Business philosophy of China Radio and Television Group Co., Ltd.

Zhongguang Communication Group Co., Ltd. will actively carry out extensive cooperation in management, business, content and technology with enterprises inside and outside the industry, improve management methods, expand business space, achieve win-win cooperation with partners, and promote the development of hand-held television (CMMB) industry. The nationwide operation of CMMB will adopt a completely market-oriented operation mode to provide users with pay-per-view services and fully protect the interests of all operators. Through active preparations, China Broadcasting Group Co., Ltd. will go public in stages at an appropriate time. Using terrestrial or satellite radio and television coverage network, mobile multimedia broadcasting of radio and television programs is provided for mobile phones, PDA, MP3, MP4, digital cameras, notebook computers and small receiving terminals on vehicles and ships, which meets people's demand for access to radio and television programs and information anytime and anywhere, making mobile multimedia broadcasting a new position to publicize the voice of the party and the country, spread advanced culture and an important field to develop cultural industries.