First, the consumer's purchase decision-making process. Purchase decision is the psychological activity and behavioral tendency of consumers before using and disposing of the purchased products and services, which belongs to the formation process of consumption attitude.
Second, the actions of consumers. Consumer behavior is more of an actual process of purchasing decision.
In the real consumption life, these two parts of consumption behavior penetrate and influence each other, and isomorphic becomes a complete process of consumption behavior.
Consumer behavior is closely related to the exchange of products or services. Under the condition of modern market economy, enterprises study consumer behavior in order to establish and develop long-term exchange relations with consumers. Therefore, it is necessary to understand not only how consumers get products and services, but also how consumers consume products and how to dispose of them after they run out.
Extended data:
Consumers are mainly divided into three categories:
First, take the economic field as the main standard:
It is believed that all people who consume material materials for production or living purposes in the consumption field, whether they are natural persons or legal persons, whether they are living consumption or production consumption, whether they are consumers of means of subsistence or consumers of means of production, belong to consumers.
Second, take the purpose of consumption as the main standard:
It is believed that consumers only refer to people who buy and use goods for non-commercial purposes. The so-called non-commercial purpose is limited to the buyer's own consumption and may not be resold or opened.
Third, the natural person as the main standard:
This division is not based on or only based on the purpose of consumption, but especially emphasizes the natural person attribute of consumers. For example, the Black Law Dictionary in the United States holds that "consumers are individuals who buy, use, hold and handle products or services".
Baidu Encyclopedia-Consumer Behavior