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Your e-commerce operation interview is awesome
Su Cheng's Guide to E-commerce Operation | Career Change, Xiaobai, Job-hopping Application
1. Why did you choose to do e-commerce operation?
Reference answer
First of all, I think it is very advantageous in this industry. My major is in line with this (if the professional courses are not right, it can be said that the xx and xx involved in my professional courses are very compatible with the xx, xx and xx skills needed by e-commerce operations). Secondly, I still know the e-commerce industry very well. I have accumulated knowledge of e-commerce operation in my previous internship and daily study. At the same time, I am very optimistic about the prospects of e-commerce. Now is the Internet age, and I believe this profession will have a long-term development. Finally, I hope that through this career, I can grow with the company and improve myself at the same time. 2. How do you view the importance of data analysis for e-commerce operations?
Reference answer
In the operation of e-commerce, it is necessary to carry out the process of scheme planning, implementation, data tracking, data analysis, scheme adjustment, project completion and data re-recording, and many links will involve data analysis. Doing e-commerce ultimately serves GMV, but everything we do for GMV needs investment. Therefore, we need to analyze the input-output ratio of each model, so as to find the best way to maximize profits. Otherwise, the e-commerce platform will generate losses, which will eventually lead to the collapse of the platform. For example, in every link such as customer retention and activation, it is necessary to judge through data analysis which way brings the largest number of new users, the highest quality and the highest input-output ratio. Without data analysis, there is no way to evaluate the benefits of each method, which may lead to a waste of funds and eventual losses. So in this sense, data analysis plays a very important role in the normal operation of e-commerce platform. In daily operation, basic Excel can solve 80% data analysis problems without very advanced data analysis software. 3. Talk about your understanding of e-commerce? My understanding of e-commerce is to adopt the Internet model, combine with third-party logistics, expand sales channels, reduce the number of middlemen, and give profits to customers at more favorable prices. Do accurate crowd positioning, circle the people you like, and sell offline goods to online buyers to further precipitate brand influence. E-commerce is essentially a commercial activity, aiming at profit. Through the cost and market research of a product, we can find the appropriate price entry point, find the target customer base, expand the circle of customer base and realize the expansion of conversion rate.
4. What qualities do you think a good operation should have?
Reference answer
I think operation is not only promotion, but also the combination of sales and management positions. The goal of operation is to help the company sell more products and create the performance of renaming. Therefore, sales is one of the essence of operation. In the process of operating this action, it is necessary to coordinate with all aspects of the company, which requires both inter-departmental communication and inter-departmental communication, so as to drive the team to achieve the company's performance goals. Therefore, management is also one of the essence of operation.
5. How to treat domestic e-commerce?
Reference answer
Mainly divided into three categories, traditional e-commerce: like Taobao, JD.COM, Pinduoduo. Interest in e-commerce: through live broadcast, short video, self-media, etc. Private domain e-commerce: similar to Zan and WeChat group. There are still many countries in China that bypass traditional e-commerce. Regardless of traditional e-commerce or interest e-commerce, the data is very transparent. What matters is product, implementation, planning and management. When these points are done, you will have a chance to do it.
6. What shopping software do you usually use? Do you think there is any difference between them?
Reference answer
I often use Taobao and Pinduoduo, JD.COM and Xiaohongshu. I think Taobao is rich in variety and quality, which can meet my daily shopping needs. In particular, an hour at Tmall Supermarket can solve my temporary shopping needs well. Will use spelling dd, because its products are more cost-effective and suitable for buying small commodities; Mainly JD.COM electrical equipment, its concept of quality fidelity has been deeply rooted in the hearts of the people. When I think of buying electrical appliances, such as mobile phones and computers, I will go to JD.COM. Little Red Books are mostly trinkets and clothes, because the recommendation of female users makes me feel more convincing aesthetically. 7. Why do you think there is no shopping cart in Pinduoduo? Pinduoduo belongs to the e-commerce industry. I will explain the problems of the e-commerce industry through the three dimensions of the people's freight yard
(1) Crowd: Pinduoduo's initial users are the sinking crowd in the suburbs of small cities and big cities on the 5th and 6th lines, and their ability to understand and learn product functions is very weak. Clicking on the details page shortens the steps and has a higher conversion rate than adding to the shopping cart. Simple operations can better transform them.
(2) Commodities: The merchants who fight the most follow the logic of small profits but quick turnover. Through the extremely low price and platform, with a small number of SKUs instead of traffic, store profits can meet the requirements. So if a few pieces are exploded, the profit of the store can meet the requirements. Because 2/3 for merchants, the rapid purchase of single products can promote the emergence of explosive products.
