In June this year, GAC Toyota sold 74,270 vehicles, a year-on-year increase of 44%, which was the second consecutive month to set a monthly sales record. Among them, the sales volume of "Hybrid Family" was 92 1 1 vehicle, up by 137% year-on-year, which also reached a record high, accounting for 12% of GAC Toyota's total sales volume. In the first half of this year, the sales volume of GAC Toyota reached 323,665,438+06 vehicles, up 5.6% year-on-year, of which the sales volume of "Hybrid Family" was 34,862 vehicles, up 24% year-on-year, accounting for 65,438+00% of the total sales volume of GAC Toyota.
Judging from the sales volume in June or half a year, the growth momentum of GAC Toyota is very obvious, and it is not an exaggeration to call it the most powerful Japanese car company in the first half of this year. Due to the impact of the epidemic on the entire auto market, the sales of most auto companies are declining, while GAC Toyota can still achieve considerable positive growth, and "hybrids" have contributed.
Cars: Two Million Level Changes
Both Ralink and Camry are the sales pillars of GAC Toyota, and both cars have been slightly redesigned this year.
At the end of May this year, the cumulative sales volume in Lei Ling exceeded one million, and it was the sixth anniversary of listing, and one was sold every three minutes on average. The success of a best-selling car, especially Lei Ling, which entered the China market on 20 14, often means that the model will not change much. After all, it is easy to "have no taste" if it is changed more.
202 1 Lei Ling, which was listed on June 30th, has not changed much, and its price is still115800-152800 yuan. However, some configurations have been added this time, mainly to enrich the networking function of vehicles and improve the configuration in the cockpit.
The newly added intelligent voice control system and online real-time traffic display navigation are very practical functions, which will obviously improve the driving experience, while online QQ music and online Himalayan FM are icing on the cake.
In terms of interior texture, the new model has also been upgraded, and the advanced leather interior set is optional. The sports series adopts advanced sports style leather seats newly developed by INTEX Yingtai. The design of standard air conditioning rear air outlet and rear USB charging interface is a real change, which is more practical than the change of seat leather.
As for the pillar Camry, the production and sales scale of 2 million vehicles was realized at the end of March this year. In the subsequent changes, the changes are also very small. On the basis of keeping the original model version unchanged, only the interior and seat functions are upgraded, which improves the practicability.
Camry can reach 2 million sales, which is inseparable from its high-value characteristics. What is high value? Unlike some car companies that promote high-end models, low-end models simply cannot be configured. Camry comes standard with 10 SRS airbag, GOA high-rigidity body, TPMS tire pressure monitoring system, full LED headlights, automatic air conditioning, four-door window one-button lifting (with anti-pinch function). TSS Zhixing security suite covers mainstream models except low-end models.
From the redesign of two hot-selling cars, it can be found that Guangqi Honda did not choose to upgrade its face and increase its price, but actually upgraded the configuration of the car on the original basis, and there was no high price. Some people may say that this is a kind of conservatism, but I think it is wiser not to toss the models that have been recognized by the market. Do a good job in quality, enhance value, and sales will naturally pay off.
SUV: Hybrid+pure electricity, the strength of two new cars.
Toyota has been innovating in electrification technology for 23 years and has a profound technical accumulation. In China, GAC Toyota has also been working in the hybrid market for ten years.
In this context, the newly developed SUV Willanda has many advantages, which is one of the reasons for the explosion of hybrid vehicle sales in the above data. Wilanda sold 8,272 vehicles in June, with cumulative sales of 1820 1 vehicle, and sales increased month by month.
The price of Willanda is17.180,000-2,465,438+0,800 yuan. It has two power series of 2.0L and 2.5L twin engines, three sets of four-wheel drive systems, four categories and twelve models, which are very rich for consumers to choose from.
In today's car circle, Toyota TNGA architecture is as famous as Volkswagen MQB, while Willanda comes from the brand-new TNGA-K platform, which is a platform for medium and large cars, so Willanda has achieved the balance of power, fuel consumption and driving comfort.
2.0L for 2.0L models? Dynamic? Power engine with thermal efficiency of 40%. Match analog 10 speed directly? Shift-CVT gearbox, the fuel consumption per 100 kilometers under comprehensive working conditions is as low as 5.7L
The 2.5L twin-engine model adopts TNGA, and the thermal efficiency is 4 1%. 2.5L？ Dynamic? Power engine and the fourth generation THS? ⅱ hybrid power system, the fuel consumption per 100 kilometers is as low as 4.6L and the cruising range is as high as 1000 kilometers.
These two engines are eye-catching in terms of thermal efficiency and are at the world's leading level.
In terms of four-wheel drive technology, based on the widely used DTC intelligent four-wheel drive, Wilanda has launched two brand-new Toyota four-wheel drive systems, DTV dynamic vector four-wheel drive and E-FOUR electronic four-wheel drive, which further improves its driving performance on unpaved roads.
DTV dynamic vector four-wheel drive system is more stable and flexible when starting and cornering, which can quickly get out of trouble and reduce high-speed fuel consumption. E-FOUR electronic four-wheel drive system is specially designed for hybrid electric vehicles. The front and rear axles are driven by double motors, and the driving force can be adjusted in a wide range of 100:0-20:80, and the torque distribution ratio of the rear wheels is greatly improved, so the driving experience is like that of rear wheel drive.
Willanda is a car that can reflect the accumulation of technology. To put it bluntly, it is to show hard power. No matter how hard other car companies spend on intelligent configuration and exterior interior, they are not as convincing as Toyota's hard power in hybrid.
In recent years, GAC Toyota has actively promoted the "electrification" route, and the global sales volume of 6.5438+0.5 million hybrid vehicles has brought it rich technical accumulation. In its latest pure electric SUV? C-HR？ This is also reflected in electric vehicles.
C-HR？ EV was listed in April this year, with a price of 225,800-249,800 yuan. It uses a newly developed ternary lithium-ion battery with a total capacity of 54.3kWh, and the lowest power consumption is only 65,438+03.1kWh/65,438+000 km, which also makes its cruising range reach 400 km. The maximum power of the motor is 150kW, and the peak torque is 300Nm, leading the performance in the same class.
For electric vehicles, battery life is a big pain point, and even the main factor that affects consumers' consideration of buying electric vehicles. C-HR？ One key technology of EV is equipped with battery heating system and refrigerant cooling technology. After years of use, the battery capacity still has a high retention rate, which is at the leading level in the industry.
Meanwhile, C-HR? EV is equipped with many configurations of Toyota's mid-to high-end cars, such as Toyota's latest generation TSS Zhixing safety system, 10 airbag, 12.3 inch full LCD instrument panel, newly developed electronic shift system, nano water ion generator, 10 electrically adjustable seat, etc.
By observing Willanda and C-HR? EV, these two SUVs, we can find that under the support of technology accumulation, the hard power of GAC Toyota has been greatly improved.
Finally?
No matter how the car develops, functionality is still the core. From the four cars of GAC Toyota, we can find that the hard power of the three parts is the foundation of product strength, whether it is a new car or an old car. In recent years, many car companies have raised the banner of intelligence, which may be a temporary slogan, but without the support of core technology and the core guarantee of product strength, there is no way to maintain good sales performance all the time. Guangzhou Automobile Toyota can rise against the trend under the impact of the epidemic, which can not be separated from the support of core technology, which has been fully reflected in the sales performance of its main models.
I hope that in the future automobile market, we can see more solid technical precipitation like GAC Toyota and less impetuous gimmicks.
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