In June 2009, Sina Leju launched Leju Club to gather high-end buyers and provide VIP full-time house purchase settlement service; In August, it issued the first domestic residential joint credit card with the Bank of East Asia; On June+10, 5438, E-House (China) Holdings Limited merged its Ke Rui information consulting business with Sina Leju to form China Real Estate Information Group, which was successfully listed on NASDAQ in the United States.
On April 20 10, Sina Leju Fangshangtong products were officially launched; In May, we reached a strategic cooperation with Baidu, a leading search service provider in China, and launched Baidu Leju, which provides comprehensive and timely real estate information services and brand-new network experience for Internet users in China through powerful search engine tools and professional real estate industry databases. In the same year, Baidu real estate and home channel was officially launched; In August, we cooperated with Baidu Leju to develop the real estate CPA model and launched the first service hotline "Real Estate Insider" in the real estate home furnishing industry.
2011April, Sina leju and SOHO China completed the first auction of e-commerce real estate, and the online auction of the two shops was successful, thus the real estate marketing entered a new era. In June, Leju second-hand housing launched the "Certified Housing" product, which was based on real housing and issued through the limited value certification of real housing, and comprehensively promoted the efficient transaction of the second-hand housing market on the premise of standardizing honest service; In August, Leju Real Estate E-commerce (eju.com), the first online real estate trading platform in China, was launched, leading the real estate e-commerce industry into the era of standardized operation and opening the era of real estate e-commerce 1.0. At the same time, the service number call center of real estate e-commerce was launched; In June165438+1October, Leju Real Estate E-commerce held a large-scale promotion activity of "Prices Can Come Again", and joined hands with 100 real estate enterprises to set up a bidding alliance for China real estate E-commerce, detonating the property market in the form of buyers exchanging pricing power.
20 12 In April, Leju's parent company, Yiju China, completed the merger with China Real Estate Information Group, and Leju became a wholly-owned subsidiary of Yiju China; In May, Leju Real Estate E-commerce launched the second-generation O2O service model of real estate e-commerce, and opened the 2.0 era of real estate e-commerce with epoch-making products such as "Super E-coupon" and "Yiju Network".
In April of 20 13, the real estate APP Pocket Leju was launched, and together with Pocket Broker, Decoration Money Manager, Pocket Loushu and Leju Touch Screen Edition, Leju Real Estate Mobile Solution was formed to create a multi-dimensional and all-round real estate service phalanx. In June, the operation concept of separating e-commerce platform from service was initiated, and Leju Real Estate E-commerce officially launched a new generation of sunshine e-commerce platform-e-link, which opened the 3.0 era of real estate e-commerce; In June, 1 1, Leju Real Estate E-commerce 4.0 was launched. Together with China CITIC Bank, we created Leju Loan, the first real estate financial consumer product in China, and launched Yiju co-branded debit card and credit card.
2065438+2004 1, Leju second-hand house launched an innovative mobile internet application product "Fangniu Plus" for second-hand house brokers. This product is dedicated to improving the business effect of the real estate brokerage industry, and has become a unique vertical application product of real estate on mobile phones. In February, Leju real estate e-commerce company eju.com changed its domain name to leju.com, and officially launched Leju House Purchase Network. In 50 cities across the country, Fangniujia launched the activity of "non-stop sending phone bills to customers". In just four days, the number of certified users climbed to 6.5438+0.2 million, accounting for 20% of the total number of 600,000 brokers in active cities. In the same month, Leju Real Estate E-commerce launched the "Leju Mobile E-commerce 1.0 Platform" to develop e-commerce marketing to the mobile side, and skillfully combine the advantages of e-commerce with the characteristics of mobile Internet to create a blue ocean for real estate e-commerce marketing; In March, Leju and Tencent signed a strategic cooperation agreement, and the two sides will jointly develop WeChat real estate information and O2O e-commerce platform "WeChat Leju" to open up a new world of mobile real estate e-commerce. On the evening of April 17, Leju Holdings Co., Ltd., a well-known domestic real estate O2O comprehensive service platform, completed its initial public offering (IPO) and officially listed on the New York Stock Exchange with the trading code "Leju".