Date: July 3, 2006 2 1: 28: 55 Source: unknown. Read it five times, send it to friends and print it out.
Latest information: On July 3, 200617: 53: 36, more foreign-funded hospitals should be set up to reduce drug prices. The citizens are arguing endlessly about the shortcomings of medical reform. Zero-profit pharmacies can. Leadership accountability 2006-7-3 16:23:20 will realize the same price of drugs in the same city 2006-7-3 16:20:26 What will private hospitals compete with 2006-7-316:18:. 8+06:38 Farmers are not allowed to leave the village for minor illnesses 2006-7-3 16: 14:02 Haikou Audit Unveiled the Expensive Medical Care 2006-7-316:14 Solution. July 3, 200616: 08: 09 Private hospital charges should be filed. On July 3, 200616: 05: 33, participating farmers were reimbursed every year 15000 yuan. July 3, 200616: 03: 45 Suzhou pilot hospitalization was settled by disease type. It is difficult to see a doctor, and it is even more difficult to see a doctor radically. July 3, 2006 15: 59: 54 urban medical assistance pilot. July 3, 2006 15: 58: 09 Nine medical institutions benefited the people. On July 3, 2006 15: 56: 03, the enrollment rate of newly-added medical institutions was high.
introduce
Taoist philosophy originated in the Spring and Autumn Period and the Warring States Period. Legend has it that it began with Laozi's Tao Te Ching. Taoist philosophy, represented by Laozi and Zhuangzi, is one of the main schools of philosophy in the history of China. Tao Te Ching, also known as one of the three philosophical origins of China, has a wide influence all over the world.
Enterprise competitive strategy is a hot topic in today's business circles, and it is also the issue that the business circles are most concerned about. Internally, to increase the profitability of enterprises, we need to pay attention to production, management and "internal strength". Externally, enterprises do not exist in isolation. Generally speaking, it is only one side and one link in the market. The average enterprise in the basic listing market should be many-to-many, and there will not be too many opportunities to dominate the market. Therefore, how to compete with the industry; How to sell products/services through the market; How to interact with the final consumers is the key issue. It is also a problem that entrepreneurs have to pay attention to and study.
In recent years, it is gratifying that a large number of books introducing western management, competition, enterprise strategy and marketing have been translated and published in the market. The consulting and training circles of domestic enterprises have set off an upsurge of introducing and training their ideological systems and cases.
But at the same time, it is often heard and found that many local enterprises have produced maladjusted symptoms after introducing western competition and management ideas. Therefore, the author began to think about what kind of ideological system is suitable for China enterprises, or how to absorb the western ideological system organically. After comparison, it is found that the main reason lies in the inconsistency between Chinese and western management ideological foundations. In other words, two different ideological systems have lasted for thousands of years, which cannot be changed by time and place. Inspired by the upsurge of studying Sun Tzu's Art of War by foreign entrepreneurs and scholars, the author tries to find some ideological systems in China's traditional culture, and tries to demonstrate a set of strategic cultural philosophy system suitable for the competition of China enterprises.
As we all know, in fact, for thousands of years, China's management thought has been centered around the legalist who pays attention to "technique, situation and law" and the Confucian who pays attention to "neutrality, benevolence, righteousness, courtesy, wisdom and faithfulness". And influenced many management thought systems at home and abroad.
Taoism, speaking of it. I'm afraid everyone can't help but think of myths and legends like "Eight Immortals Crossing the Sea", The Journey to the West, and some well-connected Taoist priests who make an alchemy all day and soar during the day. Of course, I won't say what is right or wrong here. I just want to discuss Taoist philosophy and strategic management of enterprises with you. Make it serve the socialist market economy, and make the traditional culture of the motherland show in front of people with a new look.
Tao Te Ching is one of China's earliest major philosophical works and an important part of Taoist philosophy. There are many similarities between his philosophy and the enterprise strategy we care about. As Gao Feng said: "Although Laozi has only 5,000 words, his words are important and far-reaching, and his words are refined and profound;" Thinking about the unknown is beyond the phase, the mystery of the universe, the track of history, the symbol of things, the instrument of personnel, the speed of words, and the wonderful truth. "
Of course, the Tao Te Ching is extensive and profound, and I can only quote a few points here for reference.
Man's law is based on the earth, the earth is based on the sky, the sky is based on the Tao, and the Tao is natural.
Taoism is the most important concept, a basic concept and a three-dimensional concept in Tao Te Ching. We can assume that Lao Tzu is talking about the common sense and objective laws of nature. It is a knowledge system that people know nature and use it to describe the laws of nature. Then it can refer to our life, business operation and everything in nature. It can refer to all abstract objective laws and things, and can also give things this attribute when analyzing a single thing. So Lao Tzu said: Words can't describe it.
