Tisch
Practical purpose: to improve personal quality, combine classroom knowledge with practical work, achieve the purpose of combining theory with practice, and make preparations and necessary warm-up and adaptation for the upcoming society.
The understanding of B2B is as follows: B2B is a commercial activity between enterprises through the Internet or private network. Enterprises here often include manufacturing, circulation and service enterprises. Therefore, the formation of B2B e-commerce can be divided into specific enterprise e-commerce and non-specific enterprise e-commerce. E-commerce of a specific enterprise refers to an enterprise that has been trading in the past, or will continue trading after some transactions. For the same economic benefit, we use information network to design and develop market and inventory management. The commercial activities carried out by traditional enterprises through modern computer network means in the marketing chain belong to this category. E-commerce between non-specific enterprises refers to finding partners for each transaction in an open network and conducting all transactions with partners. Its characteristic is that both parties to the transaction do not take permanent and continuous transactions as the premise.
B2B is a huge network war station platform, which provides efficient and profitable services for many enterprises. E-commerce has many advantages, such as making the information exchange between buyers and sellers cheap and fast, reducing the transaction cost between enterprises, reducing the inventory of enterprises, shortening the production cycle of enterprises, operating 24 hours a day and increasing business opportunities.
Practical process
(1) Organize the supply of goods; Including physical, digital, virtual products and intangible services.
(2) order processing; Enterprises should respond to orders in a timely, accurate and professional manner, and avoid the risk of improper handling of return orders.
(3) online payment;
(4) Logistics distribution; That is, the enterprise can ensure that the goods arrive at each other in time and accurately.
(5) after-sales service; After-sales service of B2B enterprises is highly demanding and professional, which is a link of the whole service. These processes are very important for any link between enterprises.
internship summary
There are many connections and differences among B2B, C2C and B2C, and the general comparison is as follows:
2. The process is similar. All three have processes such as organizing the supply of goods, releasing information, order processing, online payment, logistics distribution and after-sales service;
3. In terms of trust, B2B has a lot of requirements for enterprises, compared with the other two, trust.
From the operational point of view, B2B is the most difficult of the three, with many steps. The deal is complicated. In the process of learning C2C, I also learned that C2C trading platform is a good trading method for customers, because in C2C, in order to protect the rights and interests of buyers, maintain the reputation of trading platform, release product information and store information.
First of all, we should browse the store certificates, such as the seller's personal ID card in Tao Bao, the merchant's ID card and the corresponding Alipay authentication, so as to ensure the safety of the merchant first;
Secondly, the buyer searches the store information by browsing the store list or searching the store name keywords. It is convenient and quick, so that both buyers and sellers can get their own benefits.
Thirdly, in C2C, you can choose the way of ordinary bidding, or you can choose the way of fixed price purchase, and choose according to your own situation. Whether in B2B, B2C or C2C, the transaction mode is online banking, which gives both parties a certain guarantee. In this way, the payment and money can reach each other accurately and timely.
12, 13 that day, we learned online marketing again. Network marketing is a process of a series of activities based on the Internet, combined with new methods and concepts. Including brand promotion, website promotion, information release, sales promotion, channel expansion, customer management, market research and so on. Its appearance makes all the functions closely connected and mutually promoted, making the function of each function much lower than that of online marketing. Giving full play to the powerful functions of the system has brought great benefits to the overall marketing of enterprises. We also learned to make curling stamps with photoshop, and image processing is also widely used, which is often used by advertising companies and photo studios. It is necessary to learn it well.
The field of website promotion has many applications. There are various functions on the website. A website with its own characteristics is our goal. Excellent websites also need excellent talents to decorate and promote. Just like life, the process of hard work is the process of pursuing, upgrading and decorating life, and only struggle can succeed.
Finally, tell me about my situation in the company and my daily work in the company:
1. Manage the company's backstage website, publish and update company news, product content, pictures, etc. Every day, and improve the click rate of the company's website.
2. Find potential customers online and contact buyers. Provide market information for sales staff.
3. Pay a return visit to old customers, ask about product usage and implement customer feedback.
4. Prepare the purchase and sale contract after receiving the customer list, and issue the production notice to the production workshop.
5. Assist the manager to supervise and track the sales behavior, improve the deficiency of the sales plan, and put forward the rectification plan and countermeasures.
