The real estate agent of a site we cooperated with is located in a fourth-tier city, but within one month.
The short video platform set off a wave of communication, which not only broke the topic broadcast volume by 65.438+0.2 billion, but also attracted many customers to the store to participate in activities and visits, among which one customer's broadcast volume reached more than 65.438+0.4 million. I think the marketing game of this business is worth learning:
(1) short video port drainage
Real estate merchants seized the publicity channel of short video, not only opened the official short video account of the merchants to promote activities, but more importantly, drove customers to "play" together.
In order to help users who don't leave home to promote the video of the store, the merchant generated a QR code by using the small magic push system in the same city, and posted the QR code on the official WeChat account article of the store, so that online users can directly participate in the interaction with Tik Tok scanning code by opening the official WeChat account article and saving the QR code ~
For customers who arrive at the store, they can directly scan the code to publish the video automatically generated by the system, or they can choose to shoot by themselves using the system's custom video function.
(2) Set attractive activities.
Merchants took advantage of the "big turntable lottery" function of Tuoke system. When the user clicks the forward video lottery button, the big turntable will automatically send the user a page to draw red envelopes, and then the store video will also appear in the user's short video account.
(3) Online and offline integrated marketing
Real estate merchants stipulate that customers who participate in online red envelopes should exchange them offline, which can well drain customers into the store and let customers take the initiative to come to the door. It can be said that the arrival rate of shops has been greatly improved, and the transaction rate will inevitably increase accordingly.