E-commerce refers to the use of simple, fast and low-cost electronic communication methods to conduct various trade activities without meeting buyers and sellers. E-commerce can be completed through various electronic communication methods. Simple, for example, you conduct business activities with customers by phone or fax, which seems to be called e-commerce; The e-commerce discussed by people is mainly done through EDI (Electronic Data Interchange) and the Internet. Especially with the maturity of Internet technology, the real development of e-commerce will be based on Internet technology. So some people call e-commerce IC (Internet Commerce) for short.
How to understand the advantages of e-commerce? In fact, like other business models, e-commerce has both advantages and disadvantages. The advantages you ask can be found in many places. Let me sum it up.
E-commerce has less capital demand, less inventory, more convenient information communication and faster brand growth than offline. Now, in fact, the e-commerce platform represented by Taobao Mall is no longer a platform for grassroots entrepreneurship, but a brand of enterprises. If it is grassroots, try to start with C2C first, step by step.
How to understand the similarities and differences between e-commerce and traditional commerce 1. Similarities (taking Taobao as an example)
Taobao, Paipai, and other large e-commerce platforms are all doing business circle culture, which is roughly the same as offline commercial streets and supermarkets. Take Taobao Mall as an example. Now the first step for many enterprises to enter e-commerce should be Taobao Mall. Because of the fast start and high conversion rate, it is easier to succeed. After three years of operation, the rules of the game are changing step by step. From the earliest invitation, to the later stocking, and now to the invitation control, some businesses are firmly embedded step by step. It should be the dilemma that enterprises are facing now, so they play in Taobao.
Friends who often go shopping should know that every city has business districts, pedestrian streets and large supermarkets. These should be the types of offline Taobao Mall. The mode of real estate developers running a business circle is similar to Taobao Mall. When the business circle was first established, they spent a lot of money, energy and many preferential policies to invite Nike Adidas Puma. . . . Internationally renowned brands have entered this circle, attracting businesses with several years of rent-free and handling fee-free concessions. After the merchants came in, they spent a lot of money on advertisements, local TV, newspapers, plane flyers, buses, light boxes and road signs, and basically used everything they could! Attract all the traffic, because only when someone comes can we close a deal and complete a business. After attracting people, we should talk to the merchants about joint operation, that is, event planning, because things are too expensive to sell, and only by appropriately discounting can we have a happy situation. These businesses have succeeded, the popularity of the business circle has come, and the flow of people has increased. Other businesses will definitely try their best to squeeze in. Friends who have worked in specialty stores should know how much the transfer fee of a commercial street is, hehe! Operators can make money in this way! What we are talking about here is the business circle. Let's look at Shang Chao. If any friends who have worked in Shang Chao know, the mode of Shangchao is different now. In the past, they might buy their own goods and then sell them themselves. Now most big supermarkets have changed their models. I will set up a Shang Chao first, and then attract investment, collect admission fees, shelf fees, advertising fees, shopping guides, merchants themselves, unified management of shopping malls, cashier in shopping malls and unified settlement, and there may be some points in the middle. The highest rate of basket picking in Shang Chao should be the promotional goods piled in the middle of the aisle, which is also very close to the promotional activities of Taobao Mall. Hehe, the basic operation methods are the same. Putting piles requires merchants' shopping guides to work overtime, and most of Taobao's activity pages are also completed by merchants' designers.
In fact, every step is the same as Taobao Mall. When Taobao Mall operates, it first invites some big names to settle in and do passive marketing, because many activities and promotions need the support of merchants, such as some brands such as Uniqlo in the early stage. After coming in, divert Taobao's traffic, and then put advertisements on external websites to attract more traffic. After the traffic comes in, we will join hands with these businesses to engage in some promotional activities. Provide conversion rate and lay the foundation for shaping myths in the future. With these successful cases in front, the businesses behind will try their best to squeeze in. After a large number of merchants came in, they found that it was not as good as expected, and there were no legendary transactions of hundreds of thousands or even millions every day. At this time, the initiative is in Taobao's hands. Many businesses desperately want to participate in an activity. At this time, Taobao Xiaoer is more moist. To take the activity, first reduce the price, and how much. Cut it in half before delivery, which is easy to win. From the earlier ace promotion to the gold spike to the current ace promotion, everyone who has done it knows how difficult it is to think about the last issue!
2. Different places
1. User experience part: friends who buy things in Taobao are very clear, and often the pictures are handled beautifully, which is very different from buying them back. It may be better to see the goods before shopping in traditional supermarkets!
2. Convenience: Shopping is a very tiring thing, and it usually takes half a day. Physical exertion is great, and it takes a lot of effort to carry big bags and small bags back. This is better in Taobao Mall. You can go shopping with the mouse, buy a courier and send it to work, rain or shine.
3. Market: Traditional supermarkets are all local businesses, and occasionally they encounter business trips. The market scope is relatively small. Taobao Mall is a national merchant, and there is Taobao where there is express delivery. This market is big enough, very big and attractive.
4. Payment: offline still supports cash payment, Taobao can't, and now you can pay on delivery, and the gap has narrowed!