Practice feeling
I'm not very tired at work, and I've learned a lot. Suddenly, it makes sense to hear people say that I just learned to think in college. In fact, it is only a matter of time before what you learn at school is useful. Later, the more you need theoretical level, the more you need it. Only to that extent, we have returned everything we learned at school to our teachers and have to pick it up again! So everyone should consolidate their professional knowledge while working! Every experience people encounter is precious, just like it is far away from our campus life, but many people don't have a good grasp. A few years later, when the classmates got together, we found that we were originally at the same starting line, and we had already opened the distance on the road of life.
This internship made me feel a lot, and care and patience are important lessons. A person's life is also a process of constant pursuit. When they fall, they should get up at the first time, try again and run again. Just like a kite, they are always trying to run and fly, even if the thread is broken, they will let go!
extreme
I. Internship Time and Unit
Internship time:
Internship unit: xx co., ltd.
Brief introduction of internship unit:
Established in 1998, xx Co., Ltd. is a comprehensive cultural media organization focusing on brand management consulting and corporate culture consulting. Its services include brand image promotion, corporate culture consultation, media integration, public relations promotion activities, print and film advertising creation, product packaging design and production, exhibition and environmental art design and production, website construction, etc. The company is located in the CBD center of Jiangbei, Chongqing, with an office area of nearly 700 square meters.
Adhering to the concept of "making wisdom by heart", Red Lion has won many awards in national professional competitions, and Ache has created impressive achievements for customers again and again. The company has now formed a structure of more than 70 people, including brand management center, corporate culture consulting center and e-commerce center, and has a huge talent resource pool based on Bainaohui Witkey, which can provide powerful intellectual services for customers in various industries. At present, the service customers have spread all over 32 provinces, municipalities, autonomous regions, Hong Kong and Macao Special Administrative Regions.
Second, the purpose of the internship
This internship is a comprehensive practical exercise after studying e-commerce for more than three years. Its purpose is to deepen the understanding of the basic theory and knowledge of e-commerce, combine classroom knowledge with practical work, and achieve the purpose of combining theory with practice. I want to learn more about the society by experiencing social practice, increase my knowledge in practice, exercise my talents, cultivate my resilience, and more importantly, test whether what I have learned can be used by the society and find out my own shortcomings, so as to better learn from each other's strengths, improve my personal quality and prepare for the coming society.
Third, the internship content
For a college student, it is a basic quality to dare to accept challenges. Despite the cold wind and the ice and snow, I resolutely embarked on the road of social practice. On March 7, 20 17, I came to Chongqing Hongshi Media Co., Ltd. with fear and excitement. As soon as I entered the company, I liked the cleanliness of the company very much, which made me curious and looked forward to my future work. I walked into the human resources office with my luggage. Two teachers in the human resources office warmly received me, filled out the form, reported for duty, arranged accommodation and visited the company. The enthusiasm here makes me feel a little strange, and the anxiety when I first came has vanished.
From March 7 to April 15, the company trained several new interns for more than half a month. In the first week, we learned about the company's general situation, its cultural concept, business philosophy, management philosophy, talent concept, work style and so on. In the second week, we received professional training. After many exams, I successfully took up my post and worked as a network planner and promoter in the network department.
As soon as I finished my training, I immediately put myself into my work, that is, I participated in the company's network planning and promotion. Teacher Li said that there were some problems in the website that I needed to solve, so I searched and compared on major websites, and referred to the advantages of other websites to see my own shortcomings. And figure out a solution. I went to talk to Mr. Li all afternoon and finally finalized the solution. I also learned from Mr. Li's conversation that we should not rush for success in everything. It is very important to find the right time to act after understanding the ins and outs of the problem. It is important to seize the opportunity. You can't delay in advance, and you must do things just right.
Then, I was assigned to be the text part of the company brand brochure. I understand that the intention of leaders is mainly to show the company's business scope and competitive advantage, and strive to simplify and attract people. We started to work and spent two days making company brochures.
