpeng Motors announced that it would put into operation 30 charging stations in Beijing, Shanghai, Guangzhou, Shenzhen and other cities. Charging piles can not only charge Xpeng Motors products, but also provide charging services for other brands of vehicles.
Shake the market with user experience
Around 20 12, the network car platform was born. After several years of subsidy competition and capital support, the overall pattern of the online car industry has been relatively stable, and Didi Chuxing has become a monopoly. Since then, the first car sharing platform, Cao Cao car sharing platform, the CAR Inc car sharing platform, Hellobike car sharing platform, Didi taxi sharing platform and other car sharing platforms can only strive to seize market share by virtue of their own characteristics.
According to industry experts, after a series of security turmoil and regulatory turmoil, 20 19 may make the quiet online car market once again usher in an investment boom, new players and capital will reactivate the market, and the existing market structure is also expected to be broken. However, the new entrant Xpeng Motors is still under pressure to get a slice of the increasingly mature online car market.
"Our online car is different from other platforms. We hope to enhance the customer experience through online car models, let everyone know more about the products of Xpeng Motors, and even prefer the brand of Xpeng Motors. " Xpeng car insiders told reporters. According to insiders, Xpeng will provide many functions of passenger experience in the car, which will become the differentiation and highlight of "pengpeng Travel" in the market competition.