How to join a clothing store? Preparations for opening a clothing franchise store

Are there any preparations for joining the clothing store? How to join a clothing store? Bian Xiao teaches you to inspect clothing franchise brands. A good clothing brand is a magic weapon for clothing stores to make money! How to join a clothing store? To understand the brand's popularity, first of all, what is the brand's popularity in various regions of the country? What is the status in the minds of consumers? You can directly ask the brand company about its past sales data, or you can learn from the side, and learn about its sales from the shopping malls and agents who have operated the brand. Secondly, according to the brand positioning and product style, what percentage of local people will be interested in buying this product? From this, you can judge whether the number of your target customers is enough. Third, it depends on whether the pricing of its products is competitive among similar brands. Whether the design style conforms to the consumption habits and preferences of local consumers, and try to avoid the possibility of contradictions and conflicts. How to join a clothing store? See if joining the company can give you a reasonable profit margin. Can joining the company give you enough profit margin? It is far from enough to look at superficial discounts and exchange rates, and there are still many hidden items that may not be visible. Let's make a rough calculation. The investment you need is probably: store rent (it may take three months or even six months at a time); Shop decoration expenses (one-time investment); Commodity funds (if there is a 60% discount, then you need to pay 40,000 yuan to buy goods with a retail price of 6.5438+10,000 yuan); Wages of employees; Monthly store daily expenses (water and electricity costs, etc.). ); Various taxes, etc. Estimated revenue According to the passenger flow in the business circle where the store is located and the sales of surrounding brands, the number of pieces sold every day is estimated, and the lowest and best plan is made, so that the daily turnover interval can be obtained. How to join a clothing store? To find a clothing franchise brand with high success rate, we must consider whether the enterprises we join are financially stable before joining, and observe the franchised stores as much as possible to see whether their operating conditions are as profitable as advertised by the head office, because usually the head office will only bring franchisees who intend to join and see some demonstration stores with better performance, but that is not allowed. Interested franchisees still have to visit stores more and make unannounced visits to understand the real situation. How to join a clothing store? Understand whether the supply of this brand is normal. Even if you are perfect in other aspects, the best-selling products you want are often out of stock. How can your business be good? Of course, it is still a bit difficult to understand this before joining. Because you ask the sales staff of the company directly, they will definitely clap their chests and tell you that they have a good supply. The actual situation is that many small and medium-sized brands in China will have problems in this respect to some extent, so we must be fully prepared for this-even if you choose a mature brand with a certain scale, this situation may occur. But having difficulties does not mean that there is no way. You can get the phone number of the franchisee who is currently operating (or has operated) the brand through the company or other channels, and call directly for consultation, and the answer is the most real. Look at the training and service support of joining brands. At present, many franchisees engaged in clothing business mostly lack management experience. To ensure the high success rate of business, the training support of the company is very needed. From store image, display guidance, to the use of commodity management and promotion means ... A mature brand company's franchise stores in various places should be carved out of the same mold, and the image, props, commodity display, clerk service and other aspects are unified.