Enterprises can actively search for valuable information, business opportunities and intelligence by using various search methods when carrying out online marketing, so as to understand the competitive situation of competitors and other market conditions. Enterprises can obtain relevant information by logging in search engines, large-scale integrated portals, third-party business websites, government websites and other websites.
(b) online market research
Online market research mainly uses interactive information exchange channels on the Internet to carry out investigation activities. This includes conducting surveys directly through questionnaires on the Internet, as well as collecting some second-hand information needed by market research through the Internet. Using online survey tools can improve the efficiency and effectiveness of the survey. When using the Internet to conduct market research, the key point is how to use effective tools and means to investigate, collect and sort out information. It is no longer difficult to obtain information. The key is how to get the desired information in the information ocean and analyze the useful information.
(3) network information release
As a two-way communication channel, the biggest advantage of the Internet is that it allows both parties to communicate directly without time and space constraints, which is simple, efficient and low-cost. Therefore, online promotion is the most effective communication channel, but online promotion must follow some rules of information exchange and communication, especially the etiquette of some virtual communities. As the most important promotion tool, online advertising mainly relies on the function of the fourth media on the Internet. At present, online advertising is developing rapidly as a new industry. As an advertisement published in the fourth kind of media, online advertising has incomparable advantages over traditional media such as newspapers, magazines, radio and television, that is, the interactivity and directness of online advertising.
(4) Online consultation
Enterprises can set up QQ online customer service page on the website, accept online consultation from online customers, answer customers' questions in detail, and fully communicate with customers.
E-commerce
Enterprises can establish online shopping malls through websites, or through third-party business platforms, or cooperate with other e-commerce websites to achieve online sales, such as Gome's online shopping malls.
(six) the establishment of network brands
The virtuality and low cost of the network provide powerful conditions for enterprises to establish brand image through the Internet. Enterprises can establish a good corporate and brand image through a series of measures such as publicity and brand planning, realize the online public's recognition of the brand, and extend and expand the corporate brand on the Internet.
(vii) Website promotion
It is one of the main functions of enterprise network marketing and one of the goals of network marketing that enterprises use the network to promote website information and make websites or online stores get more visits. By gaining a lot of network access, enterprises can better publicize their products and brands, deepen customers' understanding of products and services, cultivate customers' goodwill, and then realize sales. Enterprises can promote their websites through search engines, online communities and online advertisements.
(8) Managing customer relationships
Enterprises can provide customers with various online services, strengthen contact with customers, solve customers' problems, improve customers' satisfaction and manage customers effectively through online marketing tools such as FAQ, forums, established lists and various instant messaging software.