Ochirly draws inspiration from movies, music, painting and other arts, and combines the trend to stimulate creativity, showing women's comfortable, confident, elegant and modern temperament. Ochirly's fashionable, professional, meticulous and friendly service makes it an indispensable beautiful partner in women's sexual life. Ou Shili (Hong Kong) Group is the operating organization of Italian Ou Shili OCHIRLY brand in the Asia-Pacific region, and is responsible for the brand operation of Ou Shili OCHIRLY in the Asia-Pacific region. 1999, Ou Shili Women's Wear took the lead in successfully entering the China market, and its joining business developed rapidly, establishing fast logistics distribution, perfect customer service and network monitoring and analysis system. By the end of 200 1, the marketing network had covered more than 80 franchisees in more than 40 primary and secondary major consumer cities in China, including provincial capitals, and the brand had a high reputation in China market. It is planned to reach 200 by 2005. In the 2 1 century, in order to meet the needs of China's accession to the WTO and the rapid development of world economic integration, the group has formulated a clear long-term development goal and a strategy to expand the China market around the corporate purpose of "devoting to the development of fashion, providing our customers with excellent and distinctive products and services, and making them leaders in this field" and following the business philosophy of "being determined to innovate, pursuing characteristics, being steady and pragmatic, and being honest and modest". In the future, we plan to continue to develop and operate a series of products under this brand, such as leather goods, accessories, men's wear, cosmetics and so on. , and moved its Asia-Pacific headquarters to Shanghai in 2005. As the only clothing representative in China, Ou Shili represented China in the Boao Forum for Asia in 2003. He also won the award of "Best Young Designer" in CHNNEL YOUNG Fashion Festival. As the chief designer of the 53rd Miss World Contest China Finals and the new Silk Road Model Contest; Ou Shili won the favor of three Chinese ladies, Li Bing, Wu Yingna, Guan Qi and Jenny Tseng, the champion of the New Silk Road Model Contest, and was hired as her professional image consultant to take charge of her public image design.
Amyas, a dreamy girl in the morning, Celestine, a lazy lover in the afternoon, and Daphnis, a gorgeous fairy in the evening, three young and beautiful urban girls opened the fashion curtain of O 'Ashley's spring and summer of 2007 and entered a brand-new Paris spring. Amyas, who has artistic temperament, is addicted to the Bohemian trend, looking for nostalgic poetic rhyme in the collision between floral and plaid, and showing the romance of personality with three-dimensional tailoring. Exquisite buttons, lace, embroidery and tailoring show the romantic and charming suburbs of Paris. Celestine, who yearns for a free life, lingers in the "Weekend: Market" full of folk costumes of various countries.
Personal dress also exudes strong ethnic customs. Statue patterns, hand-embroidered and hand-sewn wires ... bring out a strong literary atmosphere on the left bank. Daphnis is a nocturnal musician who likes to dress up as a "country rock" singer in 1960s. Worn jeans, sexy vests and sunglasses are all necessary outfits. Various reflective sequined T-shirts and wire jackets ignite French charm. In the spring of 2007, Ochirly was immersed in the air of Paris, and fashion factors penetrated into every corner of life and were everywhere.
brand perception
The perfect combination of art and business is the source of ochirly's infinite charm. She is the first fashion brand to break away from convention and introduce the concept of mix and match. From design to technology, from color to plate type, from details to collocation, all of them are elegantly "mixed". Ochirly draws inspiration from movies, music, painting and other arts, combines the trend and stimulates creativity, showing women's comfortable, confident, elegant and modern temperament. Stores are the zero-distance contact between brands and customers, the direct embodiment of brand attraction, and the interpretation of original stories or creativity of brand design. The taste of the store also directly reflects the brand's own style and positioning. Ochirly's stores combine retro and luxurious European architectural style with modern international trends to create a shopping environment full of art and fashion, so that people can fully enjoy shopping.
Walking into the third generation store of Ou Shili, I can't help but marvel at its classic international fashion sense-the store design is dominated by bright pink, which makes the space full of vitality and fresh breath. The open design, simple and clear lines, the open glass door with a panoramic view of everything in the store and the unique round wall glass fitting room can create an infinite sense of space extension, all kinds of light lighting, unique window display and carefully designed every detail, all of which reflect a strong European style.
Ou Shili fashion star stores have spread all over China and successfully established a good international brand image in the southern market. Some domestic stores Ou Shili: Beijing: Oriental Xintiandi, Parkson, Juntai, Anzhen Hualian, Fuchengmen Hualian, Beichen, Zhuangsheng sogou, Shuang 'an, Cuiwei, Fuli Plaza, etc. Shanghai: Isetan in Meilong Town, Huijin Department Store, Huaihai Parkson, 1100; Wuhan: Wuhan Plaza, Qikangni, Zhongguang Department Store, Zhuangsheng sogou, Dayang Department Store; Guangzhou: Tianhe City Plaza, Victoria Plaza, Jiazheng Plaza, Baiguang Xinyi, Wangfujing Department Store, World Trade Plaza and Guangzhou Hualian; Shenzhen: Bauhinia City Plaza, Dongmen Mao Ye, Huaqiang Mao Ye, Haiya Department Store, CITIC City Plaza, China Resources Vientiane City, Jin Guanghua Square and Heping Mao Ye; Qingdao: Dongtai Jiashike, Belle Plaza, Wanda Pedestrian Street, Taitung Liqun Department Store, Parkson Harbin, Mudanjiang, Changchun, Shenyang, Taiyuan, Shijiazhuang, Dalian, Lanzhou, Xi 'an, Tongchuan, Zhengzhou, Chongqing, Chengdu, Xining, Nanjing, Hangzhou, Suzhou, Wuxi, Changzhou, Ningbo, Wenzhou, Nanchang, Changsha and Zhuzhou. ...
Ou Shili has an official flagship store in Tmall. L Capital, an investment fund owned by LVMH, the world's largest luxury goods group, and CITIC Industry Fund have purchased 0/0% shares of Ou Shili/KLOC. The investment involves US$ 200 million, focusing on the fact that L Capital holds shares in mainland companies for the first time, indirectly representing the French LVMH Group to acquire China fashion brands for the first time.
In the "cooperation with big brands" used by other fast fashion brands, Ou Shili really brought the LV gene this time. Although LVMH said that O 'Ashley would not be among the luxury goods of LVMH Group, even as a strategic investment, O 'Ashley needs the ability to make money. The acquisition of LVMH shows that O 'Ashley, a China brand, has grown into an international brand and wants a share.