5. Service: There is still a difference between real person shopping guide and text shopping guide, hehe, depending on personal feelings, I can't tell clearly.
7. Price: offline things are more expensive, while Taobao things are cheaper.
8. Cost: The offline cost is relatively high. Because the rent is expensive, Taobao only charges you 6000 yuan a year.
Three. Abstract part
Having said that, whether e-commerce is worth doing is a conflict with offline. This is a question that many people consider. To put it bluntly, it is what many manufacturers want to do, because there is a lot of profit space in the middle, and the network can be used as a national market with unlimited imagination. If it is the source of superior products, Taobao is worth doing. Can you do it? This depends on the local talent factor. Nowadays, e-commerce talents are impetuous, and they always feel that they are masters when they learn a few tricks. Because I have always wanted to be my own Taobao shop, this is also a business. In fact, personal stores are not good at living now, and no enterprises have money. Although elephants can't step on ants, not many people know how to play tricks to win. Taobao's format is actually very simple, with half of its sales coming from search and half from activities. There is a through train in the search, and the activities have to be reduced. These are very expensive. It's not shown here. I will talk about how to play Taobao separately in the future. Will it conflict with the offline? This problem is relatively easy to solve. The popular solution now is to set up an e-commerce company to do it alone, rather than hanging in the traditional enterprises, so that there is more room for manoeuvre with other franchisees and wholesalers. Finally, I wish everyone a prosperous online and offline business!
How to understand the three driving factors of e-commerce? 1. Enterprises can greatly expand the market activity space and reduce many intermediate links by using e-commerce. 2. It improves the unbalanced state of economic operation. For example, e-commerce can effectively balance the "diseconomy of scale" and regional protection in international transactions. 3.； To meet the personalized trend of consumption, e-commerce not only facilitates enterprises to actively, quickly and accurately locate customer needs, but also meets the endless personalized needs of consumers. 4. Based on the integration of network value chain, e-commerce regroups the division of labor and cooperation between enterprises in different regions and sizes, making the cooperation between enterprises more efficient. 5。 The establishment and maintenance of trust between unfamiliar network operators and the online credit mechanism are being creatively cultivated and developed. The scale expansion and rapid development of e-commerce are only appearances, and the new online business ability accumulated and constantly improved is the core value for online merchants to master this network technology era.
How to correctly understand the meaning of electronic commerce? E-commerce usually refers to a new business operation mode in which buyers and sellers conduct various business activities without meeting each other in a wide range of business activities around the world under the open network environment of the Internet, realizing online shopping of consumers, online transactions between businesses and online electronic payment, as well as various business activities, trading activities, financial activities and related comprehensive service activities. E-commerce is a business activity using microcomputer technology and network communication technology.
How to understand the relationship between enterprise informatization and e-commerce? In essence, e-commerce is a business activity. More specifically, it is a way to conduct various business activities in an electronic network environment connected by some protocols through computer hardware, software and network infrastructure.
Enterprise informatization refers to the process that enterprises use a series of modern technologies such as computer technology and network technology to continuously improve the efficiency and level of production, operation, management and decision-making through the in-depth development and extensive use of information resources, thus improving the economic benefits and competitiveness of enterprises. Relationship:
To promote the application and development of e-commerce, enterprises must first solve the problem of building information infrastructure.
Enterprise e-commerce system itself is an application of enterprise informatization in enterprise external relations.
E-commerce is the product of the combination of business operation, business demand, information technology and computer network technology.
The basic idea of promoting enterprise information construction and developing e-commerce is to make full use of modern information technology, transform production technology and realize automation of production process. Improve enterprise management and realize the systematization of management methods; Perfecting the information system and realizing the networking of knowledge management; Change marketing means and realize e-commerce operation. Only in this way can we improve the efficiency and benefit of enterprises, improve the quality of product and service management, reduce costs and promote the development of enterprise e-commerce applications.
Enterprise informatization includes systematization of internal management, such as sales management, customer relationship management and website construction. E-commerce is a part of enterprise informatization.
Briefly describe the development of e-commerce. How do you understand the development of EC e-commerce as follows:
Development scale: five development stages: budding, freezing adjustment, recovery, rapid development, transformation and upgrading;
Industry Distribution: According to the survey of China B2B Research Center, domestic e-commerce service enterprises are mainly distributed in economically developed provinces and cities such as Yangtze River Delta and Pearl River Delta.
Try to describe the conceptual model of e-commerce and point out what is the essential feature of e-commerce. The conceptual model of e-commerce is a general abstract description of e-commerce activities in the real world, which consists of basic elements such as e-commerce entity, e-market, transaction and information flow, business flow, capital flow and logistics.
The essence is Internet-based business activities, and business activities are the focus. Characterized by 1 Advertisement 2. Consultation 3. Order online. Online payment. Electronic account.
What is the definition of e-commerce (a common definition in the industry)? E-commerce has broad and narrow definitions.
E-commerce in a broad sense refers to the electronization and networking of various businesses in all walks of life, including policy institutions, enterprises and institutions, also known as e-commerce.
E-commerce in a narrow sense refers to all kinds of business activities centered on commodity exchange by electronic means, which can also be called electronic transactions.