How to operate the account of Xiaohongshu?

As a very popular platform for planting grass, Xiaohongshu has been favored by many merchants and star KOL, and everyone wants to share a piece of the dividend period. So how can we run a high-quality little red book KOL Daren? Today, I will share some basic ideas about the operation of Little Red Book: First, analyze and position. No matter whether you are a brand number or a personal number, you should first analyze and locate the account number, which is to set a standard for the later content output. Brand account: Based on the comprehensive analysis of product efficacy, characteristics, target audience and the actual situation of competitors on the platform of Xiaohongshu, locate your own brand account of Xiaohongshu. Personal account number: choose a familiar field according to your own advantages, preferences and specialties. , and in-depth understanding and learning in this area, and then systematically sort out the relevant knowledge, and finally output the content to the little red book platform in the form of graphics or video. Second, the image packaging brand account: do everything possible to do official brand account authentication. Certified brand accounts have many advantages. For example, under the avatar on the homepage of the brand number, there is a "brand account" label officially granted by Xiaohongshu, which makes the published notes easier to be included and can get more traffic recommendations. Personal account: around the head, nickname, personal information, personal description and so on. The avatar must be clear and match the content and style of your upcoming account. For example, if you plan to do beauty, try to take a good-looking photo with makeup as your head. Nicknames can be taken at will, but don't be too off topic. In principle, it is a memorable name that can highlight the business direction of your little red book account. Don't memorize a long list of English and characters that you can't understand. The more authentic the personal data, the better. Don't leave the main user groups of Xiaohongshu. Third, the content creation is original: whether it is a brand account or a personal account, the content is the soul of this account. I pay attention to your account. I must be interested in your content. Is it true to export value or to "wash the manuscript" to complete the task? There is a saying that haste makes waste. Dig deep into your field and continue to export valuable content. Don't try to do something opportunistically, it will make you unable to do it. Don't shy away. Be sure to create original content. Qin Geng: Of course, you will be very tired at first. Your efforts may not come to fruition. Nobody pays attention to you, and nobody praises you. But as long as you find the right way, stick to it and work hard, you will create updates on time every day regardless of whether anyone gives you a response. When you produce a certain amount, it will naturally explode. Ruan Wen: The purpose of the little red book has always been to share the truth. Before you do it, you must learn the relevant rules and gameplay of Xiaohongshu, and don't touch the bottom line of the rules. Many brand accounts share content, hoping to explain all the advantages and characteristics of the product in one article. Actually this is very wrong. First of all, it violates the sharing concept and mechanism of Little Red Book. Such content must not be supported by official traffic, or even restricted. Secondly, others just advertise at first sight, and the interactive effect can be imagined. So the content to be shared must be soft! ! Fourth, interactive active interaction is not only to reply to other people's comments, but also to actively comment on other people's works, like them, collect them, pay attention to your favorite accounts, and pay attention to your peers. This series of actions will give your account a higher weight. The system will judge your account according to your behavior to see if you are a real person. Once you are judged to be a real person, your account weight will be higher, and the published works will be more easily included and get more traffic recommendations. It's only a matter of time before you go to the homepage. No matter whether you reply to other people's comments or take the initiative to comment on others, don't bring your contact information. First of all, this information may not be sent out. Secondly, after reporting and verifying the situation, your account will be blacklisted and directly sealed. Want to know more private messages, I get the information for free ~