Many newcomers, after doing idle fish for a while, will give feedback: I used to have a good flow of idle fish. Why did the idle fish suddenly decrease?
The reason is that it is likely to be implicitly downgraded.
No mistake, idle fish has this technical term, but idle fish will not send you a message.
1. How do I know if I have been demoted?
The method is simple: copy all the titles into the search box for query, and theoretically the result is unique, that is yourself; Or you in the first place.
If others get a lot of grades, not you, or rank low, you will basically be demoted.
For example:
Have you learned this method?
Don't panic, it's not over yet.
Now that I have been demoted, what are the remedies?
Second, the core data of idle fish flow
As we all know, there are three core data of idle fish flow:
1, exposure.
High exposure data shows that the platform has pushed traffic to you. At least there's nothing wrong with your title. The platform thinks you are qualified, so it will expose you.
If this data is low, choose optimization, or get off the shelf.
It is worth reminding that this exposure varies from industry to industry. For example, if you sell jewelry, the exposure of the whole industry is not high, but there will be many transactions, so the exposure will be analyzed according to your industry.
2. Number of views.
This reflects how many people look at you, and this is the conversion rate of traffic. The more views you get, the more popular your product will be. Generally speaking, a good number of views means that your main picture and price are better, because only in this way will someone click in to see it.
I want it.
"I want" stands for conversion rate. If the exposure is good and the number of views is good, someone will click "I want it". And the high data of "I want" is also a proof for customers: your product is reliable.
These three data are a funnel model. These three are essential if you want to monitor your data.
Third, how to remedy the traffic?
Divided into two parts:
Internally, generally from the following aspects:
1, optimize the title.
I simply emphasize two points: first, the title should reflect the interests. For example, "guaranteed postage", such as "seeking quantity at a loss", such as "buy one get one free" and so on, people can feel the value at a glance. The second is keywords. You should write clearly your category words, brand words or the most prominent selling points, such as Apple charging cable and student party. (Note: Don't use words that prohibit idle fish. )
2. Optimize the picture.
One question you must know is the relationship between the main picture and your title. Simply put, the picture is to attract your attention and then let you see the title. The title is for you to click, and then the copy is for you to buy. That's all. Therefore, the picture is to catch the customer's attention.
Methods: Beautify the pictures selected in peach treasure with Meitu Xiu Xiu, WeChat commercial watermark camera and other retouching apps, and then send them to idle fish.
3. optimize the copy.
An excellent copy can effectively improve the conversion rate.
If you improve your copy?
Give you a copywriting framework, which is FABE: What are the characteristics of your product? What are its advantages? What can it bring to customers? How do you prove what you said?
For example, this ultra-thin notebook computer is made of carbon fiber (F), so it is durable and light (A). Then, it will be especially convenient for you to use it when you are on a business trip or meeting (b). At present, it has been used by the elites of a Fortune 500 enterprise (E).
The above is optimized from the internal point of view.
Then, we use the external angle to optimize:
1, find someone to like you, collect and evaluate, I want.
You can join the mutual praise group. This method is endless, so I won't say more. It is emphasized here that don't brush wildly, and the idle fish system is not vegetarian. Stay with the truth and don't cross the red line. This method has been shared in detail in previous articles, so I won't elaborate here.
2. Deliberately depress the price.
To attract consultation. For example, the Apple data cable is marked with 2.9 packets. The copy says that 2.9 is a 0.2-meter model for charging treasure, normal 1 rice noodle 9.9 yuan, Pinsheng 1 rice noodle 19.9 yuan, and the original Foxconn line is 29.9 yuan. This will attract people who want to take advantage, and secondly, tell customers that price = value.
3. Gift conversion.
Find something virtual or extremely low-cost to attract customers to consult you. For example, what to send as long as you consult, or what to send if you buy favorable comments. I also said this in other articles, such as auto parts giving away 10000 songs, such as headphones, giving away the vip copyright of movies and television.
Fourth, the conversion process.
When the traffic comes and catches up, you earn. If you can't catch it, it's better to have no traffic. Therefore, it is necessary to improve the conversion rate of traffic. In order to improve the traffic conversion rate, the core is to build trust. So, you should do the following three things:
1, like to come up, with pictures like the best.
So I always suggest that you make data for the new number first, that is, use low-priced goods, sell your number first, and then you take the initiative to praise the buyer and ask for praise. In this way, most of your praise will come up. In this way, others will have a greater chance of buying you after reading the evaluation.
2. After-sales guarantee.
If you sell idle fish, you'd better have transportation insurance for the source you are looking for. If you find more sources of spelling on D, you should pack the freight. Then the copywriter or customer service tells the customer that you can't use the return package freight when you buy it, and there is no risk. In this way, customers will have a greater chance to buy your products.
3. Others, such as timely online reply and enthusiastic speech, are not emphasized. As a seller, this is the most basic.
If you do the above four points, the chances of customers buying you will be great. Your idle fish operation will not go astray.
the end
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The post-90 s generation who helped 600,000 fans start businesses at home is not satisfied with the status quo, and it is the unchanging initial intention to achieve others. We not only share dry goods, but also grow together.