Borui 50
This basic proposition runs through the whole Taoist thought, and it is also the basis for us to discuss the application of Taoist philosophy to enterprise strategic competition. Of course, I know what Tao is. If I do nothing, it will be "absolutely true" inaction. Nothing will happen naturally. The so-called "inaction" does not mean doing nothing and doing nothing. Is to act according to the law, fully respect the objective laws of things, seek truth from facts, and achieve the goal under certain conditions.
Therefore, it is "shun" when used in enterprise strategic management. Follow economic laws, consumer demand and management principles. From this perspective, all western management ideas can be integrated and utilized by me. That is, the idea that middle school is the body and western learning is the use.
As far as the macro-environment of enterprise development is concerned, the success or failure of enterprise strategy depends on the total market supply and demand. Of course, demand is ever-changing. Entrepreneurs cannot take it for granted that the trend of change is XXX. Basically, there are five principles:
According to the changing trend of customer demand, calculate the total customer demand;
Measure the possible supply and demand curves and prices of both sides of the market by the total demand of customers;
By the size of our market share and other factors, the quantity of our market supply is generated;
Our supply capacity will determine our cost;
The final result will determine our expected profit.
Compared with failed enterprises, successful enterprises fully respect objective laws, conform to objective laws, devote themselves seriously and know themselves. Even with the help of objective laws to help enterprises succeed. On the other hand, failed enterprises can't fully realize the above laws. Even if they are strong, they are only a drop in the ocean in macroeconomic laws. Will inevitably lead to failure.
Case:
The development language dispute between Sun Company and Microsoft Company.
In order to counter Microsoft's monopoly on the operating system and development tool market, Sun Company. Aiming at the strategic weakness of Microsoft's development tool running system platform, a cross-platform JAVA development language is developed, which can be compiled and run anywhere for free. To attack Microsoft. In the face of Sun's powerful offensive situation, Microsoft did not directly confront it, but complied with the demand trend of consumers. Shun should regularly introduce JAVA development language into his own development product series. Turn your opponent's advantage into your own.
Finally, a few years later. Microsoft found the opportunity to fight back and developed. NET platform, and introduce the advanced ideas of JAVA into. NET platform architecture. Developing J# development language (a variant of JAVA development language) leads the development of JAVA astray. Of course, as far as the final outcome is concerned, it is still too early to say. But as far as the enterprise's competitive strategy is concerned, Microsoft is calm, conforms to the law, transforms the other side's advantages into its own, and finally leads the other side into the strategic thinking of extinction. It's really worth learning.
-Han Xin disposal behind Zhao Zhizhi.
When Chu and Han contended and prepared to attack Zhao, Liu Bang unexpectedly seized the relieving of Han Xin, leaving only a few new recruits. The opponent is Zhao She, the military strongman of Zhao. Faced with such an unfavorable situation, Han Xin managed to do nothing and completely forgot about the war. Focusing on the surrounding objective environment and searching the enemy's situation, most people can't see the "objective" law clearly. Because he understands that human beings are actually very small in nature, such as making full use of the power of nature and enhancing their own strength. At the same time, it also artificially created the trend of underestimating the enemy, paralyzing the enemy and finally defeating the other side.
One yin and one yang is the Tao.
Laozi believes that nature and human society are immutable. It can also be understood that Laozi seeks ways to change from the social reality in which he lives. Recognize that things are universal contradictions. For example, there are many concepts such as existence, rigidity, strength, blessing and misfortune in Tao Te Ching. They are interdependent and interrelated. Without "yes", there is no "nothing"; Without "difficulty", there is no "easy"; Without "long", there is no "short". They all said, "Whether there is mutual strength or not, it is difficult to complement each other, and the length is different." Both show the identity of the opposing sides. That is, two aspects of the contradiction of things, each taking the opposite side as its own premise. The two sides * * * are in a unity. Not only that, Lao Tzu also realized that opposites are not static, but constantly changing. They are turning to the opposite side. It is said that "recovery is magical, and recovery is evil."
Laozi said: "The water in the world is not soft, but it is not easy to attack the strong." The victory of water is strong, and the victory of weakness is strong. The world knows nothing about this, but it can be done. "There is nothing weaker than water in the whole world, but nothing can beat water when attacking something strong. The strength here is actually just a relative general term. In other words, everything in the world has two opposite sides: strength and rigidity. Of course, this only makes us feel the main side at the same time. Just like the China Revolution, the rulers have sharp weapons, financial resources and are extremely powerful. The people have no weapons, no wealth and belong to the weak side. But this is only a temporary state of equilibrium. The greedy oppression of the rulers on the people forced this balance to be broken. Just like water, once it is cold to a certain extent, it will turn into ice and show its strong side. This change eventually formed a huge revolutionary torrent, sweeping across the land of China. So the world is softer than water, and it is not easy to attack the strong first.
Here, we put aside the metaphysical significance of the concept of yin and yang. Generally speaking, it refers to two opposite aspects of the same thing. This is the concept of contradiction. Laozi's way of giving birth to yin and yang is actually to look at things in two ways. We should not only see the obvious side of things, but also see the hidden opposites in things. For example, for the market, we can see the contradiction between supply and demand in two; Strategically, it can also be divided into offensive and defensive. Wait a minute.
Of course, just realizing it is not our purpose and intention. We also need to harness it and use it to serve enterprises and the socialist market economy. From the above, we know that the two sides of things are opposite and complement each other. Then changes in one side will definitely affect the other. Just like the lever principle. The strength of one side directly determines the change of the other side. That is a question of balance/imbalance. Let's talk about the problem of breaking the balance of things and promoting their change or transformation.
Case:
Competition between Apple and IBM in PC market.
Since Steve Steve Woznick and Steve Jobs built personal computers and Apple in the garage, personal computers have quickly become popular all over the world. Later, IBM found that it missed the opportunity and decided to catch up with this trend. At that time, with IBM's strength and industrial layout, the usual practice was to directly confront it and make a personal PC, specifically from the following aspects:
Improve quality
――――à
Win by quality
cut the cost
――――à
price falling
Establish/compete for channels
――――à
Make way for channel providers
Provide more services.
――――à
Service wins
However, as a result of such direct confrontation, IBM PC will generate more costs. Then, what we study is to achieve the maximum effect with the least strength. What can we do to achieve the above goals? From what we have learned above, things are generally related. We see that the previous strategy for Apple is direct confrontation, that is, the latecomers, that is, challengers, have to invest more than twice as much power as their existing superior competitors. Faced with many powerful and experienced international competitors in the China market, this is hardly applicable or even meaningless.
The principle of Taoist strategy is to change the strength of both sides through a series of changes. Finally, victory was achieved. I think the competitive strategy of enterprises is a systematic project. There are many factors to support, that is to say, not only resources, but also certain management is needed to organically combine these factors and work together with * * *. The specific performance is a certain rhythm. For example, the rhythm of dance, the rhythm of music, and even the flight of an airplane is also a rhythm. Once that link goes wrong, the whole system will collapse. That is to say, the balance is destroyed, which directly leads to the system stop running, and so does the business organization. Our strategy is: under the premise of maintaining our own great balance, promote its imbalance locally. That is to form a relative pressure advantage and make full use of external forces. At the same time, it destroys the other party's balance system, and obedience makes the other party's attack change in a meaningless direction, thus consuming the other party's strength. Destroy each other's rhythm in many ways, so that each other can't care about each other from beginning to end, and use the pressure advantage to attack each other's weak links. Eventually paralyze each other's enterprise systems. Finally defeat the opponent. Finally, it should be remembered that any ordinary thing, once accumulated to the limit or extreme, will cause qualitative change, and the power of this variation is incredible. What if an ant is as big as 1000 cubic meter? In other words, the high jump is very common, but it is remarkable who can jump to 100 meters, not only in the Guinness Book of Records, but also in the martial arts world.
Based on the above principles, I intend to write down the following strategies:
1) Disturb Apple: for example, cooperate with Xerox to buy a mouse patent and sue Apple for infringement;
2) Induce it to develop into non-core fields to reduce its resources;
3) Negotiate with major channels of Apple in order to reach strategic cooperation (give more profits);
4) Hold a press conference and promise to produce an IBM PC focusing on a certain function, which is not available on the MAC, but it is not actually produced;
5) After the launch of the transition model, it will be sold in limited quantities in key cities, and the price will be much lower than the cost (only drinking will not make a big move);
6) For Apple's big customers, they will actively participate in the competition. Mainly by lowering the quotation, even if it is lower than the cost (mainly to lower Apple's profit, but mainly to avoid winning the bid, mainly to disturb the opponent) and promising additional services;
7) Recruit Apple technical/sales personnel with high salary;
8) Actively cooperate with Apple's competitors;
9) Formulate standards and split the industrial chain. Only do the part with the highest profit and the most core competitiveness;
10) Establish a perfect academic qualification and qualification certification system;
1 1) perfect service system;
12) provide value-added services for key customers.