No matter from which latitude, SAIC-GM-Wuling's action out of the circle is successful, which can at least reflect the attitude of consumers. However, as a car company, the ultimate goal of SAIC-GM-Wuling is to sell cars. It is the last word to keep up with the times or enhance the brand height. So, can we see Wuling Hong Guang MINI? The emergence of electric cars, Xia and Wuling Capgemini. At present, Wuling Hong Guang MINI EV has been listed, and Wuling Capgemini has confirmed that it will be listed in June+10, 5438.
The high-end of global silver standard "giving"
In fact, Wuling Capgemini is the first flagship model with a global silver standard, which is defined as the new benchmark of China's household MPV. I want to ask two questions: Why did you launch the global silver standard? Will the global silver standard replace the red standard? From its name, we can find that these two problems are easy to solve. As the name implies, the global silver standard is for the whole world. SAIC-GM-Wuling has opened up overseas markets, such as Southeast Asia and other regions, but it is difficult to gain a foothold without really high-end household models. Capgemini, equipped with a global silver standard, is a model for the public, the world and the pursuit of comfort.
Let's take a look at Wuling's red label model. Although it has a certain position in the China market, Wuling's red-label models prefer tool cars. Therefore, the two do not conflict and their positioning is quite different. We can find that SAIC-GM-Wuling launched the global silver standard to distinguish the real family car from the tool car. From the brand point of view, it has been promoted to another height. Capgemini, equipped with a brand-new silver standard, is a real home MPV model for consumers.
It seems to be a similar road. It's time for a change.
However, with the promotion of brand height, another question arises: Will SAIC-GM-Wuling repeat the road of brand rise of Xinbaojun? Judging from the current sales volume, the emergence of new Baojun seems to be not smooth. However, this time, SAIC-GM-Wuling launched a brand-new silver standard, which is different from it. It can even be said that this brand upgrade is necessary and well thought out, which is a brand-new thinking of SAIC-GM-Wuling.
As the first flagship model of global silver standard, how will Capgemini lead by example and embark on a unique brand road? As a matter of fact, Capgemini has taken the first step and removed the label of "tool car". Moreover, Capgemini has greatly "evolved" in product strength compared with previous products. There is great innovation in modeling design. Whether it's the lamp group, the air intake grille or the lines of the car body, Capgemini has appeared in front of consumers with a brand-new look, which is a surprise given to consumers by SAIC-GM-Wuling.
Moreover, because Capgemini is located in China, the new car has adopted a brand-new layout in terms of space layout, adopting a 2+2+2 seat layout, which is relatively rare in SAIC-GM-Wuling. Although SAIC-GM-Wuling has made great achievements in the MPV market, there are more seven-seat MPV models, and Capgemini's 2+2+2 seat layout is undoubtedly to improve ride comfort. Only from this point, we can see that Capgemini is a comfortable and family-friendly car.
Furthermore, Capgemini has made great efforts in NVH and seats. It is reported that Capgemini's seat is ergonomically designed, and its curve can perfectly fit the user. Its backrest and seat are made of materials with different densities, which improves the riding comfort to a certain extent.
Furthermore, Capgemini's second row of seats can move horizontally, which means that the seats in the second row can move closer to the middle, which is convenient for parent-child interaction. In addition, Capgemini has 3 1 mute material and 4mm double-layer mute glass, which makes it perform equally well in NVH.
Of course, Capgemini is also excellent in active and passive safety. It can be said that Capgemini has truly achieved internationalization, and has made innovations and improvements in space, comfort, materials and stable performance. From a familiar road of brand upgrading, we have embarked on a unique road of survival. If we return to the position of home, Capgemini is the real home MPV of SAIC-GM-Wuling.
Saic GM sgmw kaijie market
Judging from the current information, Capgemini is likely to be positioned in the market of 10- 15000 yuan. This will face the impact of competing products such as BYD Song MAX and Geely Jiaji. How Capgemini performs will have to wait until after it goes public. It is worth noting that Capgemini will be oriented to consumers who like to pursue comfort, practicality and high-end.
Capgemini, as the first MPV model equipped with global silver standard by SAIC-GM-Wuling, may have an increasing demand for MPV models from the market perspective. After all, with the opening of the second child policy, the demand of consumer groups for family cars is growing. In addition, Capgemini was originally a model specially built for home use, and with the years of experience accumulated by SAIC-GM-Wuling in the MPV market, Capgemini has an advantage at the starting line, and its listing performance deserves attention.
Write it at the end
SAIC-GM-Wuling launched the global silver standard, not only to show the inevitable confidence in brand upgrading, but also to think about how to upgrade the brand. As the first global silver standard vehicle, Capgemini will find that its positioning and audience are different from those of SAIC-GM-Wuling in the past, and its comfort is constantly strengthened and upgraded, which makes people look forward to its performance after its listing in June of 5438+00.
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.