How to write information consultation copy?

Copywriting is a tricky job. A good copy should not only be clear, but also lively and interesting. Here are ten copywriting skills to help you write a better copy.

take for example

Through examples, abstract things become concrete and easy for readers to understand.

contrast

Put similar or different things together, highlight the differences between things, and deepen the impression of readers.

For example.

With the rhetorical devices of metaphor, complicated things are simplified, and the vividness and vividness of explanation are instantly improved.

draw a chart

Use charts to present complex data and information, so that readers can see at a glance and understand it easily.

Imitate appearance

Describe the shape and characteristics of things in detail to make the image of things more vivid and vivid.

Column data

Support the explanation with accurate data, and make the explained things more convincing and convincing.

rule

Briefly reveal the essence of things, highlight the main contents of things, and let readers quickly understand the core points.

interpret

Explain the characteristics of things from one side, help readers understand things deeply and enhance the persuasiveness of the article.

Hypothetical statement

Through hypothetical environmental prediction, readers can be inspired to think and the depth of the article can be enhanced.

cite

Introduce classics and famous sayings, etc. In order to enrich the content of the article, enhance persuasiveness and make the article more authoritative.