How to capture the needs of customers and set the goals of consulting projects?

What was the product we talked about last time? So how do you set the goal of the project? Is the project contract the goal of the project? And how to take countermeasures against these project goals? First of all, we can find out the specific needs of customers through investigation. Some consultants pay little attention to research and are always prone to make preconceived mistakes. The purpose of research is not only to find out the customer's problems, but also to understand the customer's needs. The customer's needs change all the time, and the content of the project contract is not necessarily the most important problem for the customer at present, especially when the external environment of the customer's enterprise changes greatly, it is very important to understand the changes of the customer's needs. Especially before each module is started, it is necessary to listen carefully to the voices of different customers, and then the project team can balance the relationship between the contract and the customer's needs as much as possible based on the contract, and fully communicate with the customers on this ever-changing demand. In these needs, we should pay special attention to the intangible things, because these contents are difficult to capture and easy to be ignored. Second, sort out customer needs. When communicating with customers, we can learn as much as possible about the importance of the contents of possible projects, such as systems, processes, implementation plans, trained personnel and changed concepts, and then we can analyze the influence of each stakeholder on the project output factors. Finally, through this causal matrix method, we can get the important factors of project satisfaction and the important stakeholders who affect the satisfaction. This simple method can often achieve good results. Finally, we can do the same matrix analysis at each stage of the project to understand the influencing factors of project satisfaction, and then take and implement corresponding countermeasures for key factors. In particular, these key stakeholders should be included in the response as much as possible. When these people contribute their energy to the project, it is difficult to express dissatisfaction with the project output that reflects their needs. This method of capturing customer needs can also be applied to similar places in the service field, so I won't elaborate here. Welcome friends to discuss. Promote organizational change and growth!