Among them, Foshan shower room has already produced certain influence in the industry in the early 1990s, and with the gradual understanding and acceptance of shower room by China families, the market demand is also increasing. All along, Foshan, Zhongshan and Xiaoshan have been advancing together in the mode of competing with each other, getting along with each other and stimulating each other. On August 23rd, after more than one year of site selection negotiation and preparation, the shower room meeting of Foshan Sanitary Ware Industry Association established the shower room production base, and the idea of intensive production finally came true. On the same day, more than a dozen Foshan shower room enterprises signed relevant cooperation agreements with Datang Industrial Park in Sanshui District, Foshan. This also means that Foshan has taken another substantial step in the pattern of "three big mountains stand in balance".
"Three Sources" of Shower Rooms in Foshan
Past life: rising in the trend of the times
Shower room originated in Europe and is an exotic product. It was introduced to China in 1990s, matured in the early 20th century, and is now widely accepted. It is understood that Jiafeng Sanitary Ware is the earliest professional manufacturer of shower rooms in China. The explosive growth of the whole industry was after 2005. According to incomplete statistics, excluding a large number of small workshops, there are currently more than 2,000 shower room enterprises of a certain scale in China. In terms of material, the original shower room frame is aluminum alloy and film. So far, the film has basically withdrawn from the market, and most of the shower room products sold in the market use all-tempered glass. In addition to all tempered glass, self-cleaning glass and tempered laminated glass are also used, and the materials tend to be scientific and high-grade.
Objectively speaking, the threshold of shower room industry is relatively low, and the requirements for manpower, material resources and mechanization are also relatively low. A family workshop can be built by two or three people, with a processing area of tens of square meters, which leads many enterprises to enter the shower room industry. For Foshan, these small workshops do not pay attention to quality when choosing raw materials, use cheap and unqualified raw materials, and conduct vicious low-price competition in sales through low-price production, which greatly lowers the overall grade of Foshan shower room.
Looking back at the history of shower rooms in Foshan, the earliest shower room was Ideal Bathroom (also known as Maple Leaf and Seville, but there is no clear historical record, so it is impossible to verify it now)-Ideal Bathroom is also the world's largest shower room manufacturer and the most taxpayer in Foshan. Nowadays, Foshan's well-known shower room enterprises not only have ideals, but also Camus, Beit, Deng Yu, Longs, Gona, Greenston and so on. Although the origin of shower rooms in Foshan started earlier than that in Zhongshan, a place where "three mountains stand tall", at first many enterprises did not pay attention to quality and brand, and positioned themselves at the low end, so it was difficult to follow up on quality. With the increasing competitive pressure and rising costs, a large number of enterprises have closed down or changed careers. In fact, the number of existing shower room enterprises is less than half of the original.
Foshan is known as the "Ceramic Capital". In recent years, many shower room enterprises have sprung up like mushrooms after rain and gradually formed a larger production area. Foshan, driven by ceramics, let the shower room occupy a part of the market. The reason lies in the support of ceramics, large passenger flow and great advantages in sales. In recent years, with a large number of bathroom enterprises in Foshan starting to do integral bathroom, shower room projects have been incorporated into their respective industries, and the competition in the shower room industry has intensified. The direct result is that the enterprises with strong competitiveness have eliminated the enterprises with weak competitiveness.
This life: using advantages to expand influence
According to incomplete statistics, there are more than 1000 enterprises in Foshan shower room production area, and more than 300 enterprises are officially registered and listed. The production capacity accounts for half of the total number of shower rooms in China. After nearly 20 years' development, the shower room industry in Foshan has formed its own system, with its own development characteristics and models. From 2004 to 2008, an average of 50 or 60 shower room enterprises have sprung up every year. In this golden period of development, many enterprises originally engaged in other bathroom industries have switched to shower rooms.
For the shower room industry in Foshan, the development of shower rooms in Foshan production area has also gathered the right time, location and people. Compared with the shower room industry in Zhongshan, Xiaoshan and other producing areas, Foshan shower room has its unique advantages. Foshan's advantages are first manifested in its geographical advantages, which makes it have obvious advantages over Zhongshan in logistics, supporting facilities and talents. With the rapid development in recent years, Foshan shower room is gradually catching up with Zhongshan shower room. In recent years, the output of shower rooms in Foshan accounts for half of the country. Compared with Zhongshan production area, the domestic market is the main sales channel, and there are many sales channels in Foshan, which is another advantage of Foshan.
