How to screen big customers

What kind of customers are the big customers we need? Is the sales high? Is the gross profit margin high? Is it rich in funds? Or are the customers with large business space our big customers? I don't think there is a standard for judging here. Because although the sales volume is high and the gross profit margin is low, this is not the big customer we need. We focus on them and can only make a small profit. Even one day, when he turned his face and turned to the competing department, he was also your strong opponent. Similarly, the gross profit margin is high, but the sales volume is low. Such a large area and strong financial strength can't be my big customer. Chang Song Consulting believes that in practice, we often identify and screen major customers by the following methods: 1, advanced business philosophy 2, good financial reputation 3, customers with large sales share. 4. Customers with higher gross profit can be provided. These customers are the objects we should focus on, and we should also concentrate on serving good customers. I have to remind you that big customers are not static. This year is our big customer, not next year. Small customers can become our big customers through support. Chang Song's consulting point of view: effectively screen major customers, determine our target customers, Chang Song marketing system category-making scientific marketing plans, marketing brands, etc. The secret weapon to improve customer loyalty!