1, exhibition content
The content of the exhibition is the most important part of the exhibition. There are two kinds of exhibitions: comprehensive exhibition and professional exhibition. The comprehensive exhibition is an exhibition that is open to professional visitors and aims to display and trade a variety of industries and products. Professional exhibition refers to an industry or even a product, and exhibitors and visitors are professionals, such as automobile exhibition, jewelry exhibition, clothing exhibition, building materials exhibition and so on.
2. The nature of the exhibition
As far as the characteristics of exhibitions are concerned, they can be divided into two categories: trade exhibitions and consumer exhibitions. The main form of trade exhibition is exhibition activities held in various fields, and the whole exhibition activities must focus on business exchanges and trade negotiations; Consumption is a kind of exhibition activity to promote enterprise products and promote product sales. Generally speaking, industry-oriented exhibitions are trade exhibitions, while consumer exhibitions are open to the public.
3. Exhibition time
From the time demand of the exhibition, it can be designed according to the exhibition, regular exhibition and irregular exhibition. The demand for materials between the two exhibitions is quite different. Like the international auto show, it is usually once a year, once every two years or even once every four years, and the regional auto show is usually once a year. So their design requirements are different.
4. Site location
From the location of the exhibition, it can be divided into indoor exhibition and outdoor exhibition. Indoor exhibitions are generally used to hold regular exhibitions, such as furniture exhibitions, science and technology exhibitions, clothing exhibitions, etc., while outdoor exhibitions are mostly used for some heavy industries or large-scale exhibitions, such as agricultural exhibitions, plant exhibitions, automobile exhibitions, aircraft exhibitions and other experience activities.
5. Exhibition scale
Judging from the scale of the exhibition, the scale of exhibition design can be divided into international exhibitions, national exhibitions, regional exhibitions and local exhibitions, as well as exclusive exhibitions of various enterprises. General international exhibitions and national exhibitions are relatively large in scale, famous and have many exhibitors. It is an important step to design according to the scale requirements of the exhibition, which can better highlight the theme of the exhibition.