Because Foshan is located at the intersection of East Asia and Southeast Asia, where the Asia-Pacific economy is active, it is geographically connected with Guangzhou and has the same history and culture. It is also located in the middle of the Pearl River Delta Economic Zone, one of the most economically powerful and dynamic areas in China, and has jointly built the "Guangfo Metropolitan Area" economic belt with Guangzhou. This unique geographical advantage enables Foshan to fully accept the radiation and drive of Guangzhou and share resources such as infrastructure, transportation network, financial capital, talent education, scientific and technological information and market services with Guangzhou.
Moreover, Foshan is adjacent to Hong Kong and Macao, and it is about two hours' drive from Hong Kong and Macao. Foshan can make full use of the market advantages of Hong Kong and Macao and its status as an international metropolis to participate in the world economy extensively. The geographical advantage of this economic radiation is incomparable to Zhongshan and Xiaoshan. It is understood that Foshan has convenient land and water transportation and has formed a modern transportation network with complete roads, railways, aviation and river transportation and strong radiation.
Because of Foshan's developed transportation network and superior geographical location, Foshan's logistics industry is very developed, forming logistics parks such as Zero2IPO Logistics Park, Guanghe Logistics Park and Nanhai Sanshan (International) Logistics Park, which has gathered geographical conditions for the logistics distribution system of shower room products. Because of the perfect logistics distribution system, shower room products can reach all levels of counties and cities across the country, and the strong logistics system makes other shower room production areas far behind.
In recent years, Foshan shower room enterprises have analyzed and discussed the new products, new ideas and new display methods of the shower room industry by participating in the Shanghai kitchen and bathroom exhibition and holding the experience exchange seminar of the Shanghai kitchen and bathroom exhibition. According to the comparison of the exhibition style, new product promotion and image display of shower room exhibitors in Foshan and other regions, this paper summarizes and analyzes the main advantages and differences between Foshan shower room and other production areas, discusses the development direction of Foshan shower room, and promotes the development and progress of shower room industry.
Future: Go further in self-positioning.
Regarding the future development of Foshan shower room, Mr. Zheng of Foshan Sanitary Ware Co., Ltd. said: Shower room needs Bai Foshan Sanitary Ware Co., Ltd.' s marketing director once said that Foshan shower room has always tended to be "low-key, not like publicity". In this era of brand competition, Foshan shower room industry needs to strengthen its brand packaging and publicity if it wants to develop in the long run. In particular, enterprises should attend more exhibitions and strengthen brand promotion; Zhu Yunfeng, chairman of Foshan Gaona Sanitary Ware, believes that Foshan shower room enterprises must clearly define their position, stick to their own branding road, and do a good job in product research and development and marketing before they can go on. Secondly, many enterprises in Foshan lack R&D, and Foshan needs to hold a group to keep warm. There are not necessarily many products, but they should be refined to enhance the image of the whole Foshan producing area.
At present, many real estates in China are developing towards refined decoration, and their market share is relatively large. Foshan shower room can be oriented according to this trend. There is a skeleton in the cupboard. In retail, we should pay attention to the patterns and styles of products, and European, modern and American products should be complete. In engineering, we should pursue simplicity and high cost performance. Different manufacturers take different routes and develop according to the actual situation of manufacturers. The future buyers are the post-80s and post-90s, and they have a certain demand for smart products, so the shower room should be mainly intelligent.
As can be seen from the current market situation, the survival pressure of shower room enterprises is increasing, and many enterprises even quit the shower room industry. Looking at the development of the whole shower room industry in Foshan, Foshan has a good cluster effect, which is suitable for the development of large and small shower room enterprises and for a large number of small and medium-sized enterprises to find their own positioning. This also indicates that Foshan shower room has immeasurable stamina in the future development.
As a strong manufacturing city, Foshan not only has innate advantages in ceramic sanitary ware, but also has a long history in aluminum profile processing and manufacturing, which provides a good opportunity for the development of shower room industry in Foshan. It's just that many shower room enterprises in Foshan just stay in the survival stage. In order to get benefits quickly, several people set up factories instead of running the shower room as a business. The owner of this shower room enterprise is not strong in brand awareness, because he hopes to get quick success and instant benefit, thus ignoring the overall development of the industry, resulting in a low starting point of shower room products and a decline in word of mouth. Therefore, in the future development of Foshan shower room, it is important to recognize yourself. If we can do this and improve it step by step, we will go further and further.