Then there is a big job at hand, which is the website revision plan. The website revision has been done for a long time, but it has not been completed yet. The finalization of the marketing plan still needs my cooperation, so I want to be familiar with the marketing plan of the website revision in the shortest time so as to put forward a more suitable marketing plan. I called several colleagues in the network promotion department to discuss and explain some of my website revision plans for their reference, but unfortunately, all my plans were basically rejected, because they said that some of my plans had been reflected in the previous old plans, while others were not considered, which made me feel very failed. After work, I have been thinking, where did I fail? Thinking about it, I still feel that I am too impetuous and too eager to achieve success. This is a common problem of our freshmen. If we always want to make achievements as soon as possible, we will be thoughtless. The next day, I looked at the plan carefully again. This time, I will understand the situation first, and then listen to everyone's opinions modestly during the meeting, instead of thinking for myself. Finally, I summarized the modification scheme that belongs to everyone. I am very happy that the scheme summarized this time has been affirmed by the boss.
Next, I started the maintenance of the company website. Website maintenance is my good skill. Although there are few courses on websites offered by e-commerce majors, I am interested in websites, so I read a lot of professional books on website design, and made a small website under the guidance of teachers in my junior and senior years, and learned some simple maintenance work of FTP software, so I have a certain foundation in website maintenance. However, there are still many problems in the maintenance of specific websites, because the company official website and its own websites are very different in nature and content. Fortunately, under the guidance of Director Li, with my strong interest in website maintenance and existing skills, I quickly overcame various problems.
Through these works, I have achieved what Director Li called "grasping the gap between theoretical knowledge and actual situation and actual work, and combining theoretical knowledge with actual situation and actual work better", basically adapting to and meeting the conditions and requirements of the workplace, and basically completing the transformation from students to professionals.
After completing these tasks, the next task is to participate in other publicity work about the company. All these tasks are progressing smoothly, and I have been able to successfully complete the task with ease.
After nearly a month's internship, I applied the professional knowledge and skills I learned in this major, such as introduction to e-commerce, to specific practical work, which increased my life experience, knowledge and experience, and gained rich practical work experience and other skills, abilities, qualities and experiences in the workplace, such as how to deal with interpersonal relationships in the workplace. I have exercised and improved my working ability, learning ability, work experience, professional knowledge and skills in all aspects, especially practical knowledge and skills in planning, and I am more interested in planning.
Fourth, the internship summary
Nearly two months of internship, let me really appreciate the fun of work. In less than two months, helping to answer the phone, copying materials, sorting out documents, and participating in the organization and implementation of various meetings are all feelings of the working atmosphere. In college, there is only a learning atmosphere, and every student is striving for higher grades. Moreover, this is the workplace, and everyone will work hard to get a sense of accomplishment and get more rewards. There is competition in both study and work. In the competition, we should constantly learn from others' advanced places, and also learn how others behave, so as to improve our ability. I remember the teacher once said that the university is a small society, but I always feel that there is always that innocence and sincerity on campus, and I have always maintained my identity as a student. Walk into the work unit and get in touch with all kinds of colleagues and bosses. The relationship is complicated, but I have to face everything I have never faced before. In this practice, I deeply feel that the company has learned many theories, covering almost everything; In practical work, you may encounter things that you can't learn from books, or you may not need the knowledge from books at all. But I also want to thank the teachers for their tireless teaching. I have a higher starting point than some people, and I have more knowledge in dealing with various work problems.
Looking back on this internship, I learned a lot, learned a lot of social experience from everyone I met, and improved my ability, which I could not learn in the company. A journey of a thousand miles begins with a single step. This is a bridge and transition to the society in the future, and it is an important experience in life. It is also very helpful for me to go to work in the future. At the same time, it also made me understand many basic principles of being a man, such as asking for advice with an open mind, observing organizational discipline and various rules and regulations of the unit, and being friendly with people. We should conscientiously implement it in real life and constantly cultivate good habits in real life. Most of the experience and knowledge I have learned in these two months come from the teaching of leaders and colleagues, which will be the wealth of my life.
This internship also made me deeply understand that it is very important to maintain good relations with colleagues at work. To do things, we must first learn to be a man, understand the truth of being a man, and how to get along with others is the most basic problem in modern society. For college students facing the society, there are still many things to learn. They are our teachers. As the saying goes, "A threesome requires a teacher." My internship really brought me from textbooks to reality, from abstract theory to colorful real life. It is a successful social practice.