What does advertising design mainly include?

Advertising design: advertising design overview, advertising classification, advertising creativity and conception, advertising image, graphic design and expression, advertising layout composition, advertising text arrangement, advertising color psychology and application, advertising copy composition, excellent works appreciation advertising design classification newspaper. This is the familiar propaganda media. And the advertisement with novel design is bound to attract readers' attention. Newspaper advertisements have their own characteristics. 1. Pan-newspapers have many kinds, wide distribution and many readers. Therefore, newspapers can publish advertisements for means of production and means of subsistence; You can publish advertisements for medicine and nourishing, as well as advertisements for writing art, both in black and white. You can also set up red and color printing. The content form is very rich. 2. Fast newspapers are printed and sold very quickly. The first day's design draft can be published in the newspaper the next day, and it can be delivered to readers whether it is cold winter or hot summer or windy and rainy, so it can be applied to new product advertisements and express advertisements with strong timeliness. Such as exhibitions, exhibitions, labor services, celebrations, shipments, notices, etc. Continuity is precisely because newspapers are published every day. It is continuous, and advertisements can take advantage of this and play the role of repetition and gradual progress. Attract readers to deepen their impressions. A. repeat publication at different times. Deepen the impression in the reader's mind and guide the purchase. B. Publicize the superiority of commodities in the same format, but each time the emphasis is different, which makes readers deeply relevant. For example, the advertisement of the sun god aims at the health of the whole family, the health of children and the health of patients with stomach diseases, and designs "Sun God, which is easy to absorb and naturally healthier!" Title and fixed composition, while in subtitle and advertising photography, different content is designed according to different objects. C. Advertisements with the same content meet readers with a constantly improving image, which can not only arouse their curiosity, but also deepen their impression. In the advertisement of "Ningxinbao", Hangzhou Chinese Medicine Factory introduced the word "Xin" on the first day, and added the drug name and factory name on the second day. On the third day, the whole image was fully revealed. 4. Economy attracts readers because the news reports, academic research, cultural life and market information of the newspaper itself are attractive. Therefore, newspaper advertisements should form individuality in the ocean of words, so that readers can get information and aesthetic feeling from it. The expression can be graphics and text according to the situation. The use of black and white juice will undoubtedly be relatively convenient and economical. According to the characteristics of newspaper advertisements, give full play to the expressive force of advertising art, achieve strong pertinence and outstanding image, which is conducive to careful appreciation and reading. 5. The target newspaper has the characteristics of universality and rapidity. Therefore, advertising should use time, different types of newspapers and different newspaper contents to convey information according to specific circumstances. For example, commodity advertisements should generally be placed before the peak period of production and sales, instead of promoting sandals and skirts in winter and fur clothes and duvets in summer. What will happen now should be announced. For highly professional information, we should also choose professional-related newspapers to reduce unnecessary waste. When choosing a newspaper, we should combine the specific layout of the newspaper and the content of the newspaper skillfully. For example, advertisements for international flights use international columns. 6. Highlight the "eyeball report" on the front page of the newspaper; It will attract readers' attention if it is published on the side of the column that readers care about. In addition, based on the principle of positioning design, it emphasizes the trademark and logo of the main image, the area contrast and brightness contrast between the title and the figure, and uses the headline, or sets off the color blocks and lines, or even adopts the red method. The vivid image of the main character, the eyes of the model communicating with the reader, the large blank of the picture and the distinction of lines will all be compared with other articles and advertisements in the layout to win their own image. The expression of newspaper advertisements also pays attention to artistry, which has been summarized in the previous elaboration of the conception and expression of advertising art. However, due to the small area of newspaper advertisements, we should pay more attention to the simplicity of words in the design. Every advertisement should promote a center, which will have a strong visual impact. And the paper quality is also poor. In order to ensure the printing quality, coarse dot method should be adopted. Get a black and white effect. For photographic photos with rich and delicate layers, you can copy them many times through the copier to reduce the gray layers in the middle. For color printing, in order to achieve better effect of color on gray paper, it is necessary to improve the purity of color and increase brightness to achieve bright and dazzling effect. For advertisements published continuously, we should pay attention to coherence and give full play to the characteristics of newspaper advertisements.