The chemical industry analyst of Champ Consulting pointed out that the shampoo market has developed rapidly in recent years, and the competition among brands is fierce. The domestic shampoo industry in China is facing great market pressure. First of all, Unilever and Procter & Gamble have always occupied most of the market share. Secondly, the vicious competition of local enterprises. In order to expand market share, domestic shampoo enterprises need to adjust their competitive strategies and break through the development status quo.
The development of shampoo industry in China began in 1970s. Due to the poor economic environment, the market development is not competitive. Later, with the entry of multinational companies, foreign companies occupied more than half of the market share of shampoo, and even the market share of domestic brands in the low-end market was decreasing. Driven by multinational companies, the shampoo industry in China is also developing in the direction of diversified functions and high quality products.
Wang Ba shampoo is a successful example of shampoo made in China. Wang Ba shampoo is positioned as traditional Chinese medicine shampoo, which greatly enhances the characteristics of competition with foreign brands. The proposal of traditional Chinese medicine shampoo has established the development barrier of the shampoo industry, and made the shampoo industry in China gain huge business opportunities in the market.
According to "20 10 China shampoo market analysis and investment value report" issued by Champ Consulting, the market share of high-end shampoo in China is still blank. We should learn from multinational companies, constantly improve the quality and packaging of domestic shampoos, strengthen the advertising of industry promotion, and let consumers know the brand connotation. The development of domestic shampoo brands should focus on their own superior resources, and only in this way can they compete with large international companies.