Recently, Shentong, Tong Yuan and Dayun unexpectedly stood in the same camp-jointly banned Speed Rabbit Express.
The severity of this ban is unprecedented.
10 June 19, Dayun issued the Notice on Prohibiting Intranet Agency for Extremely Rabbit Business. The notification requirements are as follows:
1. The company affiliated to Dayun Express (including the contracted area) shall not join the extremely rabbit network and the contracted area for any reason or in any form, and shall not act as an agent for the extremely rabbit express business.
Second, the polar rabbit express that has flowed into the transshipment link is directly returned. The polar rabbit express that has arrived at the terminal delivery link informs consumers to pick it up at the site.
Third, if you find a joining site that violates the requirements, you will be fined, amounting to 5000 yuan.
Before Dayun, Tong Yuan and Shentong both issued similar regulations. In short, it is a word-from receipt to delivery to delivery, there is no dead angle to block the polar rabbit express in all directions.
This can't help but make people wonder: What kind of company is Extreme Rabbit Express, which has attracted Tongda's big move?
According to the data, Extreme Rabbit Express was established on 20 15, and it is the second largest express delivery company in Southeast Asia. Compared with Tongda, which has a history of more than 20 years, Speed Rabbit is a fledgling enterprise. But its achievements are amazing.
First of all, the background is strong. Its founder Li Jie is the Indonesian founder of OPPO and Duan Yongping's right-hand man. Extreme Rabbit Express received the investment from Duan Yongping as soon as it was established. Up to now, nearly10 billion yuan has been raised.
Secondly, it has developed rapidly. It took only two years for Extreme Rabbit Express to dominate the Indonesian market, becoming the company with the largest single-day ticket volume in the Indonesian express delivery industry and the second in the Southeast Asian market.
In March this year, he officially entered China. In just five months, its daily average business volume exceeded 8 million votes, and sometimes even approached100000 votes.
What is the concept of this number? You know, it took Baishi Express nearly 65,438+00 years to achieve an average daily express business volume of 6 million pieces.
It's amazing that Speed Rabbit caught up with others' achievements in ten years in less than half a year.
Such a strong opponent suddenly counterattacked the China market, and the cake was so big, more or less. No wonder Tongda is so nervous about express delivery. The most deadly thing is that the gameplay of Extreme Rabbit Express is very "barbaric", which makes Tongda very unhappy.
Extreme rabbit express can be said to be an extremely witty company.
First, rise with the strategy of "scraping the net".
Extreme Rabbit Express only entered China in March this year. Different from the access system of the well-developed parcel network, the development time of polar rabbit is too short, and the current express network is far from meeting the business needs.
Since you are a rookie, the best way is to use the power of others. So Extreme Rabbit Express found the outlet of Tongda Department and asked, "Can you deliver something for me?"
Because Tongda adopts the management mode of franchise system, the outlets are relatively loose. As long as it can make money, it is natural to send an extra courier.
Therefore, most outlets of Tongda Department will agree to contract the business of extreme rabbit express delivery, and realize "end-to-end * * *", which not only distributes its own express delivery, but also covers the express delivery of extreme rabbit.
Extreme rabbit express not only saves a lot of costs, but also improves the distribution efficiency, which can be described as killing two birds with one stone.
But Tongda doesn't agree-use the resources I have accumulated for decades to make money and steal my business. Did you ask me? Therefore, it is inevitable to shield the polar rabbit express.
Second, break through the historical "price war" to seize the market.
In terms of distribution, the price given by Extreme Rabbit Express is higher than Tongda, which can make express outlets earn more money. Take Shanghai as an example. The delivery fee of other courier companies is 1.2 yuan/piece, and the delivery price of polar rabbits is 1.5 yuan/piece.
At the receiving end, in order to win more customers, Extreme Rabbit Express will give more discounts. The cost of each order is always a few cents lower than that of Tongda Department. The reserve price of bulk orders in the same city is the highest in 6 yuan, 5 yuan, which is half that of Tongda Department.
If we continue to play like this, the franchise store of Extreme Rabbit is obviously losing money. However, the polar rabbit headquarters will give different subsidies according to the delivery, timeliness and success rate of signing.
Extreme Rabbit Express relies on many big names such as Sequoia Capital, and it is by burning money to grab the market. According to industry sources, Extreme Rabbit Express, which has more than 654.38 billion yuan in cash, burned nearly 654.38 billion yuan every day during the "market sprint period" in July and August. In order to spend money, polar rabbit express is also very hard.
In the face of such fierce extreme rabbit express delivery, Tongda naturally has to guard against it.
Some people may ask, why doesn't Tongda Department use price war to fight back against Extreme Rabbit Express? This is because Tongda has already fallen into the quagmire of price war.
In the first half of 2020, the gross profit per ticket of Tongda Express Company declined to varying degrees, and some of them declined by more than 60% year-on-year. The decline in profits forced Tongda Express Company not to deal with a man as he deals with you, but to ban it.
The question is, can the ban really work? Can you make the speed rabbit never recover?
First of all, banning peers is tantamount to artificially "crowding out" competitors, which is a very unfair behavior. Extreme rabbit express seems to be banned, but it will arouse public sympathy, thus enhancing word of mouth and popularity.
According to the data of Baidu Index, since 10 and 19 speed rabbits were banned, the search index has been rising all the way. Many people said on Weibo: "I didn't know there was this courier company until I saw this news."
Secondly, the ban may hinder the development of Extreme Rabbit Express to a certain extent in a short time, but it has little impact on the market competition of Extreme Rabbit.
Because consumers vote with their feet, whoever offers cheap price and good service will choose which courier.
Banning can't stop Polar Rabbit Express from laying outlets and improving service quality. Instead, it will stimulate it to continue to move forward. As long as the word of mouth is done, you don't have to worry about no orders.
To put it another way, Tongda's ban on the rabbit express is nothing more than a "coronation" without a ceremony. After all, only when the opponent is strong enough, the Tongda Department will confront it.
Furthermore, Tongda department should not use a single ban to block the progress of competitors, but should consider why its affiliated sites are so disloyal and why Extreme Rabbit Express is so easy to graft in.
The reason why the franchise outlets agreed to contract the express mail of extremely rabbit is nothing more than meager profits, thinking that earning more is a little bit.
Recently, there are more and more cases of poor management of express outlets.
In April this year, Sichuan Luzhou Express Station did not pay wages for three months, and tens of thousands of parcels were rejected for return;
Since the end of September, there has been a large backlog of parcels in the express delivery station in Nanning, Guangxi, which has caused a large number of consumer dissatisfaction and complaints;
5438+ 10, Guanshaling Express Service Station in Changsha, Hunan Province was exposed that due to poor management, it was unable to settle accounts with secondary agents, resulting in arrears of employees' wages for several months and a large backlog of express tickets.
The pressure of loss makes franchisees have to find ways to survive, including helping competitors deliver express delivery. Now, the express delivery company demands that the extremely rabbit express be banned. Will franchisees who only care about interests take orders? It's hard to say.
The express delivery market is not decided by the strong, but by the consumers. This is a process of survival of the fittest, cruel but effective. Step by step, we will eliminate those who fish in troubled waters, those who are selfish at the expense of others and those who are stubborn and restless, and then leave those who strive for perfection, seek change in stability and do things in a down-to-earth manner. Whoever can respect and gain the trust of consumers will win.
Author: Kokodaka