2. There are many kinds of brochures, which can also be deformed according to the wishes of the producers, but try not to waste paper. If the format is special, the cutting paper needs to be specified separately, which not only increases the cost, but also prolongs the construction period. Therefore, these tasks need to be determined as soon as possible.
3. Design and make personalized brochures, not only in size, but also in technology, such as adding some post-processing technologies, such as laminating, bronzing and silver plating, local UV, embossing and so on.
Brochures and posters belong to visual design. Through image expression skills, they create real, touching and vivid product artistic images in advertising works to attract consumers and accept advertising themes, so as to achieve the purpose of accurately introducing goods and promoting sales. At the same time, the brochure can also be accompanied by samples of advertising products, such as textile fabrics, special paper, decorative materials, washing supplies and so on. , there is a more intuitive publicity effect.
The introduction is very detailed.
Suggestive poster advertisements mainly attract mobile consumers. Therefore, it pursues instantaneous visual infection, emphasizing its attention rate and strong visual impact. Brochures, on the other hand, are different from poster advertisements, which can ensure the long-term advertising appeal effect and give consumers a space to carefully taste advertisements. Therefore, the brochure should introduce and explain the performance characteristics and usage of the product in detail. At the same time, it can provide various types of product photos, working schematics, scientific experiment data and charts from different angles. , so as to facilitate users' reasonable selection, correct operation and maintenance.
Exquisite and unique printing
Brochures have media advantages similar to magazine advertisements, that is, exquisite printing and high intensive reading rate, which poster advertisements do not have. Therefore, brochures should make full use of the vivid and colorful images of products and services printed by modern advanced printing technology to attract consumers. At the same time, through vivid language and clear advertising copy, the brochure effectively conveys advertising information, convinces consumers and leaves a deep impression on products and services with the visual advantages of illustrations and pictures.
Sogou Encyclopedia: The commonly used sizes for making corporate brochure in corporate brochure are 16 and 2 10*285mm, which is what we usually call A4 size.
If you want to make a portable brochure, you can use a 32-yard brochure (2 10* 140mm), which is half the size of A4. If you save the printing cost, you can choose the positive size of 16 (260* 185mm), that is, B4 size. However, there is a disadvantage in making the size of 16. Generally, the book width is 2 10mm. If 185mm width is adopted, it is not convenient to arrange books. Often abandoned. If you want to make a personalized size, you can design it as a square of 210 * 210 mm.
1. Create the company's own cover, including company logo, company name, company ownership or company geographic coordinates.
2. Directory, company profile, company projects or products or main business, team introduction, corporate vision planning and contact information.
3. You should have a brief introduction to the company, and make a preliminary introduction to the company in more detail.
4. Your service is your product, main business or project, which mainly reflects advantages and strengths.
5. Company development plans and trends, future development plans and company values.
6. The last page is contact information, such as geographical location, e-mail address and telephone fax.
First, brochure design should stand at the height of brand building. Many companies feel that "brochures, as long as they are done well, are nothing more than a look, which has little impact on the marketing of enterprises." This is all wet! In this self-exposed society, you are definitely not the only one who makes brochures. Only an excellent brochure will make your enterprise stand out among many similar enterprises.
Second, the brochure is the Depth Charge that supports the image of the enterprise, and it needs to design the brand personality. A business owner once said, "brochures are always like that! Find a reference and copy it down! " Not every enterprise's culture is the same, just seeking simplicity and quickness, ignoring the specificity, professionalism and artistry of brochure design. Then, the brochure you made is at best an imitation after imitating other people's styles. It's not hard to imagine what it would be like to walk the catwalk in other people's clothes.
Third, the brochure design should have a far-sighted vision. Brochure is an important part of enterprise brand building, and the establishment of enterprise status is a long-term accumulation process. Brochure design must have a long-term vision, otherwise, today's creativity will easily be submerged by tomorrow's tide. Anyone who does brand design, the most important thing is to see what others can't see and think of what others can't think of. This is particularly important in the design of brochures.
References:
Sogou encyclopedia-brochure size:
The general finished product of 2 10*285 is 16k (shorter than A4 1cm), and it is common that 12 is slightly larger than 16.
