This is a message to clear the relationship.
The announcement said:
Our company has no cooperative relationship with any new brand or overseas investment developed by enterprises or agents in various districts. Up to now, 50 Lan headquarters has not changed its name or operated, invested or acted as a consultant overseas in other names. In order to avoid confusing consumers, 50 Lan hereby solemnly declares that any overseas claim that it is an affiliated enterprise of 50 Lan is not true.
There was an uproar in the workshop. What is the story of the relationship between the three? Express specializes in this survey.
The brand of Taiwan Province 50 Lanzai is koi fish.
KOI was founded in 2006 by Chairman Ma Yafen, one of the founders of 50 Orchards in Taiwan Province Province, inheriting the spirit of 50 Orchards and communicating with 50 Orchards in Taiwan Province Province in personnel, materials and resources.
One thing is not 50 orchids in Taiwan Province Province.
A little bit was founded by the agent of 50 Lan North on 20 10, and has nothing to do with 50 Lan in Taiwan Province Province in terms of capital, personnel, materials and shares.
Mainland 50 LAN is not cybersquatting and shanzhai.
In 2007, the mainland 50 Lan trademark was registered by a trading company. In 2008, Ma Yafen went to Shanghai to discuss cooperation with Li Xiusatin, chairman of Zhenguo Coffee. The two sides did not fully discuss cooperation. Later, in 2009, Li Embroidered Satin helped buy back the mainland 50 Lan trademark.
"In 2007, when colleagues from Taiwan Province Province came to Shanghai to prepare to enter the mainland market, the trademark of 50 Lan had been registered by a Hong Kong-funded enterprise in Shanghai."
Because cross-strait trademarks don't recognize each other, Ma Yafen, one of the founders of 50 Orchids in Taiwan Province Province, found Li Embroidered Satin, which runs a real pot of coffee, and discussed to help buy back the trademark of 50 Orchids in mainland China.
Li Xiusatin said, "It took a sky-high price to buy back the trademark, but Ma Yafen was busy exploring the market in koi fish and Singapore", so the cooperation project of 50 Lanzai had to be shelved.
20 12 years 50 blue trademark has not been used for five years. By the time it was cancelled, "it took so much money to beat Shui Piao". Therefore, in order to protect the trademark right, Shanghai Wushilan Catering Management Co., Ltd. was registered in Shanghai, and the mainland tea market was officially launched.
"The truth is there, but so far, there have been rumors that it is false. The blame for the mainland for 50 years is also heavy. " Li embroidered satin said:
Where there is tea, there are rivers and lakes.
As an industry, tea is destined to have its involvement and rivers and lakes; Where there are rivers and lakes, there are grievances.
To clarify the relationship among Taiwan Province 50 LAN, Mainland 50 LAN and 1.00, Taiwan Province 50 LAN is the first one to be mentioned, but it is also unavoidable.
50 Orchid across the Taiwan Strait is a well-known chain tea brand in Taiwan Province Province. Its brand origin can be traced back to 1994, the chicken chops shop operated by Mama Ma in Tainan.
Mama Ma herself has joined a chicken chops shop, and the business is not bad, but customers always want to enjoy a refreshing drink while buying chicken chops. Ma, the mother who found this business opportunity, handed over the task of opening a beverage shop to Ma, her son who came back from the army.
A few months later, a street vendor-style bar was born, which was designed by Ma and hand-made by Ma's father. It was covered with a green and white striped canvas canopy sewn by Ma's second sister (Ma) and cost only NT$ 10,000 (then equivalent to RMB 2,500).
A cup, fresh fruit, and a kilo of red and green tea were all that Ma had when he opened the shop. At that time, the newly opened drink shop was not as simple as its name.
The beverage store has been open for half a year, and the business is getting better and better. There is an urgent need to choose a resounding store name. On one occasion, Ma came across a memorable Japanese surname "50 Lan" and took it as the name of the store. "50 orchids" have been used to this day.
50 Lan has the first model shop in 1997. Since then, a 50-store chain of Lan tea shops has opened one after another, making a fortune in Tainan, and then developing along Kaohsiung and Central District to Taipei and Taozhumiao.
Different from other tea brands, 50 Lan adopts a regional business model, that is, a regional agency system.
At present, 50 Lan has four regional agents in Taiwan Province Province, namely: Kaohsiung District, which was established by Mr. Guo in 2000; Taichung District, founded in 2002 by the eldest sister Ma Yafen; Taipei District founded by Mr. Lou and Mr. Zhu in 2003; And Taozhumiao District, which was founded by Ma in 2005, all four districts have established their own companies.
After nearly 20 years of development, 50 Orchid has more than 500 stores in Taiwan Province Province, ranking second in Taiwan Province, and the first place is Qingxin Fuquan.
While opening up the market in Taiwan Province Province, at the beginning of this century, COCO tea and Happy Lemon entered the mainland market for the first time and became popular.
The markovs with a keen sense of smell noticed this huge and rapidly developing market. In 2007, Ma Yafen came to Shanghai to discuss the expansion of cooperation with real pot coffee, and this was the experience mentioned above.
As for "1 Diandian", it is a private brand (Deep Cultivation Tea Co., Ltd.) founded by Mr. Lou, an agent in the northern part of Taiwan Province Province on 20 10. "It has nothing to do with Taiwan Province 50 Lan in terms of capital, personnel, materials or shares. 」
"At the beginning of the business, everyone kept silent. According to the insiders, with the rise of the market, especially in Shanghai, hand-to-hand combat is inevitable, coupled with the personal relationship with 50 orchids in Taiwan Province Province, the words used in the publicity are more or less related to the word "50 orchids".
This is dazzling and uncomfortable for Shanghai Wushilan Catering Management Co., Ltd., which owns the mainland trademark of "50 Lan".
To this end, the two sides went to court. 1 Dianfang lost the case in the first instance and was found to constitute trademark infringement.
The court of second instance held that the words involved were used with the trademark "1 Diandian" at the same time, and "50 Lan" was not highlighted. The marks of the words involved did not use the marks in the sense of trademark law, so there was no infringement.
The market is so big that it can accommodate many brands.
At the intersection of Zhongshan North Road and Ganhe Road in Shanghai, our two stores are 50 Lanhe 1 hand in hand, orderly and serene.
In the national stores at 1 point, the words "50 Lan related enterprises" are no longer used in store signs.
According to the sampling statistics of consumers aged 0/5-45 in 25 cities in China, the actual space of ready-made drinks exceeds 1000 billion. According to Euromonitor, a market research company, China's tea consumption market has huge consumption potential and full growth momentum.
"The tea market is big enough for many companies. Many industry big coffees said that the enterprises inside should cultivate the market, lead the atmosphere, become bigger and stronger, and promote the healthy development of the industry, instead of killing each other.
Zhang Weien of Shanghai 50 Orchid said: "koi fish is the most authentic one in terms of pedigree, and mainland 50 Orchid bears the most misunderstandings, but I believe that each brand has its own characteristics and expertise, and also has its own way of managing the family. You do yours, I do mine, each has its own market. 」
Original website: https://kknews.cc/finance/ynvkpyb.html