(3) Market: Shopping carts can be fully discounted on the platform, and orders can be placed together. In the early days of Pinduo's establishment, its marketing activities were more single-point marketing through games and brand activities, and there were fewer all-platform marketing activities. Even in Pinduoduo, you can't really cover all the scenes without a shopping cart. However, nowadays, many collections can be used as shopping carts, and combined orders can meet the needs of similar shopping carts. 8. How will you promote new products? My idea is to find the competing products, analyze their drainage keywords, transaction keywords, traffic sources and other information on third-party tools after finding them, and then look at its product drawings, evaluate blueprints, analyze where it is doing better and where it is lacking, and find out its gaps and shortcomings, such as which traffic channels are not done and which keywords are not invested; You can learn from what you do well and then surpass it.
What abilities do you think the position of e-commerce operation needs?
① Data analysis ability.
I think e-commerce operation is a job that needs to deal with data constantly. If there is no data feedback, we don't know whether we are doing well or not, and there is no basis for subsequent optimization.
② Content operation ability
The content created around commodities belongs to this piece. First, the most basic static content, such as the details of the main picture; The second is the current popular trend.
Content, such as live short video: Third, operate some channels to drain content, such as headlines, little red books, Zhihu and so on. Everyone needs a * * * general skill: copywriting ability.
③ product operation ability
The product operation of e-commerce includes three aspects: first, the supply chain operation, that is, the management and coordination of inventory, production, raw materials or commodity procurement.
Second, store operation needs to understand the positioning and development direction, rules and algorithms of the platform, so as to better operate the store; The third is commodity operation, that is, planning the structure, discovering the selling points, pricing strategies, promotion methods and so on of the goods to be operated.
④ Marketing promotion ability
Need to have scientific marketing planning ability, such as overall planning of operation scheme, activity planning, brand marketing, event marketing, content marketing, whole network promotion and so on.
⑤ Customer maintenance ability
The customer operation of e-commerce is pre-sale, in-sale and after-sale. Pre-sale is the training and management of customer service to improve the buyer's fun. What is sold in the middle is the optimization of packaging and delivery, which improves the satisfaction of buyers. After-sale is customer relationship management, repurchase and word of mouth, which enhances the buyer's sense of identity.
6 Learning ability There are many ways to play e-commerce and there are many changes, so I think it is necessary to learn new work content quickly and start a new job. Then in my previous internship, I can get started quickly after teaching once. (Give another example)
⑦ Logical thinking ability
I think e-commerce is a GV-oriented job. Everything we do is for GMV. Therefore, the logical thinking lies in whether our proposed scheme can really solve the current problems. You can also talk about communication skills or something. Now many Internet companies are beginning to combine online and offline retail.
9. Can you accept overtime?
Reference answer
I understand that this position may also have business to deal with after work. In order to ensure the progress and quality of the work, I can accept the necessary overtime. If there is an emergency, I am also willing to actively cooperate. But I won't work overtime just to work overtime. For me, finishing my work efficiently is the best working condition. I will try my best to finish the work at hand during working hours, so as not to hold the team back. If I work overtime for a long time, I will wonder if it is caused by my inefficiency. If so, I will adjust my working status and improve my working methods as soon as possible. E-commerce Operation Guide is applicable to career change, job change and job hopping.
1, please introduce yourself briefly first.
Why did you quit your last job?
3. Why did you choose our company?
4. Can you accept overtime?
5. What is your future career plan?
6. What is your expected salary?
7. How soon can you come to work?
8. What are your weaknesses?
9. What are your strengths? 10. What do you do when you disagree with your superiors?
1 1. What would you do if your work mistakes caused economic losses to the company?
12. How will you work if I hire you?
13, what have you failed in the past?
14. Why did you choose this position?
Why should we hire you?
16, what kind of leader do you like?
17 what do you think of operation?
18. Why did you choose to do e-commerce operation?
19. How do you understand the operation of e-commerce?
20. How to make a main picture with high click-through rate?
2 1. What is the work content of e-commerce operation?
22. How do you view the importance of data analysis for e-commerce operations?
23. Talk about your understanding of e-commerce?
24. How to treat domestic e-commerce?
25. What qualities do you think a good operation should have?
26. What shopping software do you usually use? What do you think is the difference between the two?
27. What would you do if I gave you my account number? 28. The same product is sold well by others, but we can't sell well. What do you think?
How to solve it?
29. What capabilities do you think e-commerce operations should have? 30. Why do you think there is no shopping cart in Pinduoduo? 3 1. What do you think is the focus of e-commerce operation? 32. How do you screen explosives? 33. How will you promote new products?
34. What would you do to explode?
35. What do you think of overtime? 36. Many shops on the market now are sd. What do you think of sd?
What is understanding?
37. What are you most proud of?
Through the interview just now, I don't think you are suitable for e-commerce.
How's the camp
Do you have any questions for us?
40. What is the most important core of paid promotion?
4 1. What dimensions should I pay attention to when searching for elements?
42. What do you think the position of e-commerce operation needs?
43. Please tell us why content e-commerce has risen. And internal power.
What are the advantages and disadvantages of commerce compared with traditional e-commerce?
44. What do you think is the value of data analysis for e-commerce operation?
What?