Making skills of brochures:
1, beautiful appearance
The appearance should be generous and beautiful, and it is best to show a great atmosphere and make people feel good. Although the cost will be higher, the effect is very significant.
Step 2 show your strength
Brochures are originally used to promote enterprises, so you can kiss up to them properly, but of course you can't go too far. You can briefly introduce the products that enterprises want to realize or are studying and distributing. Of course, it is more important to show how powerful and promising the enterprise is.
3. The inner page is streamlined.
Don't have too many inside pages. If there are too many pages, people will get tired of reading them. Just keep them at 3-6 pages. If the enterprise has made publicity on some websites or some big media, then it is necessary to publish the enterprise on which big websites and media, so that if anyone is interested, they can go directly to the website or deeply remember the enterprise when they see TV media. This achieved the purpose of publicity.
4. Simple language
Try to keep the language concise and clear, and don't be like a great writer. After all, people who look at corporate brochure have different cultural levels.
5, the best color printing
Color printing is better than black and white, and it is also the embodiment of grade.
Extended data:
Brochure is a form of visual expression, which attracts people's attention in a short time and gets instant stimulation through its layout. There are also various brochures, generally divided into policy brochures, religious brochures, craft brochures, corporate brochure and so on. Due to the different contents and forms of publicity. Corporate brochure is the most widely used and common form today.
No matter what kind of brochure, there are some common features:
First of all, it is flexible and widely used. This has two meanings. The universality of the scope of use means that any social organization, whether it is a for-profit bank or a non-profit organization, can use it. The content is not only extensive, but also enterprises can choose according to their own needs, not limited by the gatekeepers of mass media.
Secondly, the content is systematic and targeted. The content in the brochure is the need of enterprise marketing strategy, which systematically introduces the products, functions, technical level, enterprise values and various contributions made by the enterprise to society.
Third, the price is low and the printing is exquisite. Brochure design is different from other typesetting designs, which requires delicate vision and high grade. In typesetting design, we should pay special attention to the overall layout, and the characters, pictures and subtitles of Unicom's inner pages should have their own characteristics. Often two pages of visual space * * * are a whole, without boundaries, consistent and echoing each other.
Finally, brochure printing and post-press processing methods are diversified. In recent years, with the progress of printing technology, brochures can be printed in many ways.
References:
Baidu Encyclopedia-Brochure 1, the commonly used size for making corporate brochure is16,210 * 285mm, which is what we usually call A4 size.
2. If you want to make a portable brochure, you can use a 32-yard brochure (2 10* 140mm), which is half the size of A4. If you save the printing cost, you can choose the positive size of 16 (260* 185mm), that is, B4 size. However, there is a disadvantage in making the size of 16. Generally, the book width is 2 10mm. If 185mm width is adopted, it is not convenient to arrange books. Often abandoned. If you want to make a personalized size, you can design it as a square of 210 * 210 mm.
3. Design and make personalized brochures, which can be reflected not only in size, but also in technology. For example, add some post-processing technologies, such as laminating, bronzing, local UV, embossing and so on.
Extended data:
Visual elements of company manual:
As an element of visual image, words should be readable at first. At the same time, different font changes and changes in size and area will bring different visual feelings. Text layout design is one of the important means to enhance visual effect and personalize layout. In brochure design, the selection and application of fonts should be easy to identify and read, and the text should not lose its most basic information transmission function because of blind pursuit of effects. Especially when changing the font shape and structure, using special effects or choosing calligraphy or handwriting, we should pay more attention to its recognition.
The choice of font should also pay attention to the purpose of appeal. Different fonts have different personality characteristics, and brochure design with different contents and styles also needs different font design positioning: serious and dignified, lively and relaxed, elegant and classical, or novel and modern. Starting from the theme content, choose a font that is consistent with the conveyed content in form or symbolic meaning.
In the whole brochure, don't change the fonts too much, and pay attention to the harmony between the selected fonts. The title or suggestive text can be changed appropriately, and the internal text style should be unified. The arrangement of characters should conform to people's reading habits, for example, the number of words per line should not be too many, and appropriate spacing and spacing should be selected. You can also use different font layout styles to create novel layout effects and bring different visual feelings to readers.
