As an excellent telemarketer, we need to seize this crucial 30 seconds when we call our customers for the first time. This is our magic weapon to win. Let's share the opening remarks of the 30-second telemarketer.
30-second prologue of telemarketing 1 1, direct opening method
Shop assistant: hello, miss/sir? I'm Li Ming, a medical consultant of Mo Company. I disturb your work/rest. Our company is doing market research. Can you do me a favor?
Guest: That's all right. What is this?
Customers can also answer: I am busy, or in a meeting, or refuse for other reasons.
The salesman must interface immediately: I'll call you back in an hour, thank you for your support. Then, the salesman should take the initiative to hang up!
When you call an hour later, you must create a familiar atmosphere and shorten the sense of distance: hello, miss/sir! My surname is Li. You call me in 1 hour. ...
2. Similar excuse opening method
Shop assistant: miss/sir, I'm Li Ming, a consultant of XXX company. We haven't met before, but can I talk to you for a moment?
Guest: Yes, what is it?
Customers can also answer: I am busy, or in a meeting, or refuse for other reasons.
The salesman must answer immediately: I'll call you back in an hour, thank you. Then, the salesman should take the initiative to hang up!
When you call an hour later, you must create a familiar atmosphere and shorten the sense of distance: hello, miss/sir! My surname is Li. You call me in 1 hour ...)
3. Introduction by others
Shop assistant: hello, miss/sir, I'm Li Ming, a medical consultant of a company. Your good friend Wang Hua is a loyal user of our company. He suggested that I call you. He thinks our products also meet your needs.
Guest: Wang Hua? Why don't I listen to him?
Shop assistant: Really? I'm really sorry. I guess Mr. Wang hasn't come recently for other reasons. Let me introduce him to you. Look, I'm in a hurry to make a phone call.
Guest: That's all right.
Shop assistant: I'm sorry about that. Let me give you a brief introduction of our products. ...
4. Self-reported opening method
Shop assistant: hello, miss/sir, I'm Li Ming, a medical consultant of a company. However, this is a sales call. I don't think you will hang up right away!
Customer: selling products, cheating. I hate salesmen!
Customers may also answer: What products are you going to promote? If so, you can directly intervene in the product introduction stage)
Salesman: Then I really have to be careful not to let you add another annoying person, hehe.
Customer: Hehe, young man, very humorous. What products are you going to sell? Tell me about it.
Salesman: Well, our company's medical expert group is doing a market survey on xxx recently. What do you think of our products?
5. Deliberately find fault with the opening method
Shop assistant: hello, miss/sir, I'm Li Ming, a medical consultant of a company. How have you been recently? Do you still remember me
Guest: OK. Who are you? !
Salesman: Well, our company mainly sells sheep xx products. You called us to buy them six months ago, and we provided you with some trial products. I'm calling you this time to ask if you have any valuable opinions and suggestions on our products.
Customer: You have the wrong number. I didn't use your products.
Shop assistant: No way. Is it because my client's return visit file records are wrong? Excuse me, may I ask what brand of beauty products you are using at present?
Customer: I am using XX brand beauty products. ...
6. Pretend to be familiar with the opening method
Shop assistant: hello, miss/sir, I'm Li Ming, a medical consultant of a company. How have you been recently?
Guest: OK. Who are you?
Shop assistant: No, miss/sir. You are too forgetful. I am Li Ming. You should pay attention to your health when you are under pressure at work. By the way, have you used our beauty products? Do you feel good? Recently, we just launched a joint service package. I wonder if you are interested?
Customer: You may have the wrong number. I didn't use your products?
Salesman: I won't make a mistake about the customer's return visit file. Miss/sir, I'm sorry! May I introduce our products to you and provide some services?
Customer: It seems that you care about users. Please introduce yourself.
7, herd mentality open method
Shop assistant: hello, miss/sir, I'm Li Ming, a medical consultant of a company. Our company specializes in selling xx anti-aging beauty products. The reason why I am calling you is that our products have successfully helped many people (such as Maggie Cheung, Brigitte Lin, Kimura Takuya, etc.). ). May I ask which brand of anti-aging beauty products you use? ……
Customer: Really? I am currently using XX brand beauty products.
8. Cleverly borrow the opening method of Dongfeng
Shop assistant: hello, is this miss/sir?
Guest: Yes, what is it?
Shop assistant: hello, miss/sir, I'm Li Ming, a medical consultant of a company. The main reason for calling you today is to thank you for your consistent support to our company. Thank you!
Guest: Nothing!
Salesman: In order to thank the old customers for their support to our company, the company specially prepared a special discount activity. I think miss/sir will be very interested!
Customer: Tell me about it!
9. Opening method of creating anxiety
Shop assistant: hello, is this miss/sir?
Guest: Yes, what is it?
Shop assistant: I'm Li Ming, a medical consultant of a company. The main reason why I called you is that many customers have reported that most of the current beauty products are temporary solutions rather than permanent solutions. Once they stop using it, they will bounce back immediately. I'd like to ask your opinion on this issue.
Guest: Yes. ...
The customer may also answer: Sorry, I don't know.
The salesman should quickly interface: what brand of product is Miss Wang/Mr. Wang using at present?
Telemarketing prologue: 30 seconds speech 2 1, telemarketing prologue: wrong number method.
Opening style of telemarketing
Salesman: Hello, Ms. Wang. I'm from Tengfei Automobile Sales Company. A certain brand of car that your husband is interested in has arrived. The first batch of places of this car were not many, and there were not many discounts. I finally bought it. I want to invite him to have a look.
