Second, the supply situation of management consulting industry
The provider of management consulting is a provider who analyzes and processes according to limited resources to form a perfect proposal or consulting report that conforms to the characteristics of customers. The personnel structure of domestic consulting companies is too single, and some companies even have full-time MBA, and there is a lack of professionals in engineering, technology and information. Foreign consulting industry attaches importance to both professionals and generalists; There are both scientific and technical personnel and economic management personnel, which complement each other and cooperate with each other to form a diversified talent structure. In addition, a large number of experts in various fields have been hired to solve the special problems encountered in the consultation. At present, the main problems of consultants in China are narrow knowledge, serious knowledge aging, lack of modern consulting consciousness, lack of strategic concept, competitive concept, systematic concept and strong sense of responsibility. Another kind of suppliers include consulting companies such as university professors, which directly provide consulting solutions or solutions and are conclusion suppliers.
Third, the status of management consulting needs
Consumers of management consulting can be divided into final consumers and intermediate consumers. The former mainly includes: traditional processing enterprises, service industries and government agencies. The purpose of seeking consultation is to solve problems, and consulting companies are generally required to provide specific solutions and analysis reports; The latter mainly includes: consulting companies in the same industry, whose main purpose of seeking consulting is to help them better serve the final consumers and make up for their shortcomings in some professional consulting businesses, or these consulting companies have mastered the business with core competitive advantages and outsourced other non-critical businesses to other consulting companies, or these consulting companies are just pure intermediaries. Consulting companies in the same industry also become the final consumers when they need consulting services from other consulting companies on their own management and other issues. Therefore, we can generalize that the consumers of management consulting are enterprises, institutions, government agencies and even individuals.
They need management consulting because they lack the latest information and channels to collect information; Lack of professional management power, such as management technology and management talents, through the power of management consulting companies to improve the management quality of this enterprise. In order to seek an objective and fair consulting plan to prove whether or not their strategic plan is feasible, some entrusted enterprises employ third-party consulting companies to provide objective and fair solutions from the third-party perspective.
Generally speaking, consulting companies in the same industry have the strongest bargaining power, because they are very familiar with the market in the industry, followed by traditional processing enterprises and service industries, and the weakest may be government agencies.
Four, have the potential to enter the management consulting industry.
The entry threshold of management consulting industry is relatively low, so the range of potential entrants is very wide: university professors, market research companies, industry researchers, foreign counterparts and so on.
University professor: The concept of management consulting has been introduced into universities for a long time. When there are few management consulting companies, professors in colleges and universities often provide management consulting for enterprises directly or as consultants. These experts and professors have both theoretical knowledge and practical experience, and are likely to enter the management consulting industry.
Market research companies: Market research companies usually provide specialized services on market potential, segmentation and marketing strategy. This branch has practical experience and a certain customer base. In fact, they have set foot in the management consulting industry.
Industry researcher: Like professors in colleges and universities, industry researchers may leave existing companies and set up new consulting companies, thus entering the management consulting industry as competitors.
Foreign counterparts: In addition to foreign consulting companies that have set up branches in China, many foreign counterparts are also spying on the China market, waiting for the right time to enter. With their experience and strength, they are the most threatening potential entrants.
Verb (abbreviation of verb) is the substitution of management consulting industry.
Management consulting industry is a purely knowledge-based capital industry. With the rapid development of information technology, there will be more and more channels to obtain knowledge and information, especially the development of electronic networks, which makes people obtain information more and more quickly and widely. Many enterprises and institutions have taken this into consideration and established their own information research departments or databases.
Although the management consulting industry contains all kinds of knowledge and talents, more knowledge and information, especially professional knowledge and information, are distributed in many scientific research institutes, schools, government agencies and other organizations. Therefore, management consulting companies will face many substitutes in knowledge and information, including research materials of government agencies, research materials of universities, teachers or experts of universities, professional books and periodicals, enterprises' own advisory groups, various industry associations and so on.
Six, competitors in the industry
In the early 1990s, the management consulting industry was in its infancy, and the most typical ones were "idea companies" and "planning companies". In the mid-1990s, with the perfection of China's market economy and fierce market competition, a large number of foreign management consulting companies entered the China market, and the management consulting industry in China just started. 1992: China's consulting industry has entered a stage of vigorous development, and market-oriented consulting companies of various economic sectors have sprung up like mushrooms after rain. By the end of 1999, there were more than130,000 consulting institutions. In 2004, the scale of China management consulting market reached 654.38+0.03 billion yuan.
During this period, foreign consulting institutions began to carry out consulting market in China on a large scale. According to the statistics of relevant departments in Shanghai, there are more than 530 wholly foreign-owned and joint venture consulting companies in Shanghai, accounting for 15% of the consulting institutions in Shanghai. Among them, many internationally renowned multinational companies have rushed to the beach.
Facing the challenge and competition from foreign consulting organizations, the consulting industry in China is still in the growth stage, showing its inadaptability to the new situation, exposing its own problems and appearing the phenomenon of ebb and flow.
Seven, China management consulting industry status analysis:
1, advantages:
(1) Understand China's national conditions and learn about enterprises according to local conditions.
(2) Cost advantage
2. Disadvantages:
(1) lacks the guidance of localization research and the theoretical system of localization system, and cannot accurately locate the core business.
(2) the management mechanism is not perfect
(3) Lack of mature and standardized operation mode and management system.
(4) Immature employees (lack of management practice, unreasonable personnel composition, unclear responsibilities and rights of consultants)
3. Challenges and threats:
(1) Local enterprises are not good at using "outside brain" and external management resources.
(2) Local enterprises pay attention to the immediate and ignore the long-term awareness, and have no long-term strategic planning for the development of enterprises.
(3) Lack of policy guidance and industry standard management.
(4) Unreasonable industrial organization and few supporting enterprises.
(5) The competition in the domestic consulting market will be more intense.
Eight, China management consulting industry strategy:
1. Establish a professional management organization
2. Strengthen the training of consultants.
3. Focus on core business
4. Optimize and integrate the consulting industry
5. According to the current situation of local enterprises, carry out innovative ideas and innovative models.
We believe that if the above five points are achieved, the management consulting industry in China will develop by leaps and bounds in the near future.