The meaning of drainage is actually very simple. To sum it up in one sentence, you let others add your WeChat or contact you in some way through various practical methods to promote drainage. This process can be called drainage.
Drainage and promotion are somewhat similar, but they are not exactly the same. It is more difficult and wider to popularize, and drainage belongs to a subdivision of popularization.
Drainage can be divided into drainage and paid free of charge. Paid drainage refers to the traffic obtained by spending money on advertising at a specific price in a certain place. This process of obtaining traffic is called paid drainage. Free drainage refers to the traffic obtained in a certain channel without any financial cost (excluding time cost), which is called free traffic.
Drainage is a technical term among internet practitioners, which can be understood as "guiding traffic", that is, guiding users to the carrier they want, which can be contact information or website. For example, WeChat commercial drainage lets more people know the products you sell, which is called WeChat commercial drainage. The more traffic, the higher the conversion rate and the higher the turnover.
The purpose of drainage
The most direct purpose of a drainage is, of course, to attract more customer groups to pay attention to their own enterprises or products, so as to improve the exposure of enterprises and products and increase sales performance. However, if it is illegal to directly obtain resources such as customer base of other platforms or enterprises, it will directly conflict with the law.
Customers who get drainage have greater intention. Generally speaking, customers who are not the destination will no longer pay attention to your enterprise or product online.
My employees can ask for a reduction in price. Employees don't need to focus on finding customers, but do customer demand development.
Advertising can save time. Finding customers is a long-term, tedious and difficult thing. With advertising drainage, salespeople can directly face the target customers, saving more time and speeding up the time of benefit output.
E saves money. After advertising drainage, it can save personnel cost, site cost, equipment cost and so on.