Customer: Sorry, I'm not Ms. Wang.
The salesman was surprised: aren't you Mr. Wang Ping's home?
Customer: No, you have the wrong number.
The shop assistant quickly said, Oh, I'm sorry to bother you, madam. But by the way, madam, do you have any plans to buy a new car at home?
Comments on telemarketing skills
This telemarketing technique is promoted by dialing the wrong number. Please note that at the beginning of the opening remarks of telemarketing, the salesman deliberately said: A brand car that your husband is interested in has arrived, and the first batch of this car is rarely discounted, so the deal is finally made. The insider's words suddenly aroused Mrs. Wang's curiosity and paved the way for the following telemarketing skills.
2. Opening remarks of telemarketing: suggestions.
Opening style of telemarketing
Salesman: Hello, manager, this is xx from the advertising company. I want to talk to you about advertising business today, but I am also a consumer of your products. I have been using your products these days and found something wrong.
The manager thought I was about to refuse. Why did she suddenly become a customer? The customer is God, so he said, Your comments are welcome.
Comments on telemarketing skills
This telemarketing technique takes an anti-customer approach. The manager must listen to your telemarketing opening remarks, because you become his customer and the customer is God. If you want to sell your products to customers, try to use their products. This is not only a sales skill, but also a sales attitude. Get the customer's experience of using the product, you can tell the real experience, and you can come up with a powerful telemarketing opening speech to convince the other party.
3. Opening remarks of telemarketing: questioning method
Opening style of telemarketing
Salesman: Liu Jingli, if our new media can save you one-third of the cost and the advertising effect remains the same, would you like to use it?
Liu Jingli: Yes. (Liu Jingli thinks, what can I say? I can say foolishly: no, even if I save money, I don't need it? )
Comments on telemarketing skills
The key to this telemarketing skill is to set a unique answer, and the customer can only answer yes. Your telemarketing opening remarks guide customers to pay attention to the product or service you are talking about, rather than the promotion itself. In this way, you can jump out of the customer's habitual refusal and start your sales conversation quickly.
Telemarketing prologue 30-second speech 3 Telemarketing skills summary
1, enthusiasm.
Be sure to pay attention to whether you speak enthusiastically. Think about it. If you don't smile when communicating with customers on the phone, it is difficult for you to have enthusiasm when you speak, so this enthusiasm has a lot to do with your body language. You should increase the richness of facial expressions as much as possible. If you want to influence each other with enthusiasm, you should enrich your facial expressions and smile.
2. Speed of speech
Another important factor to enhance the appeal of sound is the speed of speech. If you speak too fast, the other person may not understand what you are saying, but what you said is over, which will inevitably affect the effect of your speech. Of course, you can't speak too slowly. If you speak too slowly, you can't stand the impatience of the other party. So when you make a phone call, you should speak at a normal speed, just like face-to-face communication.
3. Volume
The volume of your speech is very important, neither too small nor too loud. This is because: ① when you make a phone call, the voice is too low, which may make the other party unable to hear or understand, or even misunderstand your original intention because you can't hear clearly; (2) when the phone is too loud. First, it will over-stimulate the auditory nerve in the human brain. After a long time, it will reduce the sensitivity when listening to small sounds.
Secondly, too loud noise is also a special kind of noise to the auditory nerve of human brain, which will seriously disturb people's normal mood and make people fidgety. In addition, when you don't pay attention, the volume will decrease, and the voice will give customers a feeling of less confidence.
But if it's too loud, it's impolite to customers. So try to keep the volume normal. If you are not sure yourself, you can ask your colleagues for help. Call your colleague first and ask him to help you hear if your voice is appropriate, and then make adjustments.
Step 4 pronounce clearly
Clear pronunciation can fully express a person's professionalism. Clarity has something to do with speech speed. It will be clearer if you speak slowly. What needs to be emphasized here is that it's better to speak slowly, spend more time when you speak and keep your voice clear.
5. Be good at using pauses
You must be good at using pauses in the process of speaking. For example, when you speak for one minute, you should pause for a while and don't keep talking until the conversation is over. Because you have been talking for a long time, but you don't know whether the customer is listening or not, and you don't know how the customer will react after listening to you. A proper pause can attract customers' attention more effectively.
When the customer signals you to continue, it can reflect that he is listening to you carefully. Another advantage of pausing is that customers may have questions to ask you. If you pause, he can use your pause to ask you questions.
The second is the language aspect of telemarketing skills.
First, the skills of opening remarks
1, interest attracts customers' attention;
2. Dare to introduce your company and show your identity;
Don't always ask customers if they are interested, but help them decide and guide their thinking; In the face of customer rejection, don't back down, don't give up immediately;
4. Make a phone call louder than usual to create a good conversation atmosphere;
5, simple and clear, don't cause customers' disgust.
Second, introduce the skills of the company or product.
1, it is better to face it with the mentality of "hitting the wall";
2. Accept, praise and agree with customers' opinions;
3. Learn to avoid problems;
4. Turn the customer's objection into our selling point.
Third, the skills to stimulate customers' desire to buy
1, exerting objective artificial influence and social pressure;
2. Use his point of view;
3. Depend on every word of the customer and care about the people, things and things he cares about;
4. The influence of media and public opinion on the company;
If the skills of telemarketing can be skillfully used, it can help you improve your work performance, let more people buy your products, and provide you with great convenience. When telemarketing techniques are widely used, our life will be more convenient. If you want to succeed, you can't do without your own efforts. Finding the skills that suit you is the most successful.