What is a network editor?
Network editors are designers and builders of website content. They collect, classify, edit and review information through the network, plan and implement website topics, columns and channels, and then publish them to netizens all over the world through the network, and receive feedback from netizens through the network to generate interaction. Network editor refers to the person who uses relevant professional knowledge and modern information technology such as computer and network to construct the content of Internet website.
What should network editors do?
Collect materials and classify them;
Edit, process, review and monitor the content of the manuscript;
Write a manuscript;
Using information publishing system or related software to make web pages;
Organize online survey and forum management;
Planning and implementation of website topics, columns and channels.
What are the requirements of network editing?
Ability requirements: have certain written expression and communication skills, flexible fingers and arms, coordinated movements, strong sense of color, body and space, keen observation, planning and innovation.
Professional requirements: proficient in operating Windows, word, etc. Understand the basic knowledge of HTML language; Can use Photoshop, Dreamweaver and other software.
Understand website terminology:
(1) ①PV (number of views), that is, number of views or clicks; It is usually the main index to measure a network news channel or website or even a network news.
②uv(uniquevisitor) refers to the number of people who visit a site or click on different IP addresses of a news item.
③PR value, namely PageRank, is the level technology of web pages. Taken from LarryPage, the founder of Google, it is a part of Google ranking algorithm (ranking formula) to identify the ranking/importance of web pages. The level ranges from 1 to 10, and 10 is full mark. The higher the PR value, the more popular (important) the page is.
The above information is only a general summary, which gives us a basic understanding of the profession of network editing; Engaged in the post of network editor, I will talk about my ability and accomplishment from several aspects on how to do a good job in network editing.
First of all, let's start with the idea-should I be an online editor?
The premise of doing a good job is whether you like the job or not. Career always comes first. Only when you really devote yourself to the Internet industry and network editing can you concentrate on your work and do a good job. If you are a coincidence or eager to apply for a job and enter the network editing work, when you don't like it, it will be difficult to stick to it when you encounter difficulties and setbacks. There is no denying that online editing is a hard work, which requires practitioners to have firm career goals, good patience and strong adaptability; The achievements of the network industry are not achieved overnight, but can only be achieved through gradual accumulation and development; The rapid development of contemporary IT industry is a promising career for network editors, but it needs professionals to bear great pressure. If you want to be an excellent network editor, you must first confirm in your mind whether you want to be a network editor, whether you like this industry and whether it is suitable for your own development, and then decide whether to enter this industry.
Second, editing and proofreading ability-the level of detail and the ability to show it in detail
Editing is a serious and meticulous profession, and the quality of articles presented to readers reflects the level of the website, which requires editors to have strong proofreading and editing ability and sense of responsibility, and not to copy and paste blindly. As a good network editor, no matter whether the article is reproduced or original, we should keep the content page beautiful, clear and error-free; Don't make mistakes in the content, that is, don't make mistakes in typos or punctuation, don't distort pictures, don't make mistakes in proper nouns, and don't misplace titles and content. Layout, style, template, etc. Grasp the content well, and check whether the hyperlinks that should not be removed are correct. On the internet, content inevitably needs to be reprinted, which requires network editors to indicate the source and author when reprinting other people's articles. This is an original respect for other people's articles, and it also involves copyright issues. This should be the accomplishment of every network editor, and it is also his own protection and responsibility to add a disclaimer for reprinting articles. Remember to be careful in editing and proofreading ability, quality is the first.
Third, writing ability-originality is the most influential
Fourth, the software operation ability-must be multi-functional
Computer and network are integrated. If you use computer office software efficiently, the work of network editing will be improved, so good office software operation ability is the key point of skills.
Network editing is a profession that works on the Internet, and it is also a multimedia communication, which requires our network editors to have a certain foundation in the processing of images, pictures and videos, such as Photoshop, Flash, Dearmweaver and so on. Network editors know this, which is of great help to improve work efficiency. Moreover, in the maintenance and production of web pages, these are all necessary for a network editor. If you want to be a valuable network editor, you must master more software operation skills. How to strengthen these studies? People can only make progress if they keep learning. You can use your spare time to enroll in computer training classes, or you can use related tutorials on the website to learn and consult others.
Fifth, marketing ability-selling eggs is good.