Graphics is a visual language, which uses images and colors to spread information, ideas and exchange ideas intuitively. It can transcend national boundaries, eliminate language barriers and enter various fields to communicate with people. It is a universal visual symbol of human beings.
In brochure design, the use of graphics can play the following roles:
Eye-catching effect effectively uses the visual effect of graphics to attract readers' attention. This instant strong "eye-catching effect" can only be achieved by graphics.
See the reading effect. Good graphic design can accurately convey the theme and make it easier for readers to understand and accept the information it conveys.
Inductive effect. Hunt the reader's curiosity, make the reader attracted by graphics, and then look to the text. There are many graphic expressions. Traditional painting and photography techniques can produce graphics and images with different appearances and styles. In particular, the application of computer-aided design has greatly expanded the creation and expression space of graphics. However, no matter what means are adopted, graphic design can be classified into two categories: figurative and abstract.
References:
Corporate brochure-Baidu Encyclopedia corporate brochure production skills;
1, generous and beautiful cover
The appearance should be generous and beautiful, preferably very rich, which can highlight or display the corporate image and make people feel good. Some processes can also be used. Although the cost will be higher, the effect can not be ignored.
2. Culture and strength
Brochures are originally used to promote enterprises, focusing on reflecting the brand culture and economic strength of enterprises. This requires illustrations to publicize the culture of the enterprise (the history and purpose of the enterprise, etc.). ), showing the strength of the enterprise (honor, construction scale, products, equipment, execution, etc.). ), describe the bright future of the enterprise (enterprise planning, etc.). ), attract readers' attention and enhance their attention to enterprises.
3. Don't have too many inner pages
Don't have too many inner pages, just keep them at 5-8 pages. And the text part should not be too much, it is best to use pictures to explain. Use concise language to achieve the publicity effect of enterprises.
Step 4 increase the amount of information
If the enterprise has made great publicity on some websites or media, it is necessary to publish your company on which major websites, so that if someone is interested, they can go directly to the website or watch TV media, and they will remember your company more deeply. In this way, the purpose of enterprise publicity has been achieved.
5. The language is simple and clear
Try to be simple and clear, don't be like a great writer. After all, people who read your company brochure have different cultural levels.
6, the best color printing
Color printing is better than black and white, and it is also the embodiment of grade.
7. Paper requirements
In corporate brochure, besides design and content arrangement, printing paper and printing technology should also be considered, which has a great influence on improving the taste and grade of promotional brochures.
The size can be determined according to the specific situation, and there is no fixed size requirement.
Extended data:
Design points:
First, brochure design should stand at the height of brand building. Many companies feel that "brochures, as long as they are done well, are nothing more than a look, which has little impact on the marketing of enterprises." This is all wet! Propaganda is always good and bad, and there is no intermediate evaluation. When the audience is defined as "average", you may have been passively out.
In this self-exposed society, you are definitely not the only one who makes brochures. Only an excellent brochure will make your enterprise stand out among many similar enterprises.
Second, the brochure is the Depth Charge that supports the image of the enterprise, and it needs to design the brand personality. Not every enterprise's culture is the same, just seeking simplicity and quickness, ignoring the specificity, professionalism and artistry of brochure design. Then, the brochure you made is at best an imitation after imitating other people's styles.
It's not hard to imagine what it would be like to walk the catwalk in other people's clothes. Effective brochures are the concentrated expression of enterprise characteristics, but focus on the direction of utilization. Or attach importance to product introduction, or emphasize corporate culture, or reflect market value, or based on investment analysis. In short, its creative purpose must be based on a unified purpose. No matter how comprehensive the sample is, it must also have core values.
Third, the brochure design should have a far-sighted vision. Brochure is an important part of enterprise brand building, and the establishment of enterprise status is a long-term accumulation process, so brochure design must have a long-term vision.
Anyone who does brand design, the most important thing is to see what others can't see and think of what others can't think of. This is particularly important in the design of brochures. Brochures, like the mobile facade of enterprises, are generally designed for life, and the possibility of random changes is very small, unless the brand itself lacks confidence or encounters brand transformation.