The position of account manager is the company's service window directly facing the market. The quality and effect of its work will directly affect the company's external image. Through nearly a year of market visits, the author believes that to be a good account manager, we should pay attention to the following aspects:
First, improve the relationship with customers.
Customers are the foundation of enterprise's survival and development. The account manager has zero-distance contact with customers, providing customers with face-to-face service and emotional exchange, and the conditions are more favorable. When dealing with customers, we should do three things:
1, diligent, easy-going, steady and enthusiastic in daily communication with customers. You know, an affable greeting can make customers feel like spring breeze and bring them closer. As the saying goes? Is the business a failure, or is the language not here? This shows the charm of language creation; 2, diligent, don't take visiting customers as a very hard thing, no pains, no gains, and establishing a good friendship with customers should be based on frequent contact and communication; 3. Diligent and provide value-added services to customers on a regular basis, such as helping customers clean containers, sorting and placing price labels. Let customers consciously safeguard their business image with their own practical actions.
Second, care for customers.
Always be everywhere, think about what customers think, worry about what customers are in a hurry, and let customers feel that your care is everywhere. A small greeting card reflects a kind of affection; Visiting major festivals can make customers feel valued. When customers encounter difficulties, you should not treat yourself as an outsider, but actively lend a helping hand to help customers tide over the difficulties. It is better to give help in time than to add icing on the cake. Is that right? Emotional marketing? The connotation of.
Third, be familiar with your own business.
Business owners revolve around business every day and are not necessarily too enthusiastic about other things. They can only consult you when they really meet. Therefore, every time a new policy is introduced and a new brand is put on the market, the account manager should fully understand it at the first time to prevent loopholes in communication with customers. An unsuccessful explanation or prevarication will make customers question the products you are selling, and will make them lose their enthusiasm for sales, thus affecting the coverage and popularity of the products.
Four, fair and open distribution of goods, increase transparency.
Treat customers equally, and there can be no distinction between relatives and friends. Look at customers with colored glasses and divide them into three, six and nine. The effect is often counterproductive. You know, regardless of the sales volume, your customers, no matter which one, are capable of cultivating potential consumers, but the opportunity has not come, and an unfair treatment will make customers lose trust in you, especially now that many brands are in short supply, it is more necessary to grasp the scale, adhere to a fair stand, distribute goods reasonably and increase transparency. How to be a good account manager is not a thousand people, there is a fixed model, but accumulated in daily work. Only by carefully studying and collecting, and making full use of strengths and avoiding weaknesses can we control the market and win customers.
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