The continuous development of network media has become a huge system. For websites, it is difficult to survive without knowing marketing. What is network marketing? In the final analysis, it is to sell yourself and promote yourself in the online world. Of course, this is not arbitrary. There is too much junk information in the online world, and the promotion is too strong. For example, you advertise directly on other people's messages, which makes people feel bored and directly affects the image of your website. As a network editor, in marketing promotion, on the one hand, we advertise on our own website and in other media, which requires us to do well. Marketing should know how to make headlines and be creative. Good titles and ideas can attract others to click and achieve the ultimate goal of the website, but remember that even the best titles and ideas should be consistent with the content. On the other hand, we can make use of network resources, such as starting a blog, posting some original things on some forums and making good use of search engines, which can attract others to pay attention to you and your website. Marketing ability is also the embodiment of sensitivity to news and hype ability. If you can hype a hot news and make people pay attention to your website, then you are a successful network editor. To improve marketing ability, we need strong innovation ability and discovery ability, be good at opening our minds and have good marketing ability, which is a magic weapon for network editing.
Sixth, planning and organization ability-there is a breakthrough to gain.
A good network editor does not do the same thing repeatedly every day, but needs to make a breakthrough, and only with a breakthrough can he develop healthily. Whether it is the production of special topics or the development of new ideas on the internet, excellent planning and organizational skills are needed. When you plan a thing, you must understand what the plan can bring and what its influence should be reflected in. If it is a long-term development, what is its growth source? Planning is not our own addiction. What we call for is to give visitors a value of existence. We plan everything from the perspective of tourists. Only in this way can we get what we want. Planning a topic and a column should be consistent with the tonality of your website. For example, the text and design of a section should be consistent with the website. You can't design Chinese mainland's financial website to be green! Planning ability should be grasped from the whole and macro, embodied and displayed in the details.
Seven, team spirit-work is always a group.
We don't sell fruit separately, you sell your harvest. The Internet industry is a whole, and every part of the website is related to the image and development of the whole website. As a good network editor, besides ability, team spirit is particularly important. We need to integrate into the team, work happily together, and establish a pleasant atmosphere, which will play an additional role in mental decompression for our work and ourselves; Obey the arrangement of the leader at work, don't mind that you have more and I have less, and understand the truth that more work pays more. Also, don't divide the work so carefully. This is mine and that is yours. I'm only in charge of this. We should understand that we all work for the website, and only when the website benefits can we benefit. At work, to build a harmonious cooperative team, I summed up the following fifteen words: among colleagues, respect comes first, cooperation, courtesy and thoughtful help. If you are an excellent network editor, you are by no means a lonely striver.
Eight, communication skills-don't just throw a document to others.
The job of network editors is not only to do their own thing well, but also to communicate with technicians. When you need a technician to do something, don't send him a file casually. As a technician, he won't revise or help you write the copy. How do we communicate with it? Send a copy with explanations and remarks, and if possible, add your ideas or suggestions; For the copy you write, you should have a blueprint for design or writing in your mind. If you don't understand yourself or what you have written, the work will not be well realized. A lot of work needs to learn from various ideas and communicate and discuss, which in itself is a responsible attitude towards work, the company and netizens. Knowing how to communicate with others actually helps you become a successful person. To strengthen the communication between workshops, it is necessary to make the communication of work detailed and clear.
Nine, observation and understanding ability-don't make low-level mistakes
In the online world, although it is free, it has its own rules and regulations. Why many network editors are punished for breaking laws and regulations is related to their ability to observe and understand things. Internet communication is free, but there are also some potential industry rules and national laws. We should know what not to say and what not to do, and don't make some low-level mistakes. Everyone should know what it is.
For news screening, we should also observe and analyze its value, which is infectious to visitors of our website. For example, we can't put a piece of cloth-related entertainment news on the financial website. What should we put in the important position of the website is related to our marketing ability.
Generally speaking, if you want to be a good network editor, you have to like it, and things without feelings will not develop well (thoughts); Know how to write, write well, otherwise you can't write through (write); I'm in charge of a column for you, and it would be very bad if the article is full of typos. In addition, if your article is not fluent, you can (edit) and you have good ideas, but you don't know how to express it in software, it's useless (software); Similarly, if you can't sell good things, you can only remain narcissistic (marketing); I don't know. What kind of life (plan) do you use? It is really boring and unbearable for you to do it alone. (Team) I don't know how to know what to do! (Communication) Did you make a mistake you shouldn't have made? Do you think it's possible? (observation).