A complete guide to brand promotion in 2022

Tik Tok is the fastest growing social media platform we have ever seen, reaching 1 billion users in September 20021year, which is a record in the five years since it was launched in the world in 20 16. In contrast, it took Facebook and Instagram eight years to reach this milestone. With a popular platform like Tik Tok, you want to create influence for your brand, so that you can reach and attract billions of users. In the whole article, we will deeply discuss what Tik Tok marketing is, how to create our own corporate account in Tik Tok, and provide six skills to enhance the brand's marketing strategy in Tik Tok. What is Tik Tok Marketing? Tik Tok marketing is the process of using Tik Tok and Tik Tok content to promote your brand and its products or services. Easily build your own online image by using short video content that appeals to the audience and helps to showcase your enterprise products. Although social media marketing has created a cohesive strategy for all social media platforms-Tik Tok marketing only focuses on Tik Tok. You need to make sure that the overall information on Tik Tok is similar to all other platforms where your brand exists-the so-called platforms and brands need to be "in tune", but usually, the content in Tik Tok is very different from what you will publish in other channels. (Although you may eventually reuse your vibrato videos on InstagramReels and YouTubeShorts to attract more viewers. How to create a business account in Tik Tok Before creating a business account in Tik Tok, we first need to know the difference between a business account in Tik Tok and a founder's account. The following are some major differences: business accounts can access business tools such as advertising and analysis. Enterprise accounts have limited access to sound clips. Enterprise accounts can create e-commerce storefronts. Enterprise accounts can use third-party tools to arrange and manage Tik Tok content. Business accounts can add website links to their personal data. Tik Tok business accounts can't access the complete sound library, but other tools go far beyond this. To create your corporate account in Tik Tok, please follow these quick steps: Step 1: Download the Tik Tok application and create a new account Step 2: Go to your Tik Tok profile and click the menu in the upper right corner Step 3: Click Settings and Privacy Step 4: Click Manage Account. Step 5: Click to switch to the corporate account Step 6: Select the category that best suits your business type, and complete the above steps, then you can start to optimize your account and attract your target audience. 6 Tips for Establishing Tik Tok Marketing Strategy Are you ready to learn more about how to formulate Tik Tok marketing strategy and build a large number of followers on the platform? Although you may not become a "Tik Tok celebrity" overnight, these six skills will help you embark on the best road to success. 1. Create your Tik Tok account and promote the brand. I have explained how to create your Tik Tok enterprise account. The next step is comprehensive optimization and branding, so that it can be recognized together with your other social media materials. To tag your Tik Tok account, click Edit Profile and fill in the following: Profile photo or video: Tik Tok allows you to add videos to your profile avatar. If you choose to add a profile photo, make sure it is a high-resolution version of your logo. If you want to make a video, please consider making an animated version of the logo. Name: the name of your company. User name: This should also be your company name, without spaces. Pronouns: If you are a sole proprietor, you may need to enter your pronouns. Introduction: You have 80 characters to quickly summarize your business. Email: Enter your company's contact email. Non-profit organization: If your enterprise cooperates with or supports non-profit organizations, you can mark it directly in your personal data. Category: You may have done this when you created a business account. If not, please choose the category that best represents your industry. Social networking: Connect your Instagram and/or YouTube accounts. Another option is to set up automatic messages when users send you messages. You can also do this by clicking the menu, then clicking Business Suite, and then clicking Automatic Message. Once you reach the top 1 000 followers, you can also add your website address to your profile. 2. Define Your Tik Tok Audience To succeed in Tik Tok, you must know who your content is aimed at. Otherwise, you may gain a lot of influence and participation, but it won't translate into sales or subscriptions-interesting, but meaningless to your bottom line. Tik Tok's audience tends to be younger, with a quarter of its users aged between 10 and 19. However, we can see that there are still a large number of people aged 20-49 on the platform, and the usage decreases at the age of 50. So, although Tik Tok is definitely suitable for young audiences, you still need to dig deeper. Consider the demographic data you want to locate. Do some research on your own social media market, and then consider combining a customer role to accurately show who your enterprise's target audience is. 3. Create a high-quality vibrato video Your next step is to learn how to make a good vibrato video. First of all, a lot of hands-on research. Unless you are already an avid observer of Tik Tok, please take some time to learn about this platform and see the types of videos that pop up on the "For You" page. You may also want to check out the Tik Tok Discovery page to learn about the fashion trends and find some more popular Jiktok people. Here, you will be able to see trend tags, sound bytes, accounts, etc. This is a good way to get a bird's eye view of the current hot content, which can help you find the inspiration for your own Tik Tok content. Then, look at other brands that killed the quartet in Tik Tok, see how well they did it, and how to imitate these strategies in your video. When it comes to Tik Tok, you need to test different video types to find out what will cause the buzz of the audience. The diversity of personal data is the key. Try to shoot your team to create products; Show your products; Create interesting videos using popular sound bytes. Here are some additional video ideas to help you get started. Insist on publishing! ! If you want to make a sensation, you need to launch new content regularly. Start publishing at least twice a week, and if possible, publish more frequently. (Actually, Tik Tok suggests sending 1-4 times a day. ) 4. Use advertising in your Tik Tok marketing strategy If you want to reach a wider audience, please allocate some of your social media advertising budget to Tik Tok advertising companies. These fees are based on bids, just like what you pay for Facebook and Instagram ads. You will choose the target audience, make interesting video advertisements, and then promote them according to your designated daily or lifetime budget. 5. Using Tik Tok influencers to market Another popular marketing strategy in Tik Tok is to cooperate with influential people. Thousands of influencers and content creators cooperate with brands in Tik Tok to create interesting and engaging video content, which can not only spread information about new brands, but also provide brands with user-generated content to share on their own social media channels. Some Tik Tok influencer marketing strategies include: Give your products to influential people. Brands with low budget but many products can contact influential people and ask them if they can give them free products. Although this does not guarantee the function of their channels, if you keep in touch with enough influencers, you may get attention in unpacking or commodity videos. Co-produce videos. Co-produce one or a series of videos highlighting your brand. These are more expensive, but you can always work with low-impact micro-influencers until you have more influencer marketing budget. Partners in new product lines. Work with influential people or celebrities to create a product line, and they will share part of it and promote it to their audience. This is a huge win-win situation, but you need to make sure that you only cooperate with influential people who are highly related to your field. For example, beauty brands only want to cooperate with well-known makeup artists in such projects. 6. Monitor Tik Tok analysis to track performance The last suggestion is to pay attention to your Tik Tok analysis. These contents can only be accessed by switching to a corporate account, which can greatly help you determine the most popular videos and the best time to release them every day. Some of the best tracking indicators include: the growth rate of video viewing times, the average viewing time of popular videos, and the immediate launch of Tik Tok marketing. Use these six strategies to build your influence in Tik Tok. First, create your own corporate account in Tik Tok, and then create your own interesting and engaging short video content. Come with me. In the next issue, I will show you how to create your own successful marketing campaign in Tik Tok, so as to expand the audience and build business. Finally, if you have any questions about advertising in Tik Tok, please feel free to ask by private letter ~ If you need help in Tik Tok promotion and advertising, please feel free to leave a message backstage! Gong Zongnuo. : After reading, please: like+collect: convenient for follow-up review ~ Pay attention to radish: In the future, radish will analyze more dry goods related to sea marketing! Trust me privately: consult or exchange the methods of marketing and promotion in the sea! (Private messages can be exchanged at any time: TikTokAds, PinterestAds, FacebookAds)