Sauce-flavored wine
With the continuous improvement of the market of Maotai-flavor liquor, the commercial consumption of high-end and high-priced Maotai-flavor liquor will usher in a good development opportunity, the nationalization process of Maotai-flavor liquor will continue to deepen, and the market scale of Maotai-flavor liquor will continue to expand; In 20 17, the blowout situation of maotai-flavor liquor in Henan, Shandong, Guangdong and other provinces was obvious, and the markets in North China, East China, Southwest China and South China followed in turn during the cultivation period.
The development trend of Maotai-flavor liquor driven by Maotai will become the bright spot of industry growth and profoundly change the pattern of liquor industry. Driven by the high growth and high profit of Maotai-flavor wine industry, Maotai-flavor wine industry presents three major development trends.
Trend 1: The market scale of Maotai-flavor liquor is further expanded.
Since the deep adjustment of the industry, great changes have taken place in the field of Maotai-flavor wine, and the development track has changed from high-end niche to high-end mass, and consumers of Maotai-flavor wine have rapidly penetrated and occupied from high to low.
The large-scale cultivation of Maotai-flavor wine for core consumers has basically been completed. With the expansion of core consumers' communication ability and demonstration effect, the consumption population of Maotai-flavor liquor has also been enlarged nationwide, and the market capacity and groups of Maotai-flavor liquor have also been greatly expanded. Due to the special production technology and long production cycle (more than 5 years), the supply of Moutai is in short supply at present. It further stimulated consumption, resulting in the continued popularity of Maotai-flavor liquor, forming a preliminary consumption trend. Although Maotai-flavor liquor still belongs to "strong brand and weak category" at present, Maotai-flavor liquor continues to penetrate into the industry and its consumers are gradually increasing. Maotai-flavor liquor will have a huge development space, which will also promote the change of liquor industry trend and further expand the market scale of Maotai-flavor liquor.
Trend 2: Limited by production capacity, the price of Maotai-flavor liquor will further increase.
In sharp contrast to the strong demand in the consumer market, the production capacity of Maotai-flavor liquor is limited, and the growth of production capacity can't keep up with the growth of market demand, which will lead to a further increase in the price of Maotai-flavor liquor.
The special climate, water quality and soil conditions in Maotai Town, the core producing area of Maotai-flavor wine, are very conducive to the fermentation and aging of wine materials, and also play a decisive role in the generation and refinement of microorganisms and the increase and decrease of aroma components of Maotai-flavor wine. As early as 1970s and 1980s, wine-making experts made a preliminary investigation and analysis on Maotai Town, and came to the conclusion that without the special climatic conditions here, some aroma components in Maotai-flavor wine could not be produced.
Trend 3: Healthy and soft liquor has become the mainstream of the market.
With the continuous improvement of people's living standards and the rise of the new middle class, the consumption concept of liquor has gradually changed, and the consumption concept of rational drinking and healthy drinking has gradually taken root in people's hearts. In the choice of liquor consumption, consumers' brand awareness and health awareness have gradually increased, and "healthy wine" and "soft wine" have become consumers' first choice.
Therefore, choosing healthy wine and soft-tasting wine will be the mainstream of liquor consumption of the new middle class in China in the next few years.
Soft new maotai flavor will further promote the market popularity of maotai-flavor wine.
In view of the changes in consumer market demand, the increase in the price and profit of Maotai-flavor liquor, and the rapid progress in the field of Maotai-flavor liquor in China, major famous liquor companies have also laid out the field of Maotai-flavor liquor. Wuliangye, the oldest Luzhou-flavor liquor company, launched "Yongfu Sauce" with high profile, and LU ZHOU LAO JIAO CO.,LTD entered Wuling Winery. Tuopai successively launched high-end maotai liquor such as "swallow it" and "heaven it", and Hua Ze Group acquired Guizhou Zhen Distillery. Under the guidance of soy sauce giants such as Maotai and Langjiu, second-and third-line soy sauce brand enterprises have also stepped up market development.
Guizhou Loach Liquor Group, a famous liquor company in Maotai Town, has been developing "soft" Maotai-flavor liquor for several years, and "Loach Life" will also be put on the market in the near future, and will rapidly expand to the mature market with Maotai-flavor.
According to the analysis of industry veterans, the next round of Maotai-flavor liquor lies in the model of "brand (history)+producing area (benevolence)+(Maotai-flavor) category". "Lost Life" wine is one of the few brands that meet this model. Brand advantage, production area advantage and breakthrough in brewing technology make "confused life" a brand gene with soft sauce flavor.
"Confused Life" wine is the second largest taxpayer in Maotai Town and the representative work of Guizhou Confused Wine Group. Led by Mr. Pan, a national first-class bartender and a member of Guizhou Liquor Jury, it has been scientifically produced, blended by famous teachers and aged for five years.
According to Pan, a national liquor master; Confused Life not only inherited the traditional brewing technology of Maotai-flavor liquor, but also upgraded the taste of Maotai-flavor liquor according to the preferences of Maotai-flavor liquor lovers. From the perspective of wine body, health and consumers' taste direction, it took several years to skillfully brew a new series of soft maotai-flavor liquor with good color, aroma, taste and shape, which is more suitable for consumers. The wine body is softer, more elegant and more delicate, which realizes the soft taste style of soft new sauce flavor.
According to the industry forecast, Maotai-flavor liquor will grow strongly in the next few years. With healthy liquor and soft Maotai-flavor liquor becoming the mainstream demand of new consumption, soft Maotai-flavor liquor will further push up the market and become a new growth pole in